Internal URLs competing for keyword
-
I have an affiliate site where we have reviews of bookmakers, which are optimized for the bookmakers name as a key word. We have seen a drop in rankings and at this point we are out ranked by a lot of pages including our own.
We also have a community forum and write news and articles about the the bookmakers. The thing is, that these forum threads and articles often out rank our review pages, which are the pages we need people to land on in order to convert.
This page: http://www.betxpert.com/bookmakere/bet365 is optimized for "bet365" and is at this point outranked by http://www.betxpert.com/artikel/ny-funktion-hos-bet365-afslut-vaeddemaal-foer-tid.
This page actually links to the review.
What should i do in order to increase ranks for my pages?
Make the forum threads and articles crappy for the key word?
Would it help to add a canonical link to the articles?
Would it help to remove the meta tag for update time of the review, such that Google does not downrank for not being recent?
-Rasmus
-
The menu is on ALL pages. Is this a problem?
I feel that the link is relevant for any new user coming to the site. Will not seem spammy, i think.
-
Often, a direct link from the homepage can help the search visibility of the internal page being linked to (and others being linked to from that internal page). Exact match anchor text in your internal links won't get you penalized like they can in external links but you want to be sure they don't look spammy to visitors.
-
One follow up question.
A couple of years ago, i removed links to our reviews from our menu because i was afraid it would seem spammy. But as far as i can see, all the pages in our menu have good Page Authority. Would it be a good "trick" to put the bookmaker reviews back in the menu in order to give the pages more of the internal link juice?
-Rasmus
-
Well, perhaps it is due to the affiliation with gambling. But, the pages outranking us, are also in affiliation with gambling.
Will try a little work towards link building and try to internally pass the link juice from the articles to the reviews.
Thank you for the replies!
-
I agree with everything Chris has said it's right on the money.
"Would it help to remove the meta tag for update time of the review, such that Google does not down rank for not being recent?"
Absolutely not it will make no difference whatsoever. Like Chris is explained Google is taking signals from many places however they are not going to be influenced or tricked by metadata tags.
It is possible because of your affiliation with gambling that Google is cracking down on that sort of site. However I could be wrong on that last one.
Sincerely,
Thomas
-
Rasmus,
You've got to build the value of the review pages in the eyes of your target audience. If Google's not ranking them highly enough, it's because Google's not thinking they're important enough. You have to take a really hard look at those pages as compared to those of the competitors that rank at the top of page one and come to terms with what's helping those pages rank well--it's probably links but could be discussion and engagement socially.
Today's SEO is less about the words you use on the page and more about how many people are showing that it's useful to them. When you construct your reviews, you need to keep a laser focus on who the target audience member who will share your content and you have to give them a reason to share yours over the competitors'. It's like concept research, instead of the old fashioned keyword research--you have to conceive of content that has an audience --an audience you can reach out to socially---and which doesn't have so many competitors that you can't get a foothold in the mindshare of your intended audience.
I say that because to me, your review page appears kind of run-of-the-mill (though I can't read it) and that there might not be much there that gives the audience a reason to chose it over someone else's review. It's time to beef up the content and then hit the social networks and bloggers to promote it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should i target more low moz keyword difficulty informational keywords?
I have created a blog of finding the best outdoor basketball and have targeted low keyword difficulty keywords and they are getting some traffic also. But the problem is the homepage is not ranking position still I want to ask that should I target more keywords of low Moz keyword difficulty for gaining more traffic or not?
Keyword Research | | gabrelapaula220 -
Coworker and I see totally different keyword volumes on same paid keyword planner account
My coworker and I are both connected to the same company's paid keyword planner account but are using our own individual google accounts to log in. When I look up the keyword "joint bank account" I get a search volume of 9,900, while she gets a search volume of 2,900. Does anyone know why this might be? Do we know which might be more accurate? This doesn't seem to be connected to Google lumping semantic variations together. I've seen it happen way before that update. It's hindering our headline pitching since the volume she sees does not meet our minimum search threshold. Any insight would be greatly appreciated! Thanks, Laira
Keyword Research | | CTI1 -
Is this keyword cannibalization?
I have a product page and our home page ranked for the same keyword. On August 6th the product page was ranked #14 then plummeted to #60. On August 13th our home page was in the #2 spot (line just appears out of nowhere) and it is now in the #1 spot. I also see the same pages appearing for some keywords ranked in multiple positions then plummeting and one coming back up. I'm having a hard time understanding how the Keyword tool in Moz is reporting exactly. Thanks! To add to this: From Oct 8th to the 15th we jumped up from #60 to #16 for one keyword and then by Oct. 22nd are back down to #60. I have a huge spike on the 15th. Wondering if that had anything to do with any algorithm updates?
Keyword Research | | Sika220 -
How to finalize the keywords for SEO?
Hi, I use the following method for keyword research: Create a long raw list of keywords. Use Google AdWords Keyword tool to find monthly searches. Find raw competition. Find direct competition (via allinanchor: search operator) Calculate KEI (Keyword Effectiveness Index) Calculate KOI (Keyword Opportunity Index) Is there any other (better) way to execute the keyword research? Or is finalizing/selecting the keywords only on the basis of monthly searches sufficient? In short, how to select the best keywords from a long list? Thanks & Regards
Keyword Research | | IM_Learner0 -
Keyword limit??
So is it right we are only allowed 300 keywords across all campaigns? if this is right how are we suppose to work with this? is there a way to make it higher?
Keyword Research | | OasisLandDevelopment0 -
How can I do to improve ranking for head keywords?
Hi guys, I'm currently working for an italian restautant finder web site http://www.cibando.com The site currently do not rank for any of the cityName pages eventhough all this pages received a B grade in the on-page report card by Seo Moz and have a great amount of internal links. This is an example of the pages I'm speaking about: http://www.cibando.com/ita/ristoranti/milano/milano As I can changeso little on this page, I'm thinking about creatinng a new cityName page having this URL http://www.cibando.com/ita/ristoranti-milano in which I add some text about the city and the restaurants people can have dinner at and add some link to the currently cityName page and categoryCuisine page. Is it a good idea? Do oyu have any suggestions? Any expert out there give an insight? Thanks in advance. Francesca
Keyword Research | | Francy0 -
Keyword Difficulty Score Assesment
What is a good keyword difficulty score to pursue when deciding which keywords to try and rank on? I'm in a very competitive field and I am currently in the process of doing keyword research to look for the low hanging fruit.
Keyword Research | | 13375auc30 -
How do you do Keyword Research for a company that creates a lot of content
I work for a media company that owns 4 magazines. Our company is constantly producing new content. How do you do Keyword Research when the subject of your content is constantly changing? Do you need to do Keyword Research or do you simply optimize every article that you write for the web? Any ideas?
Keyword Research | | DerekSwanson0