What's the difference between assets and infographics?
-
Hi Mozers,
This question looks a little bit silly but english is my third langage (with french and dutch) and I've some troubles to see the difference between assets and infographics.
Could you easily explain me with some examples please?
Thank you very much for your help.
Jonathan
-
lol... if you really want a grin, I should forward some of the crap people send to me. I have decided that most people who send me infographics are doing that because they can't write articles.... and they can't create infographics either. So I have blocked their entire domains from my inbox. PTL that gmail allows an unlimited number of filters.
-
Thank you for my morning grin!
-
Also check out Rand's Whiteboard Friday (with transcript, to help with translation) at http://moz.com/blog/why-visual-assets-are-better-than-infographics-whiteboard-friday
He discusses why visual assets are better than infographics.
-
There is an opposite of "asset" and that is "liability".
Some infographics are assets because they are artistically well done, informative, and about topics that people want to know about. However, infographics that are poorly done artistically, contain factual errors or have other problems can be liabilities because they stink up your brand.
Most of the infographics that people send to me and ask me to post on my website are weak assets because they are poorly done or of zero value to me because they are irrelevant to my website. So, something that is an asset to you might have no value to me.
-
While Chris's answer is correct, it may be useful to tie things down to websites a bit more. In this case, an asset is any kind of media that goes on the site. In the same way that assets like chairs, computers, and desks are the things that make up a company's assets, all of the things like videos, images, downloadable PDFs, and infographics are the assets that make up a website's assets. So an infographic is just one type of asset.
As Chris says, an asset is something that has a value. So a chair is an asset because you can sell it on eBay for an amount of money, and you can estimate its value by looking at other chairs on eBay. The value of an infographic could be measured in a range of different ways, from the number of new social media followers it brings you to the lifetime predicted revenue of those social media followers depending on your goals and reporting.
-
Thank you Chris for your helpful definition.
-
Jonathan,
An asset is an unspecified or undefined something of value. Stock may be an asset, a house may bean asset, real estate may be an asset, good looks may be an asset. On the other hand, an infographic is something that is well-defined. You know that they are something that is graphical in nature, is used on a webpage, may have SEO value, delivers a message or information, is of value (if it is helping to bring in more traffic or is spreading a brand message).
So, a (good) infographic may be an asset but an asset may be any of a wide number of things someone considers valuable.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog hasn't ranked since reposting.
Hey Moz fam! I had a blog that was doing pretty well for the target keyword. Unfortunately, to make a long story short, we had an image in it we weren't supposed to so I unpublished it for a few days while we got that sorted out. Since republishing (with all the same content) it has not gotten a single impression. I inspected the URL and it is totally eligible but nothing in the way of organic traffic. Any ideas on how I can recover?
Content Development | | danieldaher1 -
My first Guest post. Well, it's about quality!
I've started my new blog two months ago. I thought about two things: quality and authority. So, I started with high-quality content and let me tell you that based on my own experience, quality is the queen of all this. Now, my new blog reaches roughly 270 unique users each day that generate 811 daily page views (1% from Google, %0.3 from other search engines, 56% from social media, 28% from links, 14% direct, 0.7% spammy sites). Alexa Global: 1,238,771 Then I've started the author journey trying to write guest posts on high-quality blogs. I found that there're two options to do guest blogging. Writing an article medium-quality and keep the high-quality content for my blog. Or, providing a high-quality content under any post that comes with my name. I found a high-quality blog which may accept my article. So, I thought about the two options and then I decided to provide a very high-quality content and I did. The message which I received about my article was so amazing. I had some grammars mistakes and they said literally: "We didn't mind as much doing the editing since you put so much effort into providing our readers with excellent content!" I'm so happy really and based on this experience I recommend you to think about the authority more than the link. What will make you provide high-quality content under your name instead of keeping it only for your blog. Have an experience with guest blogging? Why don't you share it with us to help others as well?
Content Development | | Eslam-yosef2 -
Restarting SEO when you move to different state
Hi every one, I have been working on my local citations but I have a blog which has been up for 4 years and has about 500 blog posts but I was living in NJ before and there is loads of stuff from jersey and also I have a lot of errors which is way too much to go back and fix like thousands since I am a photographer and loads of images. Would I be better off starting a new blog in my new SC region? my blog is feuzablogs.com and my main website is feuzareis.com so I thought of just doing a www.feuzareis.com/blog is it too much google juice to miss out on? is changing locations worth keeping blogging at this previous blog or should I just leave it up and start a new one which will be focused on new location? thanks
Content Development | | FeuzaReis121 -
Same article published to 3 different client owned sites
My client is publishing their own articles simultaneously on three sites, sites which they own. What can and should they be doing to ensure the get maximum exposure without penalty?
Content Development | | DonnaDuncan0 -
Hidden text that's not really "hidden" - seo
Hi guys, I have a question for you about a thing I saw on a website. I've attached the prints.
Content Development | | ricardomargalho
They have like "hidden text". It must be good for indexation, they can
target a lot of important keywords in it, and still keep the website
"clean".
Is this penalized by google if discovered? Do they see this as black hat? Thanks, Ricardo ?name=Captura+de+ecra%CC%83+2012-08-11%2C+a%CC%80s+06.00.36.png ?name=Captura+de+ecra%CC%83+2012-08-11%2C+a%CC%80s+06.00.36.png ?name=Captura+de+ecra%CC%83+2012-08-11%2C+a%CC%80s+05.59.56.png0 -
Question - Hidden Content via 'Read More;'
Hi, Does having text in hidden areas (that are expandable with a button) harm their value in SEO? E.g. there are 'read more' areas on the homepage of this site that have content that is not accessible otherwise. Does this content have the same weight when it is hidden versus if this whole area was visible? http://goo.gl/QQvAZ
Content Development | | qlkasdjfw0 -
Wordpress Duplicate Pages/ URL's - Help !
Hi guys, I have been running SEOMoz for just over a month and slowly cleaning up one of my Wordpress Blogs. While going through the crawl reports I have noticed that I have duplicate pages showing on the crawl. For example, the main post would be; www.xxxxx.com/blog/post-title Then I see another URL which would be; **www.xxxx.com/blog/page/59 ** When I click on either URL it goes back to the actual post title URL. What's with these page URL's ? Isn't these two URL's showing duplicate content to the search engines ? Any suggestions would be greatly appreciated.
Content Development | | dcc0 -
Blog Posts Not Getting Indexed by SERP's
Our blog posts are typically indexed rather quickly, sometimes within 10 minutes or so. Lately it seems like it is taking much longer, and a post from yesterday afternoon isn't appearing in any of the search engines. Can anyone give me an idea why this may be happening? http://www.360dwellings.com/2011-denver-parade-of-homes-luxury-home-tour/
Content Development | | 360ryan0