Google Analytics for User Experience
-
Hi
In terms of looking at the overall User Experience of a website is there any particular areas of Google analytics that you believe to be particularly useful to identify areas of worry or opportunity?
-
Along with what Andy said, look at source that drive the most/least conversions and look for patterns, how many visits a prospect makes to convert, page load time (faster=better) and etc.
-
And i have just had an email from Distilled covering this same topic so thought I would share the link
https://www.distilled.net/resources/6-ways-to-improve-user-experience-using-analytics-data/
-
pages with high bounce rate / exit rate is usually a great place to start.
If you want to go one step further look at page exit / bounce rate by device or browser and then you can start to see where problems are occurring.
These will highlight problem areas on your site for you to take a look at.
Just because you have a large screen and your site looks and works amazing, its usually not the case for your customers.
That is where I would start and this will give you the quickest and easiest wins.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to exclude traffic for a specific mobile device in Google Analytics view?
Hi, Need help on how to exclude traffic for a specific mobile device in Google Analytics view. I have been searching and the only information available is excluding IP address of internal traffic. Is there any way to exclude traffic through a mobile MAC address?
Reporting & Analytics | | Khadija_K0 -
Google Analytics - Dashboard Question
I'm looking to set up a dashboard widget in Google Analytics that does the following but can't : Shows traffic sources in a table as the dimension, and wanting to show goal completions to a specific product page and then only show what the average time spent (by source) on just those product pages. It looks like it's showing the whole session duration for the entire source, but I want to create a secondary filter that is only showing the time spent on those specific pages. Can anyone help - or is this possible? Thanks all!
Reporting & Analytics | | ReunionMarketing0 -
Is there a way to find out who the admin of a Google Analytics account is?
We have a client who has been searching high and low to gain access to the GA account that is tied to their website, but previous agencies keep stating they don't have access. Is there a way to find out who the admins are on a GA account with the tracking number so we can reach out to that person and ask them to admin the client?
Reporting & Analytics | | marketingmediamanagement0 -
How often does google content experiments stats update?
From my experience it seems to update once per day (every 24 hours), can anyone confirm this is the case or have a link to an official announcement which confirms how often the data updates? It would be handy to know when it updates so we can see the latest information as it comes in.
Reporting & Analytics | | Twist3600 -
How do I cancel a scheduled Dashboard report in Google Analytics?
I created a few Dashboards in Google Analytics and scheduled them to be emailed for the next 6 months. Now I want to cancel those scheduled emails and am not finding those Dashboard reports/emails anywhere so I can cancel them. Do you know how to stop these emails from being sent?
Reporting & Analytics | | cindyt-170380 -
Google analytics vs Webmaster tools data
Hi Which is more accurate WT or GA data ? Since GA reporting a KW (thats very recently fallen from page 1 to 3 hence looking into data to find the cause) in the Organic part of Search tab as having generated just 1 visitor over a month (hence presuming fall could be due to low visits from a page 1 result) whilst under Search Engine Optimisation tab (data sourced from WT i think) its reporting 5 click thrus from 150 impressions over same period resulting in a quite good 3.33% CTR (hence wouldn't expect to be the cause of a fall) and what i would have thought GA would report as 5 visits instead of the 1 they do report !? The reason im looking for answer in the data is because no on-page has changed and still scoring a grade A and off page metrics have all improved across the board (apart from small drop in majseo's Trust Flow) such as increased links, RD, Citation Flow, Ref Subnets etc etc etc Cheers Dan
Reporting & Analytics | | Dan-Lawrence0 -
Google Analytics - Keywords (not set) or ( not provided) WHY???
In Analytics, most of my visitors are landing on my home page, but when trying to see wich keywords they use, most of them are: (not set) or ( not provided) See screencast: http://screencast.com/t/AKwPW76qLVsN Can you tell why? What is going on? Is there a way to solve this? Thank you, BigBlaze
Reporting & Analytics | | BigBlaze2050 -
Google Analytics Customer filters & the correct syntax
Good afternoon from torential rain and thunder Wetherby UK 😞 Ive been delving into the world of custom filters in Google analytics and Ive hit a problem. Apart from Googles advice being out of date (wont get into that one) I wanted to set up clone a profile of an existing site and set up a filter that would exclde USA traffic. But a country can be called many things e.g. United Sates USA America so how do you know what is the correct name to put in the filter pattern box? Here is a screen shot of my efforts :http://i216.photobucket.com/albums/cc53/zymurgy_bucket/filter-toexclude-usatrafficcopy.jpg (I chaned it to United States) So my question is where is there a list of the correct syntax for the filter pattern box? Taker for example you wnated to set up a custom filter to include just Palm OS traffic apprently from reading this the correct filter patter is Palm OS, i only know that from this http://www.e-nor.com/blog/web-analytics/tracking-mobile-devices-in-google-analytics Whilst Google has lots of documentation about filed patterns as documented here http://support.google.com/analytics/bin/answer.py?hl=en&answer=1034380&topic=1034830&ctx=topic Where in the name of flying spacial jockstraps is there documentation for the correct filter pattern syntax. Help my head hurts 😞
Reporting & Analytics | | Nightwing0