Google Places Landing Page: Homepage or City-Specific?
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What should you put in the “Website” field of your Google Places page: the URL of your homepage, or of one of your location pages?
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Hi Alexander,
For multi-location businesses (that is to say, businesses with more than one, staffed physical office) it's generally considered a best practice to link to the location landing page on the website, rather than the homepage, because your Google+ Local page is then pointing users and bots right to a page that matches the NAP on the business listing. This practice may also lower the risk of merging happening, because Google's bots are easily able to see that everything matches on the designated page, rather than leaving them to scour around the website trying to pick the right location out of a handful of them.
You might enjoy reading:
http://moz.com/blog/local-landing-pages-guide
Hope this helps!
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and its good to do for users...
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It comes down to SEO or Users, the article points this out
"On the one hand, the homepage URL (AKA root domain) usually has the most page-authority – from any links the site has earned. Most of your links probably point there." - SEO
"On the other hand, a location-specific page by definition does a better job of “targeting” (I hate that word) the city you’re in. You’re talking about one city rather than several." - Users
Depends on what you want best, arguments for both really.
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I found different opinion here - http://www.localvisibilitysystem.com/2014/05/13/your-google-places-landing-page-homepage-or-city-specific/
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If you have a city specific page with all of the products and services available in the city I would put the City URL in place, however if the locations page doesn't have much relevant information on what's available at that location then Homepage may be preferable.
On any SEO, you have to see your site from the users point of view, because that's exactly how Google views you!
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The one that's most relevant for that Google places. E.g if a user finds the your Google listing for a city they may want to visit the corresponding city page.
End of the day thought its preference, what would benefit the user the most ?
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