Internal URLs competing for keyword
-
I have an affiliate site where we have reviews of bookmakers, which are optimized for the bookmakers name as a key word. We have seen a drop in rankings and at this point we are out ranked by a lot of pages including our own.
We also have a community forum and write news and articles about the the bookmakers. The thing is, that these forum threads and articles often out rank our review pages, which are the pages we need people to land on in order to convert.
This page: http://www.betxpert.com/bookmakere/bet365 is optimized for "bet365" and is at this point outranked by http://www.betxpert.com/artikel/ny-funktion-hos-bet365-afslut-vaeddemaal-foer-tid.
This page actually links to the review.
What should i do in order to increase ranks for my pages?
Make the forum threads and articles crappy for the key word?
Would it help to add a canonical link to the articles?
Would it help to remove the meta tag for update time of the review, such that Google does not downrank for not being recent?
-Rasmus
-
The menu is on ALL pages. Is this a problem?
I feel that the link is relevant for any new user coming to the site. Will not seem spammy, i think.
-
Often, a direct link from the homepage can help the search visibility of the internal page being linked to (and others being linked to from that internal page). Exact match anchor text in your internal links won't get you penalized like they can in external links but you want to be sure they don't look spammy to visitors.
-
One follow up question.
A couple of years ago, i removed links to our reviews from our menu because i was afraid it would seem spammy. But as far as i can see, all the pages in our menu have good Page Authority. Would it be a good "trick" to put the bookmaker reviews back in the menu in order to give the pages more of the internal link juice?
-Rasmus
-
Well, perhaps it is due to the affiliation with gambling. But, the pages outranking us, are also in affiliation with gambling.
Will try a little work towards link building and try to internally pass the link juice from the articles to the reviews.
Thank you for the replies!
-
I agree with everything Chris has said it's right on the money.
"Would it help to remove the meta tag for update time of the review, such that Google does not down rank for not being recent?"
Absolutely not it will make no difference whatsoever. Like Chris is explained Google is taking signals from many places however they are not going to be influenced or tricked by metadata tags.
It is possible because of your affiliation with gambling that Google is cracking down on that sort of site. However I could be wrong on that last one.
Sincerely,
Thomas
-
Rasmus,
You've got to build the value of the review pages in the eyes of your target audience. If Google's not ranking them highly enough, it's because Google's not thinking they're important enough. You have to take a really hard look at those pages as compared to those of the competitors that rank at the top of page one and come to terms with what's helping those pages rank well--it's probably links but could be discussion and engagement socially.
Today's SEO is less about the words you use on the page and more about how many people are showing that it's useful to them. When you construct your reviews, you need to keep a laser focus on who the target audience member who will share your content and you have to give them a reason to share yours over the competitors'. It's like concept research, instead of the old fashioned keyword research--you have to conceive of content that has an audience --an audience you can reach out to socially---and which doesn't have so many competitors that you can't get a foothold in the mindshare of your intended audience.
I say that because to me, your review page appears kind of run-of-the-mill (though I can't read it) and that there might not be much there that gives the audience a reason to chose it over someone else's review. It's time to beef up the content and then hit the social networks and bloggers to promote it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to leverage keyword research on-page.
I'm a newbie and I'm a little embarrassed to ask this question, but here it is. Let's say I've done my keyword research and have 200 keywords. How do I use that for on-page/site optimization? Or do I not use it for on-page/site optimization? I guess I'm unclear about the relationship of keyword research and on-page/site optimization. Thanks.
Keyword Research | | swolock0 -
Keyword Planner - search volume for keywords seems to be off. Anyone else experiencing this problem?
Using Keyword planner, I am seeing search volume results which to me look somewhat odd. Anyone else experiencing this? How is this different to the keyword tool used before?
Keyword Research | | seo12120 -
Keyword Research Local vs Organic
I am curious what tact people take when doing KWR for a local business where regional keywords are important, for example 'Dallas Family Dentist' vs just 'Family Dentist'? It can be challenging to consistently create content for these regional keywords without looking spammy or akward in the wording of titles and copy. Any advice on how you approach SEO research or content creation when these regional words are important?
Keyword Research | | AESEO0 -
Google keyword tool
Hey anyone noticed Google's keyword tool seems to be returning weird data for search volume compared to just a few days ago? "iron fist clothing" exact match was returning around 1,000 local monthly searches and a monthly trend of approximately the same over the past year. As of yesterday it has zero searches for exact match and even the monthly trends have all been set to zero for every month going back a year Now I suppose this could happen in theory but the fact that the trend is showing up as zero for each month over the last year makes me think this could be a bug. I've also noticed this for one of my keywords on my SEO site, again suddenly gone to zero searches and monthly trends going back a year. However a quick check on webmaster tools shows the impressions going back a few months at the average of 1,300 that the old trend suggested it should be. Anyone else noticed this?
Keyword Research | | barabis770 -
How to choose keywords for a small, local business
I have a client who is a small, local business that isn't interested in competing outside of their market. Let's use a Toyota dealership in Anytown USA as an example. Which method makes more sense? A: Optimize for keywords like "toyota", "used cars", etc. and hope the search engines show the site to local users? Or B: Optimize for keywords like "toyota anytown" and "used cars anytown" and take localization out of the equation? Kind of a newbie trying to figure out how best to approach SEO for sites that are highly geographic.
Keyword Research | | jimlast0 -
Google Webmaster Keyword Significance.
In my google webmaster tools the most significant keyword google attaches to my site is word 'VAT' as in, Value Added Tax. Followed by Basket. I can see why this is, as the word VAT and Basket is on every product page, but it really is not a keyword I want to target. Does this have any negative effect on other keywords I am targeting? What should I do about this? Here is the site: https://www.loveelectronics.co.uk
Keyword Research | | jcarter0 -
Keyword whit accent (é, è, ê) ?
Hi all ! I have a quick question. On one of the site im working, my principal keyword im working whit have a accent such as é or è or ĉ. How does google seen it ? When im trying to see a page in cached version to see what google is suppose to see, i often see my keyword whit @ or other weird sign in it. Does it affect my keyword ranking ? Can i lose autority ? Should i hide some "no accent keyword" somewhere on the page ? Cause some of them make no sense whitout it. Thanks !
Keyword Research | | Promoteam0 -
Keywords abuse?
WE are using the best keywords all over our eStore: Furnace Filter and Furnace Filters. Is it abusing when we list items like: 10x20x1 furnace filter 10x20x2furnace filter 10x20x4 furnace filter and so on... we have almost 100 different filters on sale. see example: http://www.furnacefilterscanada.com/categories/Furnace-Filter-See-All/ Thank you for your help BigBlaze
Keyword Research | | BigBlaze2050