Should I use bolded keywords for keywords in the content throughout the page?
-
If I'm trying to optimize for a specific keyword, should I bold all of the keywords that appear in the content of the page or just one or two? or none at all?
-
Use if it truly is a point of emphasis in the context of the copy. Another reason not to do it has been mentioned in several recent posts.....It gives away the keywords you are trying to optimize to your competitors if you are too obvious.
-
if anything it could get you in trouble for over-optimisation, the only reason why I would ever bold keywords is if I honestly thought it could somehow improve the readability of the content or benefit the readers
-
It shouldn't be penalised provided you don't go over the top with it. Making certain words bold can be used for visitor purposes to make parts of the content easier to find. Don't go over the top and certainly don't do it for SEO purposes but as long as you go over the top you should be fine. On a side note, the benefit it adds (arguably) is very minimal anyway so it isn't something to spend much time doing, if at all.
-
I have 4 keywords bolded on my homepage all with the same term in them.
Would panda penalise this? i recently saw that one keyword drop in rankings.
-
Mostly agree with Geoff.
If you are trying to make a point or draw a user's eyes, it's ok to use. Just don't do it for "SEO" value, do it for user value.
-
Probably none of them. Don't do anything that has no benefit to your actual visitors.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword appearing on almost every slug of product pages = over-optimizatio
Hello all, I have an online store, let's say for example I sell forks of all kinds and colors. So naturally, I have 'product category' pages with titles and slugs like: Big forks
On-Page Optimization | | Veptune
Small forks
Plastic forks
Red fork
etc.. And plenty of product pages with slugs and H1 like: Small red fork
Large plastic fork
18th-century fork
etc... Some category pages are well-ranked, others are not, the same goes for product pages. The problem is that for the main keyword, 'fork' (exact query in the search console), my site is completely absent. Google should logically have referenced my homepage (which has links to all categories) for this main keyword. I have also optimized the page for it, without overdoing it. I wonder if it's not because I have a lot of pages with 'fork' in the slug, and perhaps Google thinks it's too much (even though it's logical for this word to be present in all product pages because it's an essential word to describe the product). I wonder if I should not modify half of my product pages to remove the word 'fork' from the slug...(only from the slug, without touching the H1 because removing the word 'fork' would remove its meaning). Do you have any experiences with this kind of issue? I wouldn't ask the question if my homepage was behind the competition, but it's completely absent. Thanks0 -
Search Console shows structure keywords more significant over content keywords. What is wrong?
Search Console shows non content related - website structure keywords as:
On-Page Optimization | | Yaz-
"categories, account, facebook,..." as top significant keywords. And after those comes the website's content keywords.
These words come from the header as I can notice. Am I repeating the content keywords less? Is there a way to adjust this? I am sure this affects my Adsense targeting.
What am I doing wrong? Any suggestions?0 -
Should a keyword be optimized on One page only?
I have a niche website that focusses on selling pizza delivery bags, the search keywords that are used by users are about 7 and their are another 15 long tail keywords. The question is do i optimize every keyword per one page only? i have a blog on the website www.prodelpizzabags.com/blog/ if i write a blog post that would "compete" internally with another keyword, what should i do, what are the best practices I would be thankful for any insights regarding keyword/page optimization
On-Page Optimization | | akramsabra0 -
Home Page Keywords not Ranking and Assigned to Inside Pages
Hi, thank you for taking the time to read this. We have a few websites with the same problem. I will use http://www.prepared-meals.com as an example: The home page was ranking on page one for keyword "Prepared Meals". The site is about 6 months old. We use the Moz page optimizer on all pages of our websites to score an A rating. Recently we found the home page is no longer showing up in search results and the keyword "prepared meals" now points to an inside page that is not relevant: http://www.prepared-meals.com/Senior-Meals/Moms-Meals-Reviews.html this page shows up for Prepared Meals around page 15 in Google results. We have read keywords in the URL might be the issue, even though the page optimizer in MOZ says to do that. We are wondering if this is the issue or there is some other problem we are not aware of. Again, thank you for you for your time. -Craig
On-Page Optimization | | CraigSWD0 -
Search Pages outranking Product Pages
A lot of the results seen in the search engines for our site are pages from our search results on our site, i.e. Widgets | Search Results This has happened over time and wasn't intentional, but in many cases we see our search results pages appearing over our actual product pages in search, which isn't ideal. Simply blocking indexing of these pages via robots wouldn't be ideal, at least all at once as we would have that period of time where those Search Results pages would be offline and our product pages would still be at the back of ranking. Any ideas on a strategy to replace these Search Results with the actual products in a way that won't hurt us too bad during the transition? Or a way to make the actual product pages rank above the search results? Currently, it is often the opposite. Thanks! Craig
On-Page Optimization | | TheCraig0 -
How would you target alternative names for your product with the use of internal/landing pages?
Recently, there has been some new industry names that have emerged for the type of software we provide and we want to make sure that we rank for those terms (of course!). The 3 names combined are too long for a title tag and would look odd to incl all 3 in the homepage. Any suggestions (or examples) of how this could done without looking spammy? I also don't really know where to put this within our website. e.g. enterprise portal, enterprise information portal (EIP) or corporate portal Any suggestions would be most welcome
On-Page Optimization | | alexpeps0 -
Keyword placement on home page or throughout the website
OK, I find the courage to ask this because there is not supposed to be a dumb question. Like all of us, I want my website to rank great with a particular keyword. Do I have to use this keyword only on my home page (the start page which I want to appear on top Google results), or does it make a difference if I use the keyword on several articles that I post on my website. These articles all have seperate links. Eg i want the www.website.com to be found by Google, but this website contains www.website.com/link1.html, www.website.com/link2.html.. etc. Will keyword usage on link1.html, link2.html etc be relevant so that www.website.com is found by Google? Or is every single page for itself? Hope I have explained that well and I would really appreciate your feedback.
On-Page Optimization | | polyniki0 -
Is it wise to target different keywords for each page?
I am running a dating site, I am trying to focus on 5 keywords on the index page. My Search page is one of the 4 other pages on the site. My question, is it wise to target different keywords on these pages or am I better off focussing on the same 5 keywords as the index page? Thank you,
On-Page Optimization | | debeenus0