Google Not Displaying Rich Snippets
-
We implemented rich snippets for products some time ago. When viewing our site through a site:xxxx.com on Google, they don't show for every product, despite the fact that they should.
I've taken some of the URLs that don't show rich snippets in the SERPs, ran them through Google's testing tool, and they display fine. Not sure what's going wrong here. Any thoughts?
-
Hello David,
This is an issue for many sites at the moment, I think. I just finished diving really deep into another site having the same problem, and we ended up - after fixing everything that "could" be wrong - deciding that Google has probably tightened the reigns on rich snippets displaying for product pages. Whether this is based on page-level authority metrics, number of reviews, trustworthiness of the reviews, etc... I do not know.
It is not guaranteed that a page will display snippets in the SERPs even if the code is implemented correctly. That is about all we can know at the moment. The same goes for rel author thumbs and other enhanced SERPs.
-
Syed is correct, that's the markup I'm talking about.
jStrong, product pages are submitted with the XML sitemap every week. They're correctly implemented as the rich snippet testing tool shows them the right way. I see no pattern with reviews. Now I'm seeing even less of our pages displaying with rich snippets, so I'm chalking this up to Google just getting more stringent with when they display them.
-
I think David is talking about http://schema.org/Product and http://schema.org/Offer here ... I have the same problem. I added these structured data elements on the page about a fortnight ago and it is not displayed in SERPs. I have tested it in webmaster tools and it does pick up the structured data.
-
Hi David,
I'm guessing you are talking about the review/ratings snippets? You said some are working and some are not, so sounds like they are implemented correctly. I have seen sometimes that a minimum amount of reviews are necessary for the snippet to appear, but have not verified this. Do the products that are appearing have more reviews then ones that are not? Significantly more? Also, when was the last time, you submitted the product pages to GWT? The page may need to be crawled again to pick up any new reviews.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google disavow file
Does anybody have any idea how often Google reads the disavow file?
Intermediate & Advanced SEO | | seoman100 -
Google slow to index pages
Hi We've recently had a product launch for one of our clients. Historically speaking Google has been quick to respond, i.e when the page for the product goes live it's indexed and performing for branded terms within 10 minutes (without 'Fetch and Render'). This time however, we found that it took Google over an hour to index the pages. we found initially that press coverage ranked until we were indexed. Nothing major had changed in terms of the page structure, content, internal linking etc; these were brand new pages, with new product content. Has anyone ever experienced Google having an 'off' day or being uncharacteristically slow with indexing? We do have a few ideas what could have caused this, but we were interested to see if anyone else had experienced this sort of change in Google's behaviour, either recently or previously? Thanks.
Intermediate & Advanced SEO | | punchseo0 -
AngularJS - How does Google go?
We're rebuilding our entire website in angularJS. We've got it rendering fine in WMT, but does that mean that it's content is detectable? I've looked into prerender.io and that seems like a great solution to the problem of not seeing any static HTML, but is it really necessary? I'm looking into this as I'm having the argument currently with my devs, and they're all certain that Google renders angularJS fine.
Intermediate & Advanced SEO | | localdirectories0 -
Will Google View Using Google Translate As Duplicate?
If I have a page in English, which exist on 100 other websites, we have a case where my website has duplicate content. What if I use Google Translate to translate the page from English to Japanese, as the only website doing this translation will my page get credit for producing original content? Or, will Google view my page as duplicate content, because Google can tell it is translated from an original English page, which runs on 100+ different websites, since Google Translate is Google's own software?
Intermediate & Advanced SEO | | khi50 -
Switching from Google Plus Local to Google Plus Business
Greetings, We have a website design firm located in India. We wanted to target customers in our city who are looking for website design locally. And with google plus local and a few content marketing would get us into first page very soon because none in the competition is using social signals or even content marketing. BUT unfortunately from last month even though our Google Places is verified we cant verify our Google Local Plus page https://plus.google.com/b/116513400635428782065/ It just shows error 500. Its a bug and its been a year for people without it being addressed. So we are skeptical if our strategy would work without Google+. At the least we decided we would just make company local page and connect it with website. But it might not have effect as local. So we are still unsure which step to take either to wait for google to fix it.(feedbacks emails calls nothing worked) OR We start the process with Google Business Category.
Intermediate & Advanced SEO | | hard0 -
Why will google not index my pages?
About 6 weeks ago we moved a subcategory out to becomne a main category using all the same content. We also removed 100's of old products and replaced these with new variation listings to remove duplicate content issues. The problem is google will not index 12 critcal pages and our ranking have slumped for the keywords in the categories. What can i do to entice google to index these pages?
Intermediate & Advanced SEO | | Towelsrus0 -
Google plus
"Google+ members, and to a lesser extent others who are signed into Google, will be able to search against both the broader web and their own Google+ social graph. That’s right; Google+ circles, photos, posts and more will be integrated into search in ways other social platforms can only dream about." What is meant by " and to a lesser extent others who are signed into Google" ? Does it mean that non-google plus members won't be able to view Google+photos, posts ?
Intermediate & Advanced SEO | | seoug_20050 -
Google Places / Google Analytics
I apologize first if this comes across as extremely novice, but I realized I really didn't know the answer and so - here I am. 🙂 Is anyone familiar with tracking google place traffic in google analytics? Is it possible? I'd love to know how many of our visitors are coming from our google place listings (we have several locations throughout the state.) Much gratitude in advance ~ Alicia
Intermediate & Advanced SEO | | Aaronetics0