Paid Yahoo Listings - I Need This, Right?
-
With the help of a 3rd party contractor, our company has been claiming and curating local listings for several months across dozens of advised platforms. After months of nightmares with Yahoo support, I see that they no longer support free basic local listings and you must buy enhanced listings at $9.95.
I'm correct in proposing this to my supervisors, right? We have 70 locations so that's a pretty penny (and have already dropped some funds on our initial efforts), but isn't this a necessity? Not just because it's a top 3 search engine, that it's a major part of the local ecosystem, but that they also have partnered with Yelp and are ramping up their local search efforts?
I know there are new tools out there right now (Moz Local, Yext, Locu, etc.), but I only need Yahoo and they don't fit in with our needs at this time.
Please advise - thank you!
-
I'm not in the tool, so I'll leave that to those in the know. However, to clarify you can still do free basic listings. So maybe that's what they're doing, and that's what you're seeing.
I'm referring to whether I should pay for listings so that I can get the specialized attention I need for 70 locations that are giving me grief. So it's within that frame that we are weighing whether they carry enough influence to be worth it.
-
Hi Sarah.
Fast response! Thanks.
When I use the check listing functionality, I see Yahoo listed on the bottom right.
D
-
Donna, Yahoo isn't included in Moz Local. Unless I'm missing something ...
Update: I based that on the page where they list their partners, which does not include Yahoo. I guess even though they aren't a partner, you can populate your Yahoo listings with this tool? If so, I apologize for the misinformation.
-
Wondering why the new Moz Local tool bothers to include Yahoo then? Why don't we just drop it entirely if "they are not a major player in local search"? Are there other players listed in the Moz Local tool that we can ignore as well?
-
Thank you Miriam - good stuff! I did feel strongly until I started asking around. Now I'm on the fence. I'm getting the impression they aren't a big enough player to justify the investment, although I initially thought the recent Yahoo announcements meant this could change. Maybe I assumed too much too soon. Maybe we wait it out. The fact that it's a top search engine also had me assuming hands-down this was a necessity. Glad to have a place to throw out these questions.
-
Hi Sarah,
Good discussion going on here. If you feel you need to pay for support, then I suppose you'll have to pay for it. I want to add to this discussion a recommendation that you check out a couple of posts of 2013 by Nyagoslav Zhekov on the state of Yahoo! Local. Their local product definitely has some issues:http://www.ngsmarketing.com/yahoo-starts-pushing-yext-powerlistings-white-labeled-aggressively/
http://www.ngsmarketing.com/yahoo-local-little-care/
Hope these provide some extra food for thought!
-
Hi Bryan,
I am currently using that option. Unfortunately, they no longer offer customer service to free listings and I require a lot of assistance. Of my 70 locations, there are many, many that need help. For one, the PINs our locations are receiving for verification purposes aren't even working. Other listings are rejected, pending forever, etc. and I have no idea why and have no means for finding out.
Thanks,
Sarah -
Greetings Sarah,Yahoo tries to get you to pay for listings, but you can still create a free listing and claim it with a post card (just like g-local).
It is hidden on their page, but you can find it here: https://smallbusiness.yahoo.com/local-listings/
Bottom-right hand option is what you'll want.
-
Cool. Thanks.
-
Hey Sarah,
If you are targeting Apple, go with Yelp and/or Yext. They are the major players in the Apple world.
-
Jimmy,
How about Apple Maps? That's one thing I haven't looked at ...
-
Yep, we've done all of that.
Just making sure I've done my due diligence. And I was just advised by a trusted source that purchasing those Yahoo listings is, essentially, ill-advised.
This is why I love Moz.
-
Looking at that info I would hands down go with Google Local. Then YP, Yelp, Superpages, Foursquare (all which offer free listings that will get you the results they are referring to.)
Yahoo Local isn't really a player at all with Apple and that is something to think about.
I just don't see why paying Yahoo is worth it. They are not a major player in local search. Nobody I know uses them. Even the people I know who use Yahoo mail don't use them for search.
-
-
I don't see why you "NEED" Yahoo. We don't use them for our clients and other SEO companies that I am close with don't use them. Why do you feel you need to use Yahoo and pay them? Google has the majority of search traffic. Yahoo is just a little blip in comparison. I am curious as to why you feel so strongly? Especially after you stated "After months of nightmares with Yahoo support, I see that they no longer support free basic local listings and you must buy enhanced listings at $9.95."
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google listing only appears when I move / zoom in or out of the map
Hi everyone, We are having an issue with this local business. The Google listing isn't immediately appearing on the map. You have to move the map or zoom in and out for the listing to appear. I find this really odd as our competitors - with no reviews and way further in proximity - are appearing with no issues. The listing is only about 4km where I'm doing the search, while competitors with no reviews are about 20km away. We are ranking in the top 5 organically for the search term I used (pool renovations brisbane), but nowhere in local unless the map is moved. When the listing appears, sometimes the pin also looks grey instead of red, while others are red (if that makes sense). On top of this, their organic rankings have also been on a downward trend since June. I'm currently doing a backlink audit to see if it's contributing to the issue. If anyone also has other ideas, could you please let me know? Thanks.
Local Listings | | nhhernandez1 -
Duplicate central index listing
Hello Moz community I have a duplicate listing in Central Index (GB) and all communication channels seem unresponsive. I have emailed support and general sales. I even tried contacting them on their facebook account. I am stumped as to how I can get this duplicate listing removed as I have no control over it and the support is non-existent. Any suggestions would be gratefully received.
Local Listings | | Avid-Panda2 -
Brand listed as plumber, can we still rank for other markets?
We have a lead generation website in the Netherlands in the plumber business. The last two years we were focussing on local SEO, and gain some rankings on keywords like 'plumber amsterdam'. We also connected google my local business in different city's, so we rank in both the citations as in maps. Now we want to get some rankings with the lead generation brand on other keywords. Keywords for other markets like 'handyman' 'roofer' etc. Google remembers what kind of business we are, since we are listed as plumbing company. My question is, can we still go for those other markets with the brand? The markets/ keywords are related and all in the home improvement segment. So for example, example.com/plumber example.com/roofer etc. The other option is to target those specific markets with other brands/ domains.
Local Listings | | remkoallertz0 -
Google map listing
Hello Moz Frdz, My website Is Ranking Very Well Overall, also in Google Map Listing too, it is also Verified Listing , But The problem is someone has added My website domain TO there Address with 3 different places Because of That My Customers Not getting Proper Direction to my correct place, They R misleading to other 3 Places Listed By someone else, I Have Also Marked That Places As Permanently close, But Google Has Not accepted, How should I Remove That wrong Locations which Used My website ? Please Please any Expert Help? Thnx in advacne
Local Listings | | falguniiepl10 -
Yext Power Listings and SEO Question...
Hi, I was wondering if anyone that has used Yext's Power Listings has experienced any negative (or positive) organic SEO results. As you know if you've used Yext, it creates a ton of links from directories. I think they're mainly no-follow links, but wanted to check if anyone has had experience (either good, bad, or neutral) regarding impact on organic results. Thanks.
Local Listings | | mrodriguez14400 -
Google Local Listing
Q1a: How do I do off-page SEO for Google Local Listing?
Local Listings | | kevinbp
or
Q1b: Where can i find the resources to learn about off-page SEO for Google Local Listing? Q2: Is the off-page SEO for google Local Listing similar to off-page SEO for a website? In this case, I will have to create backlinks to my google+ business page? Cant seem to find the answers by googling. The results that come out are mostly on-page SEO to complete my profile for Google Local Listing0 -
Inconsistant & Duplicate Listings
Hey guys, Our agency inherited a client that no longer has all of their log-in information for a large number of listings. This is killing their rankings. Can anyone give us some advice on how to handle this? We subscribe to Moz Local, but it seems like it can only help so much (or so we think). Thanks in advanced for any advice!
Local Listings | | theideapeople0 -
Is a Competitor Claiming My Clients Yahoo Local Profiles?
I am working with an Insurance agent and he has Google Alerts setup on his company name. He has received two alerts where his name only appears in the URL. If you click the links they bring you to a competitor's Yahoo Local profile page with their name and info. If you look at the URL it has his company's name and city in the URL. Could a competitor be claiming his listings and then changing the business name, phone, address and URL to their own? Does the URL on Yahoo Local listings stay the same after a business changes their name? This has happened with two of his listings in two different cities, he has two offices in one state. But not with the same competitor, it has happened with two different companies. Any idea what could be happening? I would be happy to PM the URLS, I just don't want to post them publicly here. Thanks!
Local Listings | | MainelySEO0