Guest post prospecting
-
Am currently struggling with the link prospecting process for guest blogging.
Right now, I've been using link prospector or just plain old Google to do link prospecting, However, this can be a really tedious process and finding the right opportunities to pursue for outreach seems to be like finding a needle in a haystack.
Is there anyway in which to make this process much, much more easy and efficient, so that high quality and relevant opportunities can be found in quick timing?
Also open to tips/advice on a completely different approach, for example trying out guest blog networks (e.g http://myblogguest.com) or something similar to attain sound opportunities.
Much appreciated!
-
Thanks everyone who has contributed to answering this question of mine.
Samuel, great article and something that definitely makes us think what we are doing to better improve our PR for sites.
Thanks Jane for your comments and making clear the possibilities as too recommendations of routes to go down!
-
Hi,
Samuel is correct that Google has announced a crack down on links they have reason to believe were posted in guest blogged articles for the sole purpose of gaining links. There has been a lot of debate about whether they really have the ability to detect this if it is done very well, but one key indicator of guest posting being a main tactic employed by a website is if a majority of the site's links are from blog posts. This is especially true if a number of these posts have "guest", "sponsored", etc. in the header or footer or the articles.
Writing for others' sites can still be done well, and I know some companies are very good at scaling lead generation for potential posts / links (most of this is proprietary technology). In the long run, Samuel makes a good point that the safest route (especially for SMBs) is to focus on awareness from a PR angle and enjoying the links that come from it, rather than chasing guest post opportunities.
-
Sam nailed it completely!
If you are putting too much effort in guest blogging for the sole purpose of getting links, you should stop right away and consider shifting to Sam’s suggestions.
If link is not the only purposes and you are aware of all the real benefits of guest blogging then I believe investing time on publication is way better because it will take your less time and give you more readerships.
Hope this helps!
-
First, I'd forget about doing guest blogging for the sole purpose of gaining links. Matt Cutts, Google's head of web spam, told us in clear terms that online marketers should stop doing this. (I'd add that people should not have been doing this in the first place.)
Rather, I'd focus on contributing to online publications for the purpose of increasing awareness and coverage of your company, website, product, and/or service among a specific, targeted audience. Don't worry about the links. They'll come naturally themselves as long as you do online PR in the right way.
For more, I'd suggest looking at my Moz post on the topic: http://moz.com/blog/an-introduction-to-pr-strategy-for-seos
In short, I'd focus on the websites from whom you would want links even if Google did not exist.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Where to promote a blog post?
I want to promote a blog post with the littlest invested time. It's not something I need to get ranked high. Just wondering what is the most efficient method or service to broadcast it out there with at least some chance of driving some traffic (other than "just let Google index it") 😉
Content Development | | MrSem0 -
Where to post article?
What Website could we submit the article and be posted? I work on articles and summit them to the site like articlecity, cbs baltimore but they have never get posted. Is that mean my articles aren't good enough?
Content Development | | mongor0 -
Guest blog on my web site.
**I received this email from a lady who wishes to write articles and post them on my site under my news section . Ok, if its quality I dont mind hiring somebody to create a post. Her proposal is as follows and this is her email :-**Basically what I can offer is to write a couple of articles for your News section, something fun and interesting for your visitors which will hopefully drag some traffic your way. I could make them well suited to your site and I could include in each a link to a client of mine - one who wants to be exposed on a good site like yours - and for doing that I can offer you compensation of £33 for each client link - 1 per article. For example, one client is Watches of Switzerland, so I could write an article about ideal wedding gifts for a groom maybe, or something about a perfect Honeymoon destination like Switzerland, and slip a link in there. Other clients include Weddingsite and Lampcommerce - which could be included in something about making a matrimonial home. There are a few stipulations I would need to abide by, like - the article would need to be 500 words, it would need the link to be a 'do follow' link, it would need a picture or two, and it would need a couple of 'sacrifice links' (just links to Wikipedia or something to make it more Google friendly). Question. Is this what a guest article is ? and also is the format ok ? Sorry if this seems a dumb question but still learning guys . King regards to everyone Peter
Content Development | | weddingshoesandaccessories1 -
How long should a quality blog post be?
How long should a "quality" blog post be? General advice seems to be that a 300 word post just won't cut it, but advice on the optimum length is vague. I appreciate that all posts are different but is there a rule of thumb, is 1000 words good and 1500 too long...or should they are all aim to be 2000 words? Also with regards to pictures in blogs, can they just be taken from the web or are there sites that I should be using to source the pictures? Thanks
Content Development | | Studio330 -
Is it OK to delete a blog from a blog site and post it somewhere else ?
I posted a blog on blogger 4/5 days back, though blog is good quality but site is useless and i want to remove it and put it some other site. Is it ok for Google ? I believe it might be indexed already
Content Development | | Personnel_Concept0 -
Can I share share my content with other sites either as a individual post or RSS or will I be encourage duplicate content on the web and upset Google
Hi, I have a new site http://www.homeforbusiness.co.uk. I want to encourage traffic to the site by sharing some of my content with other related websites which have a higher PR ranking and traffic for a link to my site. Is this going to upset Google re-duplicate content and devalue my site and stop any organic rankings in the future? Equally some high PR sites which have a good synergy with mine such as http://thewomensbusinessclubs.com/ allow me to add my RSS feed with their blog network. Is this a good thing to do or not for the same reasons as above? Or can I only do the above my creating fresh content? Thanks, Elizabeth Conley
Content Development | | econley0 -
What is the Best Way to Become a Guest Blogger?
What have you found to be the best way to convince quality blog sites with authority to let you become a guest blogger for their site? I know that providing samples of quality writing is key. But other than that, what is the best way "in"? I have a handful of quality writers at my disposal and also write myself, but I'm trying to find effective ways of convincing established blogs to let me write for them. Please send me your best, most creative suggestions! What has worked for you? Thank you, Afshin Apples of Gold
Content Development | | applesofgold0 -
Guest Blogging
Hey Guys, I've been reading about the power of guest blogging and it seems like a fun way to build links. However, finding blogs that allow guest blog posts is a bit tougher than I thought. I read about MyBlogGuest.com and some other guest blog networks. Are these legit and am I on the right track when searching for blogs that will allow a guest post? Thanks!
Content Development | | GoldStarGames0