What's the difference between assets and infographics?
-
Hi Mozers,
This question looks a little bit silly but english is my third langage (with french and dutch) and I've some troubles to see the difference between assets and infographics.
Could you easily explain me with some examples please?
Thank you very much for your help.
Jonathan
-
lol... if you really want a grin, I should forward some of the crap people send to me. I have decided that most people who send me infographics are doing that because they can't write articles.... and they can't create infographics either. So I have blocked their entire domains from my inbox. PTL that gmail allows an unlimited number of filters.
-
Thank you for my morning grin!
-
Also check out Rand's Whiteboard Friday (with transcript, to help with translation) at http://moz.com/blog/why-visual-assets-are-better-than-infographics-whiteboard-friday
He discusses why visual assets are better than infographics.
-
There is an opposite of "asset" and that is "liability".
Some infographics are assets because they are artistically well done, informative, and about topics that people want to know about. However, infographics that are poorly done artistically, contain factual errors or have other problems can be liabilities because they stink up your brand.
Most of the infographics that people send to me and ask me to post on my website are weak assets because they are poorly done or of zero value to me because they are irrelevant to my website. So, something that is an asset to you might have no value to me.
-
While Chris's answer is correct, it may be useful to tie things down to websites a bit more. In this case, an asset is any kind of media that goes on the site. In the same way that assets like chairs, computers, and desks are the things that make up a company's assets, all of the things like videos, images, downloadable PDFs, and infographics are the assets that make up a website's assets. So an infographic is just one type of asset.
As Chris says, an asset is something that has a value. So a chair is an asset because you can sell it on eBay for an amount of money, and you can estimate its value by looking at other chairs on eBay. The value of an infographic could be measured in a range of different ways, from the number of new social media followers it brings you to the lifetime predicted revenue of those social media followers depending on your goals and reporting.
-
Thank you Chris for your helpful definition.
-
Jonathan,
An asset is an unspecified or undefined something of value. Stock may be an asset, a house may bean asset, real estate may be an asset, good looks may be an asset. On the other hand, an infographic is something that is well-defined. You know that they are something that is graphical in nature, is used on a webpage, may have SEO value, delivers a message or information, is of value (if it is helping to bring in more traffic or is spreading a brand message).
So, a (good) infographic may be an asset but an asset may be any of a wide number of things someone considers valuable.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google won't index my website because "certain conditions" weren't met
I found the answer on this -- interestingly, I had changed registrars and they didn't pull over the DNS information correctly. This caused the above issues. Once I identified this, I updated the DNS correctly -- at registrar and server -- and things worked fine.
Content Development | | newbyguy0 -
Different WP Taxonomies seen as duplicate content
Hey guys, We're seeing Moz report "duplicate" content on pages like: mysite.com/interesting-category/ and mysite.com/interesting-tag. Why exactly is this, and is there something that we should do about this? Obviously some of the same posts will intersect on pages like category, tag, author pages. Thanks
Content Development | | andy.bigbangthemes0 -
My Boss tells me personal narrative content isn't read online and bad for SEO, anyone else disagree? b/c I do!
I am in a constant debate that content 1st person or 3rd person doesn't make a difference in terms of SEO and what people on the web want to read. What do you all think? Does it make a difference?
Content Development | | GoAbroadKP0 -
The same phrase in many different pages of one site
Hi,
Content Development | | webg
Recently, I had to add the same phrase, with 15 words, nearly, in 700 posts in a same blog. In this phrase is written about the site ownership and eventually some links showing the posts sources. I thought in create a image, but it will be some variations in the source words (2 or 3), therefore I chose to use text format. I'd like to read some comments and opinions about this kind of insertion (the same phrase in many different pages of one site). For exemple, did you handle this in your site? Problems or benefits (mainly with indexing)? Special code to indicate in this case? Any threat?0 -
Does having blog on subdomain weaken primary site's SEO?
I have a Joomla site with a WordPress subdomain that I'm wanting to use as a learning center. It's far more simple for new blog editors and publishers to learn that over Joomla. The issue I'm facing is trying to figure out rather having the blog put into the primary domain instead of a subdomain will hurt my ratings at all? Where I got the idea that it may hurt ratings is due to how (from what I understand) search engines will see a subdomain slightly different than the primary domain. Thank you for any help!
Content Development | | sDevik0 -
Question - Hidden Content via 'Read More;'
Hi, Does having text in hidden areas (that are expandable with a button) harm their value in SEO? E.g. there are 'read more' areas on the homepage of this site that have content that is not accessible otherwise. Does this content have the same weight when it is hidden versus if this whole area was visible? http://goo.gl/QQvAZ
Content Development | | qlkasdjfw0 -
Blog Posts Not Getting Indexed by SERP's
Our blog posts are typically indexed rather quickly, sometimes within 10 minutes or so. Lately it seems like it is taking much longer, and a post from yesterday afternoon isn't appearing in any of the search engines. Can anyone give me an idea why this may be happening? http://www.360dwellings.com/2011-denver-parade-of-homes-luxury-home-tour/
Content Development | | 360ryan0