Variations and Rankings
-
How do search engines view wording variances?
I am trying to target Scottish Wedding Photographer but will google/bing etc be intelligent enough to see plurals, see the word Scotland instead of Scottish, photography instead of photographer?
Also with rankings, I had a secondary phrase there to which I'm ranking sort of page 2-3 at the moment (the site is circa 3 months old) but finding that I'm nowhere with the Scottish phrase, I checked 30 pages of results and show nowhere, is this due to the competition for my phrase?
My site is www.martinwardphotography.com
-
I think Andy is on the right track, with the caveat that Google needs a little help in the general meaning department. So, one easy way to do that is use Moz's on-page grader for whatever term you've selected... that best describes the page and is hopefully not too difficult and has a little traffic.Just to make sure Google has enough clues as to what this page is about.
Over time, you will find that the page hopefully gives you traffic for all kinds of related terms... not just the one you graded against. Like everyone else, I have pages with top terms that supposedly are good for no estimated traffic, yet dozens of terms contribute hundreds or thousands of visits because they're all in the same general neighborhood.
Plurals and what not don't change the general meaning which you have helped Google fully perceive without getting spammy.
-
Hi Martin,
I wouldn't get too 'hung up' about plurals etc, they will be taken care of!
Here is what I would do;
Focus on writing and building content about your business, write articles and blog posts in almost story format describing your experiences with being a wedding photographer in Scotland - what will happen is that the keywords will take care of themselves, you will include singular and plural terms by default and you will find that you will rank for terms that you had never even though about!
Sorry if I didn't answer your question directly but what I'm trying to say is focus more on creating excellent and informative content and less about the keywords!
Good luck!
Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
There is a copy of our website that is ranking. How can I let Google know our website is the authentic site?
I just found another copy of my old website and have no way to take it down. Unfortunately, it's ranking so he didn't place it as a nofollow. (My boss hired someone to redevelop our website before I came on board and never finished the project). So, could this be hurting us? I tried to look to see if we were being penalized and couldn't find that we were. Also, ever since we migrated to a new domain name, our ranking is tumbling. I've redirected properly and tested to make sure they're resolving correctly and they are. I have no idea what is going on. We've virtually lost all ranking. Any help would be much appreciated.
On-Page Optimization | | npuffer790 -
Ranking a forum topic
We can rank a e-commerce product page,
On-Page Optimization | | kevinbp
http://moz.com/blog/building-deep-links-into-ecommerce-pages Q: But how do we rank a forum topic?
For example i want to rank this page, http://moz.com/community/q/does-a-link-in-facebook-count-as-a-backlinkHow do i go about doing it? Is it similar to ranking a website?1 -
Can we rank website without main keywords on its homepage?
For example my company website on Google Search Engine... Web Design Company & Digital Agency in Jakarta
On-Page Optimization | | Japracool
coriate.com/
Coriate is a website design & Internet marketing firm in Indonesia. We offer the best web solutions, digital advertising, and SEO Services in the industry. Can I do backlink to it, but different keywords? Like Social Media Management or Facebook Like?0 -
Duplicate pages and slight product variations
Hi, I'm new here, first post... I've started working on an existing Magento website which is selling furniture. There are products such as leather dining chairs which have very detailed product descriptions. The problem is that there is separate a page for every colour the chair comes in (with exactly the same on-page text), so the page is effectively duplicated 5 times, one for red, one for blue etc... This is made even worse by the fact that the website builder has listed the products in multiple different categories. This means that the same basic product description is in use on maybe 20 or so pages. How would you guys deal with product descriptions for multiple, very similar products where only the colour is different? There's also the problem of very similar title tags etc... Thanks for any help. Very much appreciated.
On-Page Optimization | | JM67
J.0 -
Best Way To Pass Rank To Follow Up Article?
What is the best way to pass rank to a follow-up article? For example, we write an article "Product A Rumors" that ends up ranking #1. When Product A is released, we write an article called "Product A Review". What is the best way to pass rank from the first pre-release article to the second post-release article? We don't want to do a simple 301 redirect as we want readers to be able to go back to the first article to see the progression of the Product A life-cycle. Also, should we go back and edit the old article to add a link to the new? Should we add a link in the new article to the old? Thanks in advance 😉
On-Page Optimization | | Humanovation0 -
Does anyone know of a Domain auction site that includes MOZ rankings?
Trying to locate a site that has this as part of the search criteria
On-Page Optimization | | hooopdream0 -
Need help with fluctuating ranking for a specific keyword
my website www.totalmanagement.com fluctuates for the search term: web based property management software I have been using SEO Moz for a few months now and have managed to get to the top 5 and jump around between 3 and 5. Does anyone have any suggestions to assist me? Long term goal is also to really target: Property Management Software But I am still very new at this. Thanks in advance for the help!
On-Page Optimization | | dgruhin0