Duplicate content when changing a site's URL due to algorithm penalty
-
Greetings
A client was hit by penguin 2.1, my guess is that this was due to linkbuilding using directories. Google webmaster tools has detected about 117 links to the site and they are all from directories. Furthermore, the anchor texts are a bit too "perfect" to be natural, so I guess this two factors have earned the client's site an algorithm penalty (no manual penalty warning has been received in GWT).
I have started to clean some of the backlinks, on Oct the 11th. Some of the webmasters I asked complied with my request to eliminate backlinks, some didn´t, I disavowed the links from the later.
I saw some improvements on mid october for the most important KW (see graph) but ever since then the rankings have been falling steadily.
I'm thinking about giving up on the domain name and just migrating the site to a new URL. So FINALLY MY QUESTION IS: if I migrate this 6-page site to a new URL, should I change the content completely ? I mean, if I just copy paste the content of the curent site into a new URL I will incur in dpolicate content, correct?.
Is there some of the content I can copy ? or should I just start from scratch?
Cheers
-
Hey Masoko -
In the past, I've had luck with 410ing the previous site and putting a link from it saying that we've moved. This way, you keep any direct traffic by referring them, but you also don't redirect your pages via 301.
Penalties pass through redirects. You don't want to keep both sites and duplicate content. I'd kill off the old site (it's only 6 pages, so that's pretty easy) and take the chance to, as has been said, refresh the content. Also, think about adding more pages to the site so you can rank for more longtail terms.
Good luck.
-
Thanks everyone for answering my question!!!
-
As long as you 410 (delete) the old pages, they are no longer indexed and will not cause a duplicate content issue.
-
You can safely move to a new domain, move the content over (upgrade it a little) and there should be no duplicate content issues. The duplicate content issues were designed for things like just scraping content from news feeds and posting them on your own site, and not having any unique or original. Or selling products as a reseller and not doing anything to the manufacturers text etc.
If you move the site to a new domain - I would just 410 the pages on the old site and not do any redirects. You were probably only ranking for a short period of time because of the unnatural back links. If you redirect them you will pass the negative link values over to the new site (those that were not fixed or disavowed anyway) and there is probably not much for good link metrics to warrant a redirect. You will lose any traffic from people who are trying to visit the old site, so maybe you can put up a message on the old site's homepage that it has moved to a new domain, but not link to it.
-
Masoko-T,
If you're sure that the penalty is from link building, you should have no problem. As mentioned above a refresh of the content, might be a good idea though.
-
Hi Tuzzel
Thanks for your reply. Are you sure there are no duplicate content risks?, I thought that, since google had already indexed the original content, finding the same content in a different (newer) site will cause the later to be considered "duplicate".
I hadn't thought about the 302 redirects, that's not a bad idea :).
-
If you're moving a site, Google's recommendations are to move the content and redirect. However, it sounds like you're looking for a fresh start.
Are you sure it's the links? Are you also concerned about EMD penalty or just hoping for a fresh start?
-
You should be ok just to replicate it, but by all means use the opportunity to refresh the content, 6 pages shouldn’t take too long. If you want to be extra safe then you can of course just rewrite from scratch. The Penalty will be at the domain level so you should be ok to redirect the existing pages to the New URLs, this will signal to Search engines that the pages have been moved and not to count the redirected pages as unique content, avoiding Dupe content issues. You can also use a cross domain Canonical tag.
If you don’t want to do any redirects to totally severe your links to the old domain profile then remove the original pages from Google’s index in your webmaster tools account and ensure you return 410 status codes to individuals that request the page. If you do still want the users to redirect however 302 the page to the new location as this won’t pass link equity.
Hope this proves useful.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How much does URLs with CAPS and URLs with non-CAPS existing on an IIS site matter nowadays?
I work on a couple ecommerce sites that are on IIS. Both sites have return a 200 header status for the CAPS and non CAPS version of the URLs. While I suppose it would be ok if the canonicals pointed to the same version of the page, in some cases it doesn't (ie; /Home-Office canonicalizes to itself and /home-office canonicalizes to itself). I came across this article (http://www.searchdiscovery.com/blog/case-sensitive-urls-and-seo-case-matters/) that is a few years old and I'm wondering how much of an issue it is and how I would determine if it is/isn't?
Intermediate & Advanced SEO | | OfficeFurn0 -
Pagination and View All Pages Question. We currently don't have a canonical tag pointing to View all as I don't believe it's a good user experience so how best we deal with this.
Hello All, I have an eCommerce site and have implemented the use rel="prev" and rel="next" for Page Pagination. However, we also have a View All which shows all the products but we currently don't have a canonical tag pointing to this as I don't believe showing the user a page with shed loads of products on it is actually a good user experience so we havent done anything with this page. I have a sample url from one of our categories which may help - http://goo.gl/9LPDOZ This is obviously causing me duplication issues as well . Also , the main category pages has historically been the pages which ranks better as opposed to Page 2, Page 3 etc etc. I am wondering what I should do about the View All Page and has anyone else had this same issue and how did they deal with it. Do we just get rid of the View All even though Google says it prefers you to have it ? I also want to concentrate my link juice on the main category pages as opposed being diluted between all my paginated pages ? - Does anyone have any tips on how to best do this and have you seen any ranking improvement from this ? Any ideas greatly appreciated. thanks Peter
Intermediate & Advanced SEO | | PeteC120 -
Duplicate content question
Hi there, I work for a Theater news site. We have an issue where our system creates a chunk of duplicate content in Google's eyes and we're not sure how best to solve. When an editor produces a video, it simultaneously 1) creates a page with it's own static URL (e.g. http://www.theatermania.com/video/mary-louise-parker-tommy-tune-laura-osnes-and-more_668.html); and 2) displays said video on a public index page (http://www.theatermania.com/videos/). Since the content is very similar, Google sees them as duplicate. What should we do about this? We were thinking that one solution would to be dynamically canonicalize the index page to the static page whenever a new video is posted, but would Google frown on this? Alternatively, should we simply nofollow the index page? Lastly, are there any solutions we may have missed entirely?
Intermediate & Advanced SEO | | TheaterMania0 -
Large Site - Complete Site URL Change and How to Preserver Organic Rankings/Traffic
Hello Community, What is your experience with site redesign when it comes to preserving the traffic? If a large enterprise website has to go through a site-wide enhancement (resulting in change of all URLs and partial content), what do you expect from Organic rankings and traffic? I assume we will experience a period that Google needs to "re-orientate" itself with the new site, if so, do you have similar experience and tips on how to minimize the traffic loss? Thanks
Intermediate & Advanced SEO | | b.digi0 -
Finding Duplicate Content Spanning more than one Site?
Hi forum, SEOMoz's crawler identifies duplicate content within your own site, which is great. How can I compare my site to another site to see if they share "duplicate content?" Thanks!
Intermediate & Advanced SEO | | Travis-W0 -
Large Site SEO - Dev Issue Forcing URL Change - 301, 302, Block, What To Do?
Hola, Thanks in advance for reading and trying to help me out. A client of mine recently created a large scale company directory (500k+ pages) in Drupal v6 while the "marketing" type pages of their site was still in manual hard-coded HTML. They redesigned their "marketing" pages, but used Drual v7. They're now experiencing server conflicts with both instances of Drupal not allowing them to communicate/be on the same server. Eventually the directory will be upgraded to Drupal v7, but could take weeks to months the client does not want to wait for the re-launch. The client wants to push the new marketing site live, but also does not want to ruin the overall SEO value of the directory and have a few options, but I'm looking to help guide them down the path of least resistance: Option 1: Move the company directory onto a subdomain and the "marketing site" on the www. subdomain. Client gets to push their redesign live, but large scale 301s to the directory cause major issues in terms of shaking up the structure of the site causing ripple effects into getting pulled out of the index for days to weeks. Rankings and traffic drop, subdomain authority gets lost and the company directory health looks bad for weeks to months. However, 301 maintains partial SEO value and some long tail traffic still exists. Once the directory gets moved to Drupal v7, the directory will then cancel the 301 to the subdomain and revert back to original www. subdomain URLs Option 2: Block the company directory from search engines with robots.txt and meta instructions, essentially cutting off the floodgates from the established marketing pages. No major scaling 301 ripple effect, directory takes a few weeks to filter out of the index, traffic is completely lost, however once drupal v7 gets upgraded and the directory is then re-opened, directory will then slowly gain back SEO value to get close to old rankings, traffic, etc. Option 3: 302 redirect? Lose all accumulate SEO value temporarily... hmm Option 4: Something else? As you can see, this is not an ideal situation. However, a decision has to be made and I'm looking to chose the lesser of evils. Any help is greatly appreciated. Thanks again -Chris
Intermediate & Advanced SEO | | Bacon0 -
Is 404'ing a page enough to remove it from Google's index?
We set some pages to 404 status about 7 months ago, but they are still showing in Google's index (as 404's). Is there anything else I need to do to remove these?
Intermediate & Advanced SEO | | nicole.healthline0 -
Rel canonical element for different URL's
Hello, We have a new client that has several sites with the exact same content. They do this for tracking purposes. We are facing political objections to combine and track differently. Basically, we have no choice but to deal with the situation given. We want to avoid duplicate content issues, and want to SEO only one of the sites. The other sites don't really matter for SEO (they have off-line campaigns pointing to them) we just want one of the sites to get all the credit for the content. My questions: 1. Can we use the rel canonical element on the irrelevent pages/URL's to point to the site we care about? I think I remember Matt Cutts saying this can't be done across URL's. Am I right or wrong? 2. If we can't, what options do I have (without making the client change their entire tracking strategy) to make the site we are SEO'ing the relevant content? Thanks a million! Todd
Intermediate & Advanced SEO | | GravitateOnline0