Homeware customer 500 per mnth to spend -
-
would a spend of 500 be better on offsite SEO or social media campaigns via facebook twitter pinterest
-
Hi Felicity,
Both can have an impact. What matters is how well you can achieve goals. I could probably get better results from SEO than Social Media, but only because I don't specialise in SM. Get someone who does, and the outcome could be totally different.
I guess the answer to this is where you feel you can have the most impact as both areas have the ability to achieve the desired results for you.
-Andy
-
Hi guys - thanks for your response - yes good point I did not define outcome
Increase profits as much as possible with $500 per month.
The customer is in the homeware industry. Sheets, bedlinen etc - med to highly competitive search terms. Customer ranks OK for some search terms.
Really I am asking what has more sales impact in the homeware industry - SEO or Social Media?
From my observations I would suggest social media is the best for fashion but I do not have enough exposure to homewares to be make the same call.
-
I think that a clear and concise goal statement will help you answer this question.
What is it that your customer truly wants? sales? leads? social engagements? newsletter subscribers? to what degree do they want their desired goal? an increase of 10%? a cost per sale/lead of <$5? Most of the time, they don't know. you will have to guide them into really considering their options and choosing the ultimate path.
By clearly defining their true goal, you can find the right solution or combination of solutions that will provide them the results they are after while allowing you to scale in the future.
I always clearly define a goal before I spend a single dime.
-
Great response! Why??!
-
Definitely offsite SEO.
-
I would say it depends on your visibility on Facebook etc. How big is the audience? vs. where you would potentially advertise off site? What type of adverts are you running, social or direct? Another option may be to advertise the Social page from offsite?
-
The $100 question
Spend depends wholly on what is required for the site. Do they need Social work? Do they need links?
No simple answer to this I'm afraid Felicity. It all depends on how this client wishes to focus and if you are completing the work, how do you feel this should best be spent.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook won't spend my ad budget. Any recommendations?
What do you do when Facebook won't spend your ad budget, no matter what you do or how high you bid? We've tested a large audience (2.2 million reach) under a single ad set versus many smaller ad sets with tighter targeting (50-150k reach). We've tested auto bidding versus manual bidding with bids as high as 1000% higher than Facebook's recommended bid. We've tested many versions of creative with and without text overlay and our relevance scores are high. Nothing seems to work. Our Facebook rep and Facebook technical support keep recommending to stay with one ad set and one ad, but that's not spending either. Most days we are getting less than 20% budget utilization. Has anyone experienced this situation before? Does anyone have any recommendations?
Social Media | | Liggins0 -
Google+ author tags and product descriptions - Can we author tag it to protect it if its custom written?
Hello Google+ experts We run a eCommerce (magento) site with ~140 different products. We manufacture all of our own products and therefore the product descriptions / content is written by us for us, however there are smaller operators that can scrap it, adjust it and use it on similar products. Can we author tag our own custom product descriptions or will goggle not like this? I have read a hand full of blog about author tags v's publisher tags, and most bloggers state that eCommerce product pages should not author tag as content is normally generic product spec information. Our product content is fresh, custom and written by a real author it's similar to a blog post so why can't we tag it to protect it? (The descriptions include a product - Overview / Benefits / Suggested use) If we do Author tag it will Google spank us and damage our SEO or because it fresh and custom advance are SEO?
Social Media | | supps1 -
Separate Google+ page per blog language?
Our corporate blog is currently online in four different languages (English, Dutch, German and French): blog.com blog.be blog.fr blog.de For these different blogging domains we have one single Google+ page on which we share the blogs' content in different languages. Would it be better to make four separate Google+ pages (per blogging domain)? What would be the advantages/disadvantages? Also, each article is posted in four different languages. But the author stays the same for all different languages. So one author always posts content in English, Dutch, German and French. Could Google consider this as spam?
Social Media | | jef22200 -
Authorship's Back. Could a custom URL be why?
Hey Everyone, First, thanks to everyone for providing me suggestions on how to get my authorship picture back. Sure enough, we did it get it back, but not for any reason that makes sense to me. We got it back within hours of changing our g+ url to a custom one (google provided us with one a few months ago, but I didn't like it, so I didn't change it). Well, now I figured, why not? We have to do something to get our authorship back, and after making that change within hours, we had our picture displaying again. While I know this could be a coincidence, we haven't written anything new since we lost it in mid December. So, it can't be some influx of great content. And, since google is getting more strict about authorship, I don't see how we would have lost it in the first place, only to get it back without anything additional worked on yet. The only change is the custom URL. I know this is not ANY sort of scientific proof, but I figured I'd just throw my experience out there for others to see. Could this be the reason? Has anyone else had anything like this happen? Good luck to everyone else who is working on getting their picture back! Though I can't tell you how to do it, I can tell you it can change back within a few weeks. Best, Ruben
Social Media | | KempRugeLawGroup0 -
What is a good amount of social shares per week / day?
As the title says. What is your idea of a good amount of social shares to be given per day or week or month for a website?
Social Media | | Zoolander1 -
Can I use a customized Google+ icon?
I just want to ask if it is possible to use a customized Google+ icon. I am confused after I have read this "For buttons that may be rendered by the Publisher, such as the Sharing Link, the Publisher must use only the official Google-provided icon or a plain text and link combination. source: http://www.google.com/intl/en/webmasters/+1/button/policy.html Thanks in advance! 🙂
Social Media | | esiow20130 -
Customer/Visitor Personas
Hey All; Question regarding visitors; How, and what software should I use for my wordpress website? To gather as much visitor information? I currently use Google Analytic's - Any more thoughts as to what I should be using? Remeber a Mozinar regarding this. Anyone have the link, to video by Randfish maybe? The site is a Music video up loader for underground local bands to put their music on TV. It's for a local MAJOR University Private cable service. How do I get started on getting the persona inter-graded into my website? 😉
Social Media | | smstv
Is is just a a FB API?0 -
Custom facebook page
Hi guys I have been building custom facebook pages using fbml but now i see talk of using iframes....can you guys please tell me what is best practice at the moment to build custom facebook pages and if there is a tut you can direct me to......i would prefer the iframe method but want to be clear on the process. thanks for your time cheers
Social Media | | nomad-2023230
