Is putting an email address in the page title a good idea?
-
As our Contact Us page title was a little short I added in sales@example.com
So "Contact us : Sales@example.com"
We don't get a lot of spam and it hasn't noticeable increased since we did this. Tynt suggests that a reasonable number of people have copied and pasted the email - presumably to contact us
Is it worth experimenting with further or a waste of time?
-
Online chat was a total fail. We had user voice on the site for a year and no one used it! Ever.
-
I really like that point about the quick sales funnel.
We we tried using the idea of leads but for us they didn't work as we sell industrial goods. Sales cycle is normally 2 weeks for $100k purchases With multiple repeat purchases over the year - but it's fiercely competing with a low win rate. So making it very quick and easy for someone to send us an enquiry on impulse is important.
Forms, ecommerce and telephone don't usefully work - enquiries are usually too difficult and too complex.
Interestingly it's made me consider what the point of our website is. The SEO part is targeted at the unknown unknowns. Companies who would make good customers if I knew that they existed. but that is actually a pretty short tail because we should know 70-80% of potential buyers. But the rest is really about credibility and improving offline conversion rates.
Which brings me back to the email - am I making it easier for someone, taking out the friction? I think so....
-
I do this on my about or contact page, i put my phone, email and even president name so when someone searches for a company it pops up in the SERPs
-
This is a good thought.
I really don't want customers contacting me. I want them to read the website. My biz model is self-service and I have LOTS of content on the website to answer customer questions. Most of the people who contact me are not going to be customers. They just purchased used and got a lemon and want to know how to fix it.
But... if you WANT customer content using the title is fantastic.
-
Zippy,
Something that no one else has mentioned is that whether or not this is a good idea depends very much on 2 things:
- Is Sales@example.com the only means by which a customer would normally contact you?
- Does your business have a quick sales funnel? (Put another way, is the process between leads and conversions fast in comparison to the average in your industry/region?)
If the answer to either of these is "No", then I would suggest you not add an email in your page title. Typically, you only want to put strong attention on a specific method of contact if that's either your only method, or if that method leads to a significant amount of quick-funnel conversion. Otherwise, you may end up doing more harm than good.
I hope that's been helpful - cheers!
-
Makes sense to me as well. Just to be Dr. Obvious, you need to make sure that your email (and phone) are also clearly shown on the page itself. It drives me crazy when I cannot find contact information easily on a sales page and that is what is preventing me from getting my question asked so that I can purchase. If you wanted to get some more responses, try an online chat function. You might be surprised how many people use this to contact you.
Cheers!
-
Never heard of doing this. The title/meta description is ideally written to match searcher's intent. However, if the searcher's intent is to contact you, this answers that intent quickly (always nice). Also, since the user's intent isn't searching for blue widgets (where blue widget's should be in the title), no seo harm that I could see (may reduce click-through's though--doesn't matter much in this case).
-
I think that this is a good idea.
If you want people to contact you by email then the title is a great place to shout that.
If you prefer email over phone then it is even better to put the email address in such an obvious place.
I do not see any SEO reason against it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We changed our domain, I used the move tool in Google Search Console and I am having our site redirected and go daddy, and now I spoke with someone who suggest we do a 301 redirect for all pages on our site and I’m not sure that’s the correct move.
We just changed our domain name after 15 years. when I bought the new domain name I called Go Daddy and they instructed me to contact my google G sweet admin account and change all of our emails over which I did and then I went into Shopify who is my host and changed my primary domain there and then I went back to Go Daddy and had my old website forwarded to my new site. since then there has been nothing but problems with Google. my product feed from my merchant center account has been suspended three or four times now, I tried to rename and move all of my Google accounts from my old domain to my new one, but I am not an SEO person... after making the changes I have started google chats with analytics department with the merchant center with Google as they all keep saying that it looks fine but I’m not convinced because the product feed keeps getting disapproved. So I posted an ad for help and the Guy I spoke with suggested I do a 301 redirect for every single page on my old site, But I’m concerned that might confuse things further? I’ve already started the move in Google Search console And in Shopify I added the old domain back into the domains section and am having it redirectEd that way too... I guess I’m just looking to know which way I should proceed, any and all advice is warmly welcome thank you in advance Maureen
Conversion Rate Optimization | | TooFast130 -
Too many pages or not enough?
I have an SEO question for you: My client is building a new website and wondered about individual pages for his items, let me break it down for you... He sells display cabinets, one of which is a shot glass cabinet. He has 5 types of the shot glass cabinets, that come in 3 different types of wood, 2 different mirrored backings, and with or without a locking mechanism... Now is it better, SEO-wise, to create 5 pages for his shot glasses, with the selectable options, or is it better to create a different page for each of his shot glass cabinet options? This would mean something like 24 different shot glass pages. He feels that the more pages he has, the more lines he's throwing out there looking for a bite, but he, and I, don't know if that is necessarily a good thing for SEO. The pages would be named slightly differently, but the copy on each page would read just about the same... What do you think? 5 pages with options, or 24 pages again with the ability to change the options. Side Question: If more pages is the way to go, what would be the draw back when he does this with his other 8 cabinet types and their multitude of configurations? Thanks for the help!
Conversion Rate Optimization | | robertsteck0 -
Rich Snippets on service pages and how to aggregate?
Question about rich snippets.. I want to showcase reviews of the SERVICE's offered but I am not sure if I should include them on the service page, a review page or both. For example, we offer snow plowing and lawn care services and each service has its own page. I have reviews for both services under the my "testimonials" page. So, a couple questions. 1 - Should I pace a single review marked up on each service page? 2 - Does the review need to be a google review or can I use reviews from other sites? If not, do I need to notate that somehow using the schema vocabulary? Example, I have a 5 star review from thumbtrackDOTcom, is it ok to mark up the review and include a nofollow link? (No follow because thumbtrack is actually a competitor.) 3 - When I looked into creating an aggregate rich snippet I got confused / concerned. Is it ok to list multiple services as a product? Example: <div< span="">itemscope itemtype="http://schema.org/Product"> <span< span="">itemprop="name">Lawn Care and Snow Removal</span<> <div< span="">itemprop="aggregateRating" itemscopeitemtype="http://schema.org/AggregateRating">
Conversion Rate Optimization | | dwallner
Rated <span< span=""> itemprop="ratingValue">4.5</span<>/5
based on <span< span=""> itemprop="reviewCount">4</span<> customer reviews</div></div<></div<> 4 - When I tested the code above, no stars showed up in the preview. Do I need to mark up products as well? Am I doing it completely wrong 🙂 Thanks for any advice!!0 -
Google Analytics e-commerce tracking on multiple pages
Hi, I work in the airline industry and we are trying to implement Google analytics on our site. We are at the stage of getting e-commerce tracking setup. The problem we face is that we have multiple receipt pages (booking confirmation pages in our case) instead of just one as most carts would have. These are completely independent of each other. My question is can I use the same e-commerce tracking code on each page or do I need to setup multiple trackers. I reviewed the documentation here: https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce#multitracker however I'm unsure if multiple trackers are needed when using it on multiple pages or is this just for multiple trackers on the same booking confirmation page. any help on this would be greatly appreciated
Conversion Rate Optimization | | aerlingus0 -
Page URL - Hyphens or Underscores?
What's better for SEO and why? (any references would be greatly appreciated) For the purpose of a URL of a page is it better to use: Hyphens Underscores Would hyphens or underscores be better for Google Adwords?
Conversion Rate Optimization | | HMCOE0 -
How do I get Google to rank the right page?
My site ranks #1 for Arabic Interpreting on Google UK. This great, but it's ranking my home page rather than the my specific Arabic Interpreting page. The home page shouldn't really rank for this term as it has very little connection with this exact term. This means that while the site ranks great, the conversion is pretty much zero. How can I get Google to rank the page I've optimised for this term? I know the ranking will no doubt slip but may the conversions will be better. Can you help please?
Conversion Rate Optimization | | GlobalLingo0 -
SEO For Personalized Content Pages
Hi, We are building a site that has content that personalizes based each visitor. This is being done to serve the most relevant content for conversion purposes and NOT for SEO purposes. So, there are many diferent versions of each page based on the visitor's location, device, browser, keyword-used, traffic source, etc. Obviously, we don't want this to appear like cloaking (it is genuine content personalization) and wondered how Google would view this? What is the safeguard for protecting the website from potential penalties? Any help would be greatly appreciated! Thanks in advance.
Conversion Rate Optimization | | Clickthroo0 -
Landing Page Conversion Rates
I had a client claiming his industry (replacement home windows) conversion rate was around 15% based on his research. In my research i could find nothing of the sort, and really couldn't find a single place that provided this type of information. Anyone out there have some advice on where to research industry conversion rates (averages) or tools/thought processes to explore? Thanks! (these stats would primarily be used for goal setting and competitive analysis)
Conversion Rate Optimization | | kchandler0