Local Seo for Two Offices?
-
What is the best way to go about doing local seo for two offices? Everything I can research on local seo provides awesome information...if you have one office, but we have two: one is in downtown Tampa and the other in a northern suburb. Anyone have experience with this that they'd like to share? I'd appreciate it.
Happy Friday!
Ruben
-
Thank you everyone. The question was answered extremely well! I appreciate it.
Sorry for the late response,
Ruben
-
Hi Ruben,
You've received some great feedback here. Has your question been answered or is there anything else that you're not quite sure of? Let me know!
-
Hey Ruben! Great question as I recently posed a similar question to the community, since we're getting ready to take over an medical practice website and they have 3 office locations. Our goal is to touch up their existing website with improved navigation. One of the key takeaways is that each location has their own independent page.
Within each page, we are going to be accomplishing a lot such as:
- Build the location pages off your root domain as noted above, domain.com/Office1 and domain.com/Office2 so that you can work to build links to those individual pages going forward
- Create and implement Schema markup to let Google quickly identify the NAP (Name, Address, Phone #) to the respective office and make sure it's consistent with the G+ pages information that you verify as noted below
- Provide 100% original and non-duplicated content which talks about the practice, the eye care services, products they offer, and which doctors at that specific office
- An interactive Google map pin marketing their exact location (this also links to their G+ page)
- A slideshow to display only that office's pictures
- Internal links to/from the Home page and some inner pages like the Dr bios, an eye care service, etc
- And most importantly making sure that the office location pages are linked to only their respective G+ pages (you will need separate verified G+ pages as a note)
There are other items we'll tackle for the website, but remember, you can "optimize" the G+ pages, so our focus will be to populate those individual G+ pages with as much content, images, videos, and links to the site page and site Blog as Google will allow. Another tip I learned was to do a Review Acquisition Strategy to obtain more reviews to your G+ pages and other sites by potentially using a service like GetFiveStars.com.
You will also want to build local citations, so we're looking into the new Moz Local service to assist our efforts. Link those to the location pages and if you have a blog, like we'll be doing for these eye doctors, then you can also write articles specific to an area/their location and build more relevance and inner links to the location pages.
I know you were asking about getting ranked in local and feel I went on a tangent, however, all of that will assist in getting the local listing in G+ more relevance and more exposure over the competitors who may only have a G+ page with a description, an image and a link back to the site.
Hope this helps! And all the best! - Patrick
-
I presume that your site is structured something like this way?
www.example.com/city1
www.example.com/city2If so, then you must avoid duplicate-content issues and make each page as unique (and useful!) as possible. For example, each location-specific page could include a Google Maps snippet, a local address and directions, the local weather, the local phone number and local news, and so on. Companies that have offices in various cities can write about what specifically is done at each location -- for example, marketing might be in London, sales might be in Paris, and so on. Perhaps include photos of the people at each office. List local prices (if relevant). Be as creative as possible. Obtain links to a specific location page from authoritative sites in and about that locality. In your banner or footer (or elsewhere), use anchor text like "London" and "Paris" for the links that take people to the pages with information about the "London" and "Paris" offices.
Does that help?
-
My company has various offices around the world and we're in local search for most of them. This was done by submitting the site to Google Places for each location, including pages on the site for each office with a map, telephone number etc - all using structured data (http://schema.org/PostalAddress).
Google Places verifies your physical address by sending a postcard in the mail with a PIN which allows you to verify the existence of your business at that address so it's difficult to abuse.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO benefits of terms used in Alt-tag, image name, page title
On our website, we have products that come in different colours, and we have created a different SKU for each one .e.g. our Acacia Evening Dress comes in 3 different colours (black, blue and red) - Acacia Evening Dress Black (J7048BLK), Acacia Evening Dress Blue (J7048RB), Acacia Evening Dress Red (J7048R). Would it be beneficial for SEO if on the image Alt-tag we used the terms 'Jadore J7048 Red Acacia dress', 'Jadore J7048 Black Acacia dress' and 'Jadore J7048 Blue Acacia dress', because 'Acacia' is the internal name we have given to this dress, not the name provided by the label, Jadore, as more customers would search for terms such as 'black dress' or 'Jadore J7048'? Can we use the same terms in the Alt-tag on the image and the page title? How important is the Alt-tag in searching?
Image & Video Optimization | | CostumeD0 -
Off Page SEO help
What are the thing we ca do to increase our organic traffic for website: http://www.gobol.in/ Please suggest best possible activities to promote our website organically apart from On-page SEO.
Image & Video Optimization | | Obbserv0 -
Local Optimization for ATM Machine
I was curious if an ATM in a building or its own enclosure can be locally optimized as a branch if it has a physical location, it doesn't seem spammy by any means.If anyone has suggestions or an opinion I would love to hear them.
Image & Video Optimization | | kparada0 -
Google local
If you perform a search in Google maps for our company and you are not signed in, it returns our Google + page, with reviews, photos, directions and about tabs, which is fine but, when you click on any of the photos, there is a window that opens to the right where you can edit the location where the photo has been taken, a comment box, photo details and above all, right at the top, MY NAME! Why my name? This is the business page, I don't want people to see that. The snip is below. Thanks! g3OTPRp
Image & Video Optimization | | echo10 -
Local listing sites - are they better than directories and is there a list?
Do you guys know of any local listing sites that are better quality than general directories that still give you a link back. I know a lot of them for local citations, but I'm wondering if there is a list somewhere of ones that include a link. Thanks.
Image & Video Optimization | | BobGW0 -
SEO, backlink help needed.
Does any one know best SEO and backlink service that uses white hat method. I dont have anytime for optimization. Im looking for one way backlinking and on-page and off page optimization. Will appreciate help.
Image & Video Optimization | | tanveers0 -
Local directories
I was wondering if there is a comprehensive list somewhere of places I should enter in my business information. I have done the usual google places, city search, yahoo, and many others. i have just been cruising for places to enter my information, and I am sure I have missed some.
Image & Video Optimization | | ayetti0 -
Local SEO - our company is in 2 very different locations
Hi, Our company nlpca.com is in 2 locations. It's doing really well in San Francisco, California But we've opened a 2nd location in Salt Lake City, Utah The problem is that our site is all about San Francisco, California. Utah is just as important as San Francisco to us and we need to start tailoring to both. People from Utah say they are confused because our site is so tailored to California. Even our domain name is the keyword "NLP" combined with the state initial "CA" for California. A new domain is not an option. One thing we are thinking of doing is changing our header to say "The NLP and Coaching Institute and the NLP Institute of California". It would say both of our company names and hopefully the first would catch the Utah people. But I don't think it's just our banner. Can you take a look at our site and tell us how to tailor to both locations and keep our current working optimization for San Francisco, California? Thanks!
Image & Video Optimization | | BobGW0