Paid Yahoo Listings - I Need This, Right?
-
With the help of a 3rd party contractor, our company has been claiming and curating local listings for several months across dozens of advised platforms. After months of nightmares with Yahoo support, I see that they no longer support free basic local listings and you must buy enhanced listings at $9.95.
I'm correct in proposing this to my supervisors, right? We have 70 locations so that's a pretty penny (and have already dropped some funds on our initial efforts), but isn't this a necessity? Not just because it's a top 3 search engine, that it's a major part of the local ecosystem, but that they also have partnered with Yelp and are ramping up their local search efforts?
I know there are new tools out there right now (Moz Local, Yext, Locu, etc.), but I only need Yahoo and they don't fit in with our needs at this time.
Please advise - thank you!
-
I'm not in the tool, so I'll leave that to those in the know. However, to clarify you can still do free basic listings. So maybe that's what they're doing, and that's what you're seeing.
I'm referring to whether I should pay for listings so that I can get the specialized attention I need for 70 locations that are giving me grief. So it's within that frame that we are weighing whether they carry enough influence to be worth it.
-
Hi Sarah.
Fast response! Thanks.
When I use the check listing functionality, I see Yahoo listed on the bottom right.
D
-
Donna, Yahoo isn't included in Moz Local. Unless I'm missing something ...
Update: I based that on the page where they list their partners, which does not include Yahoo. I guess even though they aren't a partner, you can populate your Yahoo listings with this tool? If so, I apologize for the misinformation.
-
Wondering why the new Moz Local tool bothers to include Yahoo then? Why don't we just drop it entirely if "they are not a major player in local search"? Are there other players listed in the Moz Local tool that we can ignore as well?
-
Thank you Miriam - good stuff! I did feel strongly until I started asking around. Now I'm on the fence. I'm getting the impression they aren't a big enough player to justify the investment, although I initially thought the recent Yahoo announcements meant this could change. Maybe I assumed too much too soon. Maybe we wait it out. The fact that it's a top search engine also had me assuming hands-down this was a necessity. Glad to have a place to throw out these questions.
-
Hi Sarah,
Good discussion going on here. If you feel you need to pay for support, then I suppose you'll have to pay for it. I want to add to this discussion a recommendation that you check out a couple of posts of 2013 by Nyagoslav Zhekov on the state of Yahoo! Local. Their local product definitely has some issues:http://www.ngsmarketing.com/yahoo-starts-pushing-yext-powerlistings-white-labeled-aggressively/
http://www.ngsmarketing.com/yahoo-local-little-care/
Hope these provide some extra food for thought!
-
Hi Bryan,
I am currently using that option. Unfortunately, they no longer offer customer service to free listings and I require a lot of assistance. Of my 70 locations, there are many, many that need help. For one, the PINs our locations are receiving for verification purposes aren't even working. Other listings are rejected, pending forever, etc. and I have no idea why and have no means for finding out.
Thanks,
Sarah -
Greetings Sarah,Yahoo tries to get you to pay for listings, but you can still create a free listing and claim it with a post card (just like g-local).
It is hidden on their page, but you can find it here: https://smallbusiness.yahoo.com/local-listings/
Bottom-right hand option is what you'll want.
-
Cool. Thanks.
-
Hey Sarah,
If you are targeting Apple, go with Yelp and/or Yext. They are the major players in the Apple world.
-
Jimmy,
How about Apple Maps? That's one thing I haven't looked at ...
-
Yep, we've done all of that.
Just making sure I've done my due diligence. And I was just advised by a trusted source that purchasing those Yahoo listings is, essentially, ill-advised.
This is why I love Moz.
-
Looking at that info I would hands down go with Google Local. Then YP, Yelp, Superpages, Foursquare (all which offer free listings that will get you the results they are referring to.)
Yahoo Local isn't really a player at all with Apple and that is something to think about.
I just don't see why paying Yahoo is worth it. They are not a major player in local search. Nobody I know uses them. Even the people I know who use Yahoo mail don't use them for search.
-
-
I don't see why you "NEED" Yahoo. We don't use them for our clients and other SEO companies that I am close with don't use them. Why do you feel you need to use Yahoo and pay them? Google has the majority of search traffic. Yahoo is just a little blip in comparison. I am curious as to why you feel so strongly? Especially after you stated "After months of nightmares with Yahoo support, I see that they no longer support free basic local listings and you must buy enhanced listings at $9.95."
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local Landing Page Optimization and Multiple GMB Listings
Hello, We’re building out a site for our business that has close to 100 office locations in different cities. Many of these are ‘partner brands’ that we have acquired under our brand. Similar to a franchise model. We want to be able to help users find offices near their location. Each office will have it’s own landing page with a physical address and contact information. We know we’ll have to build out unique copy and markup customized to the office/location. We’ve already read through https://moz.com/blog/overcoming-your-fear-of-local-landing-pages as well. We’re also considering ‘silos’ to build out pages for each location. To preserve authority and avoid cannibalization; our thought was having each location as sub-folders off of our domain (i.e. domain.com/locations/Partner#1/). The other option would be using a sub-domain (i.e. Partner.Domain.com/) which we noticed competitors doing and treating each sub-domain as their own independent site. Is all of the above the correct strategy? Any further suggestions? Should we fill out a separate GMB for each office and should they all use the same brand name? (in other words “BrandA” vs. “BrandA” - Brooklyn Office). In addition to GMB; would each location need local listings created (also all under the same name)? Any help or insight would be very much appreciated. Looking forward to hearing from all of you! Thank you in advance. Best,
Local Listings | | Ben-R0 -
Local Listing - Service Business with Three Areas Served
A client of mine owns a business that is a service (i.e. they do not have a storefront). They service three major markets - Atlanta, GA; Charlotte, NC; Nashville, TN. When talking to the Google My Business team, they said we needed to set up only one listing based on where we were headquartered (which is Atlanta) and then list that we service the other markets so that it shows in the listing. So we have one business listing set up as a service but headquartered in Atlanta and show the service area as Atlanta, Nashville and Charlotte. Does this seem correct? There is a lot of competition for them so looking to boost local search as much as possible. Thanks!
Local Listings | | maghanlinchpinsales0 -
"Duplicate" on Google Local - Attorney and Business Listing
For our law firm, we have a Google Local listing for the firm (Riddell Law LLC). Google also created a local listing for one of the attorneys (Riddell) (we didn't create it, but are in the process of verifying it). Both listings are at the same address. Moz Local says these are "duplicates" - is that true? Would Google penalize us for this? I am not sure how to fix it - both the individual attorney and the business are in fact at the same address. If anyone has any advice I would greatly appreciate it! Thank you!!
Local Listings | | bpurdue0 -
Can I add multiple listings for my business for the different services I provide?
Hi there everyone. I'm a Moz Local user and I have a quick question. I'm a music teacher. Can I add multiple listings for my business for the different services I provide? For example - Saxophone lessons, Piano lessons etc...? That way I would have different listing profiles for each instrument - all pointing to a different landing page on my website? Or is this considered to be bad practice? Many thanks for your help in advance.
Local Listings | | JackMSVaughan1 -
What would Cause listing to fall off local search map spot?
Any reason a listing that was showing in Google between the 3 and 5 spot on local map search would suddenly disappear all together from the map position for a specific keyword?
Local Listings | | scott3150 -
Local listing ranking higher than domain name
Hi everyone,I was wondering why on my ranking report there is a fluctuation between the local listing page and the domain name page. Is it a way to always get the domain name ranking higher than the local listing?Thanks for your support,RM
Local Listings | | skrauss0 -
Does anybody have any data on what percentage of people actually click on a Google Places / Google+ listing VS call the business direct from the SERPs?
I've had a few SMB clients who have experienced drops in website traffic once their Google Places listing has gone live. It's hard for the average SMB to understand that this may not be a bad thing because they actually may be received more leads direct from the local SERPs. So while I can try to explain this to my clients, it'd be nice to have some broad data on how searchers interact with Google local listings. I'd love to learn what percentage of people call direct from the SERPs instead of clicking through to the business' website link. Obviously, the percentages would vary across different verticals, different devices & depending on whether the search query was branded or non-branded. I'm after some rough average data, so if anyone could point me in the right direction, that'd be great! 🙂
Local Listings | | Dave_Eddy0 -
Competitor with 4 listings at same address
Hi there. I went to www.google.it and did a search for "Scuola di inglese a Miami" (English school in Miami) The result I got was that one Company (Kaplan International) ranked with several listings at the same address and with different languages. I read several time that you are only allowed to have one listing pr address. How is this possible? Will they eventually get merged or penalized? Best regards maps?q=scuola+di+inglese+a+miami&ie=UTF-8&ei=psJ0U5DFAcnXOdbIgNgG&ved=0CAYQ_AUoAQ
Local Listings | | E_F0