Has GA changed how it calculates bounce rate?
-
Updated website from Magento backend to Wordpress and since the redeploy, my bounce rate has dropped from 40% to 4%. I did check to see if there was duplicate GA tracking code but only one call. I checked reports under "visitor flow" and one page visits seem inline with the previous bounce rate.
Weird. Never experienced this before.
-
Glad it was figured out so quickly. You might want to put a note in Google Analytics about what happened, so six months down the line you'll know why the bounce rate was low and there were higher page views.
-
Bingo. That was it. I should have know better :}
-
I'd check in an incognito browser where you are not logged into Wordpress. If you're an admin, WP can be set to suppress the GA tracking so that you're not recording your own visits, and when you view the source you see just the one tracking code, and continue to pull your hair out (voice of experience here!).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why few pages have more than 100% bounce rate?
Hello All, For my ecommerce site approx more than 30k products I have. In Google Analytic approx daily for few products approx 10-15 products bounce rate show 300%, 200%, 150%, 140%, 125% how? and what is the solution? Product page daily change. Thanks!
Reporting & Analytics | | Johny123450 -
GA Landing Page Inaccuracies
I had seen a thread on this a while back but no solution posted. There was a link posted to someone else explaining the issue but I got a 404 when clicking. Have a client that does mostly PPC and they are getting their conversion page showing up as landing page from paid many times. This is definitely not a sitelink, etc. The only way you get to this page is if you filled out the form. There are a few other pages showing up as landing pages that don't make sense too. Can this be attributed to someone being "inactive" for 30 minutes and then coming back and performing an action on this page (leaving)? If so, does this double count the conversion if a page visit here is a conversion? Just trying to make sense of the landing page report showing so many instances of our conversion page. Thanks in advance!
Reporting & Analytics | | jeremyskillings0 -
High Bounce Rate on traffic generating area of our site
Hi, Our eCommerce site currently includes a blog section known as Igloo which we have filled with unique and helpful content that is useful to a fair few people, not just customers of ours. It currently attracts a large number of visitors (more than the actual eCommerce side of the site in actual fact) organically who aren't currently customers of ours. Very few of these turn in to paying clients so it's not really a money spinner but it has worked quite well from a linkbait perspective / traffic generation perspective and undoubtedly a few of these people do end up making a purchase on the actual shopping end of our site. We're look at ways to encourage these people finding help on this free resource to take a look at our homepage and hopefully make an order but in the meantime I am worried that there may be a few downsides to us creating this content: Google may see us more as a help site than a shopping site. Since selling products is where we make our money this could ultimately be a bad thing. Our bounce rate is REALLY high (I'm talking around 94%) on the help site versus around 20% on the eCommerce site. I guess people land on the article they want, read it and then disappear. Would this bounce rate skew our entire site stats and ultimately result in decreased performance in the SERPS. I would appreciate your opinions and, in the event you do feel it may be hurting us overall perhaps some suggestions on how to mitigate the effects? Many thanks!
Reporting & Analytics | | ChrisHolgate0 -
Can't identify the real source of a goal because subdomains in GA
Hello, I have one domain for my website (www.domain.com) where I receive all the new traffic and a subdomain (billing.domain.com) for the billing system. Im tracking both in Analytics. I have a goal (new order) configured in the subdomain -billing system-. But when I want to track the source / medium of the goals (new orders) in billing.domain.com, always appears my main website (www.domain.com) as the referral. Now I added in Analytics: Admin > Property > Referral Exclusion List, the www.domain.com and domain.com. Do you think that now I can track the real referrer of the goals? Or should I do a more complex tracking setup with Tag Manager ( https://support.google.com/tagmanager/answer/6106951 ) to pass the session cookies from a subdomain to another one, just to identify the real source / medium of the visitor? Thank you 🙂
Reporting & Analytics | | estebanseo0 -
Changing UX for different types of visitors
If we want to change the UX for different types of visitors (ex: direct, google PPC, google organic, bing organic, etc.) what is the best way to do it? With Universal Analytics, where can we find the source and medium?
Reporting & Analytics | | AMHC0 -
Another high bounce rate
Hi there, One of my top landing pages has an 81% bounce rate. http://www.snowbusiness.com/what-we-do/film,-tv-and-advertising.aspx My first thoughts are purely bad IA and usability, but i know there must be loads of other things people might identify. Thanks in advance, Ben
Reporting & Analytics | | SnowFX0 -
Using Clients GA account for their over all website to Optimize Their Blog? or is there a better way to compare apples to apples
I would like to optimize my clients blog. If I am using their GA account for their over all website but put in the sub folder for SEOMOz, will it detect that I only want to optimize the blog ex. http://xxx.com/blog or will I be seeing the GA for the entire site on SEOMOZ?
Reporting & Analytics | | CliffordC0 -
Increased Bounce Rate & Dollar Index?
We use Google Analytics on our ecommerce site and we recently made several changes to an important page. Due to logistical reasons, we couldn't perform a Google web optimizer test but tracked the page's numbers in analytics from before/after the changes were made. After a week, we noticed that the bounce rate on the page went up by about 10% but the dollar index also doubled. We're trying to figure out how this could happen, since it seems kind of odd. Any feedback would be appreciated.
Reporting & Analytics | | airnwater0