Google Analytics for User Experience
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Hi
In terms of looking at the overall User Experience of a website is there any particular areas of Google analytics that you believe to be particularly useful to identify areas of worry or opportunity?
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Along with what Andy said, look at source that drive the most/least conversions and look for patterns, how many visits a prospect makes to convert, page load time (faster=better) and etc.
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And i have just had an email from Distilled covering this same topic so thought I would share the link
https://www.distilled.net/resources/6-ways-to-improve-user-experience-using-analytics-data/
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pages with high bounce rate / exit rate is usually a great place to start.
If you want to go one step further look at page exit / bounce rate by device or browser and then you can start to see where problems are occurring.
These will highlight problem areas on your site for you to take a look at.
Just because you have a large screen and your site looks and works amazing, its usually not the case for your customers.
That is where I would start and this will give you the quickest and easiest wins.
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