Is it possible to get demographic and interest information from DoubleClick cookies?
-
We use Google Analytics and we are currently extracting information from the Google Analytics cookies about our visitors.
Is it possible to access DoubleClick cookies in a similiar fashion and get some demographic/interest information for each visitor to our website (if they have a DoubleClick cookie set)? If so, any information on how to retrieve it would be very appreciated.
-
I wanted to get this information on my server by parsing out the double click cookie using javascript. Is this possible?
-
I believe this is exactly what I was looking for. I will test it out this week.
Thank you very much Paul!
-
This functionality was built directly into Google Analytics back in October, William. By changing a line in your on-page tracking code to use the Doubleclick js instead of the regular ga.js, you can pull the demo/interest info into your Google Analytics automatically.
You change this line...
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
to this...
ga.src = ('https:' == document.location.protocol ? 'https://' : 'http://') + 'stats.g.doubleclick.net/dc.js';
A couple of things to note:
- the biggie! This functionality is only available in the classic Analytics. It hasn't yet been enabled in Universal Analytics, so if you want to use it, you'll need to stick with the classic version.
- you must also modify your site's Privacy Policy to indicate how this additional data will be used
- you'll need to turn on Enable Demographics and Interest Reports in Property Settings
- this change will also allow you to create and collect data for Remarketing campaigns
Once you've made the above changes, you should go to Audience > Demographics > Age to validate the code and confirm that the change has been successful.
That what you were looking for?
Paul
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link juice am i getting it or not?
We have a newspaper source that links to a domain that forwards to a page on our website. Do we get link juice from that? Go here: https://dailygazette.com/ click on "Classifieds" then "CapRegion Homes" the button goes to the website www.capregionhomes.com which forwards to our main website, a page we built for them. My question is: Because the link from this site first goes to another site that auto-forwards to us are we actually getting any link juice from the daily gazette on this or is that first site getting all the juice & we technically are getting link juice from capregionhomes.com ?
Reporting & Analytics | | Cfarcher0 -
Android Webview & Safari (in-app) without any referrer information in Google Analytics
I've got a client that gets a considerable amount of traffic that: Enters on an interior page (that we are running properly tagged ads for on various platforms) Bounces Has a browser of either Android Webview or Safari (in-app) which I believe indicates the website is being viewed within a mobile app Has no referrer data: (direct) / (none) We've tested several scenarios (Facebook app, Gmail app, etc.) and ruled them out. Anyone know what this might be? Thanks in advance!!
Reporting & Analytics | | SarahLK0 -
Why Is My Traffic Going Up But My Alexa Rating Getting Worse?
I am curious why my Alexa rating has been getting worse over the last few weeks. My organic traffic is up, direct visits and social networking visits are up but my Alexa has been getting worse and worse. Is anyone having the same problem? Any feedback would be helpful. Thanks.
Reporting & Analytics | | Videogamefan0 -
Is it possible to have a GA event and a GA virtual pageview fire off of the same click?
If we can only choose one, we'll likely go with the Event, but I'm hoping we'll be able to do both and gather more data about when certain pages (even if they are virtual) are viewed in the path to conversion.
Reporting & Analytics | | KNect3650 -
Is it possible?
Hi! Is it possible to have your UA code in a GTM and your e-commerce code in the code? Will it track the e-commerce data in the profile? Thanks,
Reporting & Analytics | | WeAreDigital_BE
Sander0 -
Get anchor text, nofollow info etc from a list of links
Hi everybody. I'm currently doing a backlink audit for a client and I've hit a small problem. I'm combining data from Ahrefs, OSE, Webmaster Tools and Link Detox. I've got around 27k links in total now, but the issue is that WMT does not provide data on target page, anchor text and nofollow/dofollow. This means I have around 1k links with only partial information. Does anyone know of a way that I can get this data automatically? Thanks!
Reporting & Analytics | | Blink-SEO1 -
How many users completely block Google Analytics cookies ?
Hello everyone! In your experience, how many of your visitors' browsers completely block cookies including those of Google Analytics ?
Reporting & Analytics | | Masoko-T0 -
On what report do I get to know where do the external links come from?
I need to get a list of the external links. I don't find that report, where do I get it?
Reporting & Analytics | | carloscontinua0