Local Seo for Two Offices?
-
What is the best way to go about doing local seo for two offices? Everything I can research on local seo provides awesome information...if you have one office, but we have two: one is in downtown Tampa and the other in a northern suburb. Anyone have experience with this that they'd like to share? I'd appreciate it.
Happy Friday!
Ruben
-
Thank you everyone. The question was answered extremely well! I appreciate it.
Sorry for the late response,
Ruben
-
Hi Ruben,
You've received some great feedback here. Has your question been answered or is there anything else that you're not quite sure of? Let me know!
-
Hey Ruben! Great question as I recently posed a similar question to the community, since we're getting ready to take over an medical practice website and they have 3 office locations. Our goal is to touch up their existing website with improved navigation. One of the key takeaways is that each location has their own independent page.
Within each page, we are going to be accomplishing a lot such as:
- Build the location pages off your root domain as noted above, domain.com/Office1 and domain.com/Office2 so that you can work to build links to those individual pages going forward
- Create and implement Schema markup to let Google quickly identify the NAP (Name, Address, Phone #) to the respective office and make sure it's consistent with the G+ pages information that you verify as noted below
- Provide 100% original and non-duplicated content which talks about the practice, the eye care services, products they offer, and which doctors at that specific office
- An interactive Google map pin marketing their exact location (this also links to their G+ page)
- A slideshow to display only that office's pictures
- Internal links to/from the Home page and some inner pages like the Dr bios, an eye care service, etc
- And most importantly making sure that the office location pages are linked to only their respective G+ pages (you will need separate verified G+ pages as a note)
There are other items we'll tackle for the website, but remember, you can "optimize" the G+ pages, so our focus will be to populate those individual G+ pages with as much content, images, videos, and links to the site page and site Blog as Google will allow. Another tip I learned was to do a Review Acquisition Strategy to obtain more reviews to your G+ pages and other sites by potentially using a service like GetFiveStars.com.
You will also want to build local citations, so we're looking into the new Moz Local service to assist our efforts. Link those to the location pages and if you have a blog, like we'll be doing for these eye doctors, then you can also write articles specific to an area/their location and build more relevance and inner links to the location pages.
I know you were asking about getting ranked in local and feel I went on a tangent, however, all of that will assist in getting the local listing in G+ more relevance and more exposure over the competitors who may only have a G+ page with a description, an image and a link back to the site.
Hope this helps! And all the best! - Patrick
-
I presume that your site is structured something like this way?
www.example.com/city1
www.example.com/city2If so, then you must avoid duplicate-content issues and make each page as unique (and useful!) as possible. For example, each location-specific page could include a Google Maps snippet, a local address and directions, the local weather, the local phone number and local news, and so on. Companies that have offices in various cities can write about what specifically is done at each location -- for example, marketing might be in London, sales might be in Paris, and so on. Perhaps include photos of the people at each office. List local prices (if relevant). Be as creative as possible. Obtain links to a specific location page from authoritative sites in and about that locality. In your banner or footer (or elsewhere), use anchor text like "London" and "Paris" for the links that take people to the pages with information about the "London" and "Paris" offices.
Does that help?
-
My company has various offices around the world and we're in local search for most of them. This was done by submitting the site to Google Places for each location, including pages on the site for each office with a map, telephone number etc - all using structured data (http://schema.org/PostalAddress).
Google Places verifies your physical address by sending a postcard in the mail with a PIN which allows you to verify the existence of your business at that address so it's difficult to abuse.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hello everyone! I have one question regarding local business listing
My Website is on 2nd position of the SERP but it is not visible on the first 3 list of Google Map. Although My website has 4.8 stars on the result page. https://moz.com/blog/one-dead-simple-tactic-for-better-rankings-in-google-local: I got an idea from this post, but the solution that author has given is very time consuming one. could anybody help me, "how to be visible on the Google Map first 3 results? and also please share your ideas on How to rank for images and videos.
Image & Video Optimization | | Tabassum0 -
Is getting views to an infographic through Imgur beneficial to SEO?
I'm considering posting infographics to Imgur in addition to hosting them on my site in an effort to leverage Reddit a bit more this year. My concern is that, if all goes well, we'll get a ton of views through Reddit to Imgur, maybe a couple clickthroughs to the site, and links to (probably) the Imgur page. I don't see that Imgur gives your profile a followed link, so how would any of this help SEO. I assume it would, because respected guys like John Dougherty espouse the benefits of Reddit, but I can't see how and I need to justify the effort to my department head.
Image & Video Optimization | | MattHolden1 -
Best practice SEO for images added via WP
<label class="setting" data-setting="title">Hi</label> When adding an image to a post or page using wordpress I have complete 4 fields: Title
Image & Video Optimization | | Curran
Caption
Alt Text
Description If the image is of an orange campervan in Cornwall, UK then how best would I complete these fields? Can Title and Alt be the same and can Caption and description be the same? Thank you for this! James0 -
Local business ideas?
Hello, if you are good at SEO and want to launch businesses thanks to your ability to rank high on local searches, what are some good ideas? I'm more interested in the market sizes than the difficulties to rank. Another important factor is the ease to do the actual business. Because of that, I'm looking for ideas like "appartment renting San Diego" because you can create a classifieds ads website where people pay for their listings. Another good idea is "marriage photographer New York" because if you have the orders you just need to hire a few free lance photgrapher. "car dealearship London" wouldn't work on the other hand because opening a car dealerhip is too costly. Thanks a lot!
Image & Video Optimization | | EndeR-0 -
Does displaying a mobile number for business hurt local SEO?
Perhaps a silly question but could someone please clarify if displaying a mobile number in the main site or Google places etc would hurt local SEO? Is having a regional landline/fixed telephone number a ranking factor? EDIT: This is for a UK site, does anyone have experience of this is UK please?
Image & Video Optimization | | Clicksjim0 -
Use Google Places or Google +Local?
Hello everyone, My name is Zachary Russell, and I run a Philadelphia based WordPress Development and SEO firm, ProTech Internet Group. I have been doing work lately, and have been neglecting the fact that my own site needs work, I have now changed that. I have done a complete redesign and started repurposting content to have a well-rounded content strategy that can appeal the the widest possible audience. My issue I'm having now is this: I have both a Google Places page and a Google +Local page for my business , Obviously duplicate listings are a problem, but I don't know which one to get rid of. They both have 0 reviews and limited +1s, I just don't know which one I should delete, and which one I should push to get more reviews moving forward. Also, moving forward, would it make sense for me to have a Google +Business and a Google +Local page?I don't know if this would cause any conflicts either. Thanks for your help and have a happy new year! Zach Russell President, ProTech Internet Group
Image & Video Optimization | | Zachary_Russell0 -
Is there a free/cheap self hosting video site? Can't afford wistia, but want to do it for the seo benefits
Is there a free/cheap self hosting video site? Can't afford wistia, but want to do it for the seo benefits
Image & Video Optimization | | anchorwave0 -
Does position in local directories effect google detecting citations?
There are a lot of local directories that i have seen google pull citations from. Quite often i see people putting listings in these directories prefixed by several "A"s, so that they will appear on the first page of the list. Just how deep does google crawl through the pages of these lists? will google actually crawl through all the pages? Some of these directories offer paid listings that appear at the top of the directory. We have been considering purchasing some of these paid positions, so that google would be more likely to pickup our citations. In one case i have noticed a directory: shopincities.com do something that spiked my interest. Basically, if you start clicking through the different pages of a category, the site will block you after 3 or 4 pages in. It serves you an error saying that you are not human. In my mind this is to prevent google from fully crawling their whole list, so that the people who pay for the top positions are picked up, and the people who don't pay, even though their profiles are listed there, never get crawled by google. So would you pay for position on these directories? here are some examples: http://www.shopincities.com
Image & Video Optimization | | adriandg
http://www.411.ca
http://www.goldbook.com
http://www.n49.ca
http://torontodirect.com
http://www.yellowpages.com Or would you just throw a whole bunch of A's infront of your business name so you appear on the first page of listings? Or do you belive it doesn't matter how deep you are in the listings, and with enough time google will find it regardless and credit it as a citation?0