Blog Bounce Rate & Placement in Site Navigation
-
Hello,
I'm attempting to perform an SEO review of the blog on www.aplossoftware.com. Aplos Software sells financial software and the blog is intended to bring in new visitors to the site with the goal of eventually converting some of them to customers. Here's my questions:
1. On aplossoftware.com site navigation, the blog (http://www.aplossoftware.com/blog/) is currently linked to in the footer in the lower-right under 'Resources'. Do you suggest we keep the site navigation link to the blog in its current location or move it some place else in the footer or in the header?
2. The bounce rate for the blog is over 81%. What is a reasonable goal for a bounce rate for a blog on a business website? What are some tactics to improve the bounce rate?
3. Do you suggest including a call to action to sign up for a free trial on the blog home page and/or individual posts?
Thanks!
-
Do you suggest we keep the site navigation link to the blog in its current location or move it some place else in the footer or in the header?
If they are proud of this blog and want people to read it then it should have a link that is slappin' the visitors' face.
The bounce rate for the blog is over 81%. What is a reasonable goal for a bounce rate for a blog on a business website? What are some tactics to improve the bounce rate?
The best way to reduce the bounce rate is to give the visitor something juicy to click.
If you want people to read a second article then featuring the best posts that your visitors will want to see, in a way that visually stands out and mentally speaks to the visitor.
I would get rid of the wordcloud and change the category names to something more meaningful. For example: "Church"... I would make it "Church Accounting"..... "Payroll" would be "NonProfit Payroll". In the content manager I would change the visible title tag for this to "Church Accounting Software" and "NonProfit Payroll Accounting and Software".... Right now your title tags are simply "church" and "payroll". Add more detail to compete for better traffic.
The blog also need some visual appeal. I would change that tiny gray font to something larger, blue and clickable - put more space between the lines to make them more readable.
Do you suggest including a call to action to sign up for a free trial on the blog home page and/or individual posts?
Yes. And, a sign-up for people who want to receive an email message when a new blog post is published.
Do these guys get lots of questions about the software? If they do then "tips" might be good subject matter for the blog.
My response here is not an answer to your question. It is a starting point for a possible brain storming session with the client.
-
I suggest, on all of those issues, doing some A/B testing, like with visual website optimizer or similar.
Also, you may want to look at your in-page analytics in G/A to learn more about what folks are engaging with and then experiment from there.
Since there are infinite variations, getting some data through testing would be the way to go.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What should my site name be?
Hello, I'm a physical therapy clinic in Fort Myers, FL. Currently my website is named "Physical Therapy Fort Myers". My company name is Back In Motion Sport & Spine Physical Therapy. My question is, should I rename my site under my business name or is it OK to keep it as "physical therapy fort myers"?
On-Page Optimization | | backinmotion1230 -
Best way for navigation, niche E-commerce
Hi community friends. Ive have started to work on our 2.0 e-commerce store mostly when it comes to design and the ux. Its a woocommerce setup and in total we have 34 products! We have e niche site where we sell products as a system towards the building industry. Each product served its purpose within a construction detail and needs some explanation for a first time user/customer. So, first thing we did now was to ad the short description to our loop to bring some more info to the user and guide them in the right direction quick. Now the products are divided in to four categories. We actually gain a lot of traffic from those category landing pages and i am not so eager to change the way the products are categorised. The old menu where built up by a sidebar with links to the different categories and to tags pages. Where the category where for example "Adhesive" and the Tag "Seal a window from the outside". The category gives the broader direction, and the tag gives the final usage/solution/purpose with the product. In the 2.0 we would like to remove the sidebar in the product pages in favor for a full widht product page with more focus on the product and the specs. This leads us to put our navigation up in the main menu part for the desktop version. Now to the questions. 1. Do you think that we are doing it the right way, to niche and set the final usage/path to our products with tags, or should it be done in another way? 2. For the UX, do you think that removing the sidebar navigation on the product pages will lead to a worse user/shopping experience? Attached you can see some pics from our dev server where the new menu are being built up, and also the new product page layout. Please give me some feedback! 🙂 // J open?id=0BzS3SfsD0lmcSFR4a21rRlVBcjA open?id=0BzS3SfsD0lmcM0djUi1pcXdrOWM
On-Page Optimization | | knubbz0 -
Sitemap for Mobile Version of Site
Hi, I just did a mobile version (http://m.vietnamvisacorp.com) of my site (http://www.vietnamvisacorp.com). And was looking for some guidance on where to put it in the sitemap. Do i need an entirely new sitemap for mobile site, or do i just add to my existing .xml of desktop site. Thank you!
On-Page Optimization | | JohnHuynh0 -
Wordpress blog duplicate issue
So after looking at the set up of the blog ive found this. http://www.trespass.co.uk/blog/ http://www.trespass.co.uk/blog/category/news/ http://www.trespass.co.uk/blog/category/general/ http://www.trespass.co.uk/blog/category/snow/ Content shown on http://www.trespass.co.uk/blog/ can also be found on the other 3 urls. The permalink structure is set up as /%category%/%postname%/ which I want to change to just %postname% Obviously i want to make things as seo friendly as possible so any suggestions to do this right without losing any indexed pages etc. I have limited access to make changes to plugins etc aswell as these need to be done through the development company who manage our site. Cheers Robert
On-Page Optimization | | Trespass0 -
Keywords & ranking
I am working for a social networking site called Yookos. Much our content is user-generated. How can i add keywords onto the site to make sure our site appears in the SERPS? Also what techniques can i use to make our social site rank highly? Do the other SEO techniques apply here?
On-Page Optimization | | seoworx1230 -
What's a reasonable bounce rate for school website?
Does anyone have a baseline on what the average bounce rate should be on a school website?
On-Page Optimization | | BillyBobGriffin0 -
Changing Link Title Tags & Backlinks
On 4/19/12 I began changing the link title tags in an effort to further optimize my website. I thought they were excessively long and it would be beneficial to make them more concise. On 4/26/12 my website traffic began to fall drastically and I'm not sure if it is from google's penguin update or from changing the link title tags. I started looking into the sudden drop of traffic and realized that when I run the site explorer tool on all of the pages I changed, the URL is redirecting. It appears that the backlinks are not passing through to the new URL. Before I Changed the Link Title Tag: http://www.opensiteexplorer.org/links?site=www.beautystoponline.com%2FAndis-Professional-Hair-Clippers-s%2F102150.htm **After I Changed the Link Title Tag: ** http://www.opensiteexplorer.org/links?site=www.beautystoponline.com%2FAndis-Clippers-s%2F102150.htm So my questions are: The above example shows that the old title tag (www.beautystoponline.com/Andis-Professional-Hair-Clippers-s/102150.htm) has 43 backlinks and the new one (www.beautystoponline.com/Andis-Professiona-Hair-Clippers-s/102150.htm) has 0. Will the links eventually be attributed to the new URL. I understand that the user will still be directed to my website they click the any of the backlinks, but will the link juice pointing the old URL pass through the new one? Would it be better, in the long run, to continue optimizing the link title tags.
On-Page Optimization | | BeautyStop0 -
New Site + Transfered blog: Things to watch for?
Hey everyone. So here is what's going on. 1. Built new website. Will be using generally the same URL's as original. 2. Incorporated and expanded on a previously separate informative blog. a. Many articles contain very similar if not the same articles as our blog. 3. The blog will be taken down as soon as new site is put online. So my question is just. Could someone list the like top 5 important things I need to keep in mind before putting this website live? I don't mind searching forums and blogs for the how-to part; I just need to know what I should be thinking about and getting done pre-launch. I believe re-directing the blog articles should be done? Create and submit sitemap? Thanks, Web-creation newb
On-Page Optimization | | Earthsaver0
