BBB links - worth it?
-
This is a "paid link" so I'm naturally skeptical. But I'm wondering if the SEO value plus the usability of a potential client clicking the BBB link to our site would be worth it.
-
Yeah I noticed the same even for paid customers. At first I thought it was for unpaid customers, as there is a way to setup your profile via someone requesting to set it up, but not get a followed link. However checking paid aka Verified accounts it does not have a follow link, really interesting..
-
I've changed my mind on the answer that I gave above.....
BBB called me yesterday and I decided to give them a chance to convince me of their value rather than hand up on them.
When I asked them what value they will they produce for my business the number one answer was the "SEO benefit" of getting a link from their website. This was over half of the guy's answer and he yapped and yapped about it. So, it seems that the BBB is in the business of selling links, but when I went to BBB website for my region, all of the links to businesses were "nofollow".
-
We have a ton of clients who ask about the BBB. I initially thought it as just for the older clientele but I found myself looking at the BBB for a business I wasn't sure about. It's a last case resort type of scenario and if you are interested in making a purchase and the search engines are to no avail, it provides some alright insight. The problem with the BBB is that the people who frequent it are the customers that are upset. At least you get to see what they are upset about and make a judgement for yourself.
-
Did not know that about Mike. Hmm, ...learn new things every day!
-
So glad this was what you needed, Mike!
-
Thanks, Miriam. This is exactly what I was looking for. Btw our BBB page has PA1 so I'm not sure we're going to get much link juice from that link anyway, unless we build to it like Cyrus suggests.
-
Hi Mike,
Opinions vary on this. Local Search godfather, Mike Blumenthal, refuses to pay the BBB. See:
http://blumenthals.com/blog/2010/10/07/google-better-business-bureau-ratings/
Others point out the authority of the BBB in the world of SMBs:
http://moz.com/ugc/the-best-link-your-clients-may-be-missing-12889
My feeling on this is that, if a client has money to throw around, having the BBB link won't hurt, but I'm not convinced that it really helps a ton, either. Provided your core business NAP (name, address, phone) is correct on the listing, then that is, in my opinion, the main thing.
-
Just a clarification. We have already purchased the BBB Accreditation. We found it was very important to have that logo on our site and the link to BBB so people can view our report. What I was asking about, is should we pursue the link from BBB. They actually charge extra for this link.
-
I agree. I think that the BBB is not a paid link. You are not paying them for a link. You are paying them for a rating and paying to give your customers a recourse to complain about you. Your rating can drop to a D if your customers complain or stay at an A if you treat them well.
-
I believe the link from BBB is worth it if you are a business offering any particular services or products to clients. Other than the value of link, this is a trust signal for customers who are landing or your website and planning to buy.
The BBB logo can help them accelerate their decision making process and most of the time the decision will be in your favor.
The tip here is to think beyond search engine and get the links that have a positive impact on people!
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal Linking - Post links vs Side Bar Links behaving differently
Hi, I have a question regarding the internal linking behavior. My website is www.hindimeaning.com which is approx 3 years old. I have approx 450 posts. Now i have a widget on right sidebar "Popular posts". A widget below my posts "Related Posts". And a simple html CSS menu above the posts (I removed menu around 6 month before so currently it will not show.) I crawled my site with moz crawler (same are the result from google crawler as well) and it shows menus links as internal links. While sidebar widget "Popular posts" and "Related Posts" are not showing as internal links. If we talk theoretically what i learn till now is "every link on a page behaves as internal link". Then why the widget links are not showing as internal links. Thanks, Mahesh Kumar
Link Building | | chaudhary04890 -
Do footer links pass less link juice?
One of my best inbound links for PA and DA happens to be a footer link, curious if it's less valuable or has any value at all.
Link Building | | Theskimonster0 -
Are these 15 links worth it
Hello, Are these 15 links worth the time?: http://seogadget.com/use-your-twitter-profile-for-link-building/ Since they're not site's with similar content, does all 15 count as juice-giving backlinks, or is it equivalent to just a couple of links from people closer to my niche? Thanks!
Link Building | | BobGW0 -
My site has more than 1,341,796 total links but only 500 external links after months of SEO. Please help me ,not sure what went wrong.
My site has more than 1,341,796 total links but only 500 external links after months of SEO. Please help me ,not sure what went wrong.
Link Building | | rsethia1230 -
Why aren't links to my site from YouTube showing up in my link reports?
Our company is paying for a service to create hundreds of videos/month for us with links back to our primary domain. If I go to YouTube I see the videos with the links, but YouTube does not show in my link reports. Why not?
Link Building | | jtroia0 -
Why does my site only have 4 internal followed links/internal links?
When using Open Site Explorer my site is winning in many categories but lacking in others as compared to competitors. I intend to improve on this but am a little confused by the extremely low number of "internal followed links" and "internal links" at just 4. My competitors have much more than that. Does this mean links to the root domain? Total internal links? I have many internal links so I'm having a hard time figuring this one out. What four internal links are getting noticed? I just went through and changed all the links that went to index.html to link to the root domain at www.njlimocarservice.com as I just found a Q&A that indicates this was better. So as of Wed at 5:45 PM all my links to the homepage went to index.html and not the root which is no longer the case. Not sure if this matters. At the same time I also just put a 301 from index.html to redirect to www.njlimocarservice.com. Any help appreciated! h9QuF.png
Link Building | | kabledesigns0 -
Internal Linking - 100 plus links
Hi Everyone, I have a question of how the on-page links are being counted. Say you have a page with a warning of having too many on page links (100+). How are all of these links counted? Let's say there are only 5 links on that page. Do the links on each of those pages count too and so on and so forth? I just want to make sure I have wrapped my head around this correctly. Thanks!
Link Building | | dirigodev0 -
NEW LINKS
Hi If you plan to add new links to a site which currently has very few inbound links what is the maximum amount you could add in any one day before it is deemed by Google to be suspicious and unatural. I am referring ot manually added links, not robotic. Thank you 🙂
Link Building | | PH2920