Is putting an email address in the page title a good idea?
-
As our Contact Us page title was a little short I added in sales@example.com
So "Contact us : Sales@example.com"
We don't get a lot of spam and it hasn't noticeable increased since we did this. Tynt suggests that a reasonable number of people have copied and pasted the email - presumably to contact us
Is it worth experimenting with further or a waste of time?
-
Online chat was a total fail. We had user voice on the site for a year and no one used it! Ever.
-
I really like that point about the quick sales funnel.
We we tried using the idea of leads but for us they didn't work as we sell industrial goods. Sales cycle is normally 2 weeks for $100k purchases With multiple repeat purchases over the year - but it's fiercely competing with a low win rate. So making it very quick and easy for someone to send us an enquiry on impulse is important.
Forms, ecommerce and telephone don't usefully work - enquiries are usually too difficult and too complex.
Interestingly it's made me consider what the point of our website is. The SEO part is targeted at the unknown unknowns. Companies who would make good customers if I knew that they existed. but that is actually a pretty short tail because we should know 70-80% of potential buyers. But the rest is really about credibility and improving offline conversion rates.
Which brings me back to the email - am I making it easier for someone, taking out the friction? I think so....
-
I do this on my about or contact page, i put my phone, email and even president name so when someone searches for a company it pops up in the SERPs
-
This is a good thought.
I really don't want customers contacting me. I want them to read the website. My biz model is self-service and I have LOTS of content on the website to answer customer questions. Most of the people who contact me are not going to be customers. They just purchased used and got a lemon and want to know how to fix it.
But... if you WANT customer content using the title is fantastic.
-
Zippy,
Something that no one else has mentioned is that whether or not this is a good idea depends very much on 2 things:
- Is Sales@example.com the only means by which a customer would normally contact you?
- Does your business have a quick sales funnel? (Put another way, is the process between leads and conversions fast in comparison to the average in your industry/region?)
If the answer to either of these is "No", then I would suggest you not add an email in your page title. Typically, you only want to put strong attention on a specific method of contact if that's either your only method, or if that method leads to a significant amount of quick-funnel conversion. Otherwise, you may end up doing more harm than good.
I hope that's been helpful - cheers!
-
Makes sense to me as well. Just to be Dr. Obvious, you need to make sure that your email (and phone) are also clearly shown on the page itself. It drives me crazy when I cannot find contact information easily on a sales page and that is what is preventing me from getting my question asked so that I can purchase. If you wanted to get some more responses, try an online chat function. You might be surprised how many people use this to contact you.
Cheers!
-
Never heard of doing this. The title/meta description is ideally written to match searcher's intent. However, if the searcher's intent is to contact you, this answers that intent quickly (always nice). Also, since the user's intent isn't searching for blue widgets (where blue widget's should be in the title), no seo harm that I could see (may reduce click-through's though--doesn't matter much in this case).
-
I think that this is a good idea.
If you want people to contact you by email then the title is a great place to shout that.
If you prefer email over phone then it is even better to put the email address in such an obvious place.
I do not see any SEO reason against it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Email Campaign Tracking within Domain & Subdomains
What is the best process to track conversions/visits in Google Analytics when running an email campaign that links to both a sub-domain and then the main domain? To elaborate further, we have an email marketing campaign that directs users to a subdomain (e.g. promos.website.com) within the subdomain we include our products. Once a user clicks on the promos, they are taken to our main website (e.g website.product1.com). What is the best process to track conversions from this email campaign that leads users to the sub-domain first, then to the main site (where the conversions take place)? We have URL tagging in the Email Campaign - but not able to see the true conversions show up in Analytics on the main site. Any ideas would be greatly appreciated. Cheers!
Conversion Rate Optimization | | SEO5Team0 -
Too many pages or not enough?
I have an SEO question for you: My client is building a new website and wondered about individual pages for his items, let me break it down for you... He sells display cabinets, one of which is a shot glass cabinet. He has 5 types of the shot glass cabinets, that come in 3 different types of wood, 2 different mirrored backings, and with or without a locking mechanism... Now is it better, SEO-wise, to create 5 pages for his shot glasses, with the selectable options, or is it better to create a different page for each of his shot glass cabinet options? This would mean something like 24 different shot glass pages. He feels that the more pages he has, the more lines he's throwing out there looking for a bite, but he, and I, don't know if that is necessarily a good thing for SEO. The pages would be named slightly differently, but the copy on each page would read just about the same... What do you think? 5 pages with options, or 24 pages again with the ability to change the options. Side Question: If more pages is the way to go, what would be the draw back when he does this with his other 8 cabinet types and their multitude of configurations? Thanks for the help!
Conversion Rate Optimization | | robertsteck0 -
Ideas on multi layered conversion opportunities
I was speaking with an SEO and he brought up multilayered conversion opportunities - means of capturing a users info dependent on the point in the purchase process they are. The two examples he used were a user who just wants to download a brochure to "window shop" and a user who is ready to buy and wants to get a price. Just curious if anyone had any additional ideas for means of conversion other than the 2 above and any additional thoughts or ideas on the matter.
Conversion Rate Optimization | | jarjarjarvis0 -
How to track conversions from a third party email campaign?
Heyy.. New to the Moz community, first question so here goes! I'm going to be running an email campaign with an e-magazine and I want to know how to track conversions from the email they're sending out so I can monitor success/failure. I've found Google's URL builder:
Conversion Rate Optimization | | 9868john
https://support.google.com/analytics/answer/1033867?hl=en
But this doesn't really explain what i'm trying to do. Can anyone of you in this fine community shed some light on this please?
Johnny1 -
Anything Good or Bad about Google Trusted Stores ?
We are looking to implement Google Trusted Stores. We don't use PPC but we think that the badge on our website will be helpful for us and our customers. Do you have any experience, positive or negative, with Google Trusted Stores as either a merchant or a customer? I am looking for moz member experience before we make a commitment. There have been some previous Q&A threads about Trusted Stores and a number of good articles on the web, including this one at SearchEngineLand. and this one at eConsultancy Thanks for anything that you care to share.
Conversion Rate Optimization | | EGOL1 -
What's the best thing to put in the footer on a PPC landing page?
From a conversion perspective what are the best elements to have in the footer of a Paid landing page.
Conversion Rate Optimization | | SirSud0 -
Capital Letters in Title Tag, or not?
Hello there! A Google-AdWords-guy call me for give me advice about how to optimize my last campaign in google Adwords. He told me to “Capitalize Each KeyWord of the Title” of the ad to catch the attention of the users in it. Does it make sense to apply this “rule” in the title tags? Does Google interpret this like “hey, you are trying to manipulate the SERP click-through! You are cheating, now go down in the SERP!”. Do you think this rule works also for the tweets? Ok, I hope I’ve been clear enough to expose my issue. Any comment, advice, test or experience that you share about this is appreciated. Thank you! — YESdesign team —
Conversion Rate Optimization | | YESdesign0 -
Landing Page Conversion
Hi, I'm having a few issues with my landing page conversion. I have followed several guides found on this site (especially the unbounce.com ones) but what'ever I try my landing page CRO doesn't seem to increase. the landing page in question is http://www.drivingtestnow.co.uk/find-driving-test-cancellations. I'm getting traffic to my landing page solely through PPC traffic from Google. My stats are rough as follows: Arrive at landing page - 100% (obviously)
Conversion Rate Optimization | | perfectweb
Click through to buy now page - 15-20%
Actually complete the buy now process - 1% Conversion from organic traffic landing directly on the homepage at http://www.drivingtestnow.co.uk is having a conversion rate of about 5%. It seems odd to me that my highly targeted ad campaign and landing page are convertign so badly compared to the less atrgeted organic search traffic and homepage. Have you got any ideas why this might be occurring and also any tips on how I can improve the conversion rate for my product? Gary...0