Google is associating the wrong address with my website in SERPs

[RyanD.]

I've dealt with submitting address change information to Google (and Yelp, YP, etc.) when they have somehow scraped the wrong address or phone number. This is a little different. I work for the parent company with multiple companies of similar names making up the family of companies. What's happening is that people are searching for one of our companies (Lynden Transport) and getting the correct website results to pop up, but the address/phone # shown below the URL and in the local results screen is for one of our other companies (LTI, Inc.). Customers should be seeing a Fife, WA address but instead are seeing one for Lynden, WA. I've attached a marked up screenshot to better those what is happening. At least customers are generally finding their way to our company but it's causing quite a headache for our customer service reps and customers as they get transferred back and forth on the phone, and confusion for customers unfamiliar with our office locations.

I've clicked on the "Send Feedback" link at the bottom of Google and explained what was happening, but beyond that I'm not sure what to do. The information presented isn't wrong, it's just being associated with the wrong company. It seems like a Google logic error and not something I can control or edit.

Any ideas?

moz-ltia.jpg

[MiriamEllis]

Hi Ryan,

That's a difficult situation! Usually, what I've found in this situation is that you have to spend an hour or two backtracking to discover where the name of one business is being conflated with the address/phone/website of the other. This might exist on the company's website or website, or it might exist in citations, or elsewhere. In many cases, this type of conflation is what has caused the confusion on Google's part. It's really important when you have a franchise that you've done everything you possibly can to differentiate the various branches, including different addresses, phone numbers, landing page URLs or websites, content, citations, etc. Even then, Google can sometimes become confused about this scenario and begin merging down details. So, if you can backtrack to a source for this confusion and correct it, that may resolve the issue.

You can also try to contact Google directly about this (go here and click the contact us button https://support.google.com/business/?hl=en&rd=1#topic=4539639) but you may very well get the answer, "That result is generate algorithmically and we can't do anything about it." Might be worth a try anyway.

[customerparadigm.com]

Ryan -

There are a lot of different ways to fix this, but I think that my first, initial suggestion would be to take control over the Google + pages for both locations, so that you can verify these addresses, and fill them out with more information.

For LTI Inc, the Google + page seems to say, "Is this your business?"  (See screenshots.)

This is where I'd start.  Once these pages are verified, it will be a lot easier to tie everything everything together.

I hope this helps!

-- Jeff

lynden-transport-SEO.jpg lynden-transport-SEO2.jpg