Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Privacy Policy: index it/? And where to place it?
-
Hi Everyone,
Two questions, first: should you allow google to index your privacy policy? Second: for a service based site (not e-commerce, not selling anything) should you put the policy in the footer so it's site wide or just on the "contact us" form page?
Best,
Ruben
-
Thanks Jeff!
-
Chris - I wouldn't worry about duplicate content on the privacy policy.
I have, though, seen where people copy-paste from another site, but forget to remove the other company's name. (That's a little embarrassing, though.)
Just my $0.02,
-- Jeff
-
Are there duplicate content concerns? Since a lot of this stuff is boilerplate?
-
Thanks Linda!
-
"If you do plan to engage in a lot of deceptive practices, though, it might be nice to not have these pages cached, so nobody can look back at your older privacy policy (i.e. through the Way Back Machine)."
I laughed at that part, but always good to know just in case.
Thanks Jeff!
Ruben
-
Ruben -
I think it's a wise move to have Google and other search engines index your privacy policy. I'd recommend putting it in the footer of the site. This is a standard part of nearly every website, so I wouldn't worry about including it.
Not including it, though, might raise flags and decrease the amount of trust a search engine places in your Website.
From a consumer perspective, many, many studies in the past have show a direct correlation between having a privacy policy on a site (or simply a link to a privacy policy) next to a form, and increased conversion rates.
My worry if you disable the ability of a search engine to index your privacy policy is that it may hinder this "trusted" mark by a search engine, as it may appear that you are trying to hide.
If you do plan to engage in a lot of deceptive practices, though, it might be nice to not have these pages cached, so nobody can look back at your older privacy policy (i.e. through the Way Back Machine).
One cynical thing to note: whatever you say on your privacy policy (i.e. we will never, ever sell your information), you should abide by what you say. Otherwise, the FTC will come down on you for deceptive practices. That's why most privacy policies are written by lawyers and allow the company to pretty much do whatever they want with the end user's data. And why nobody usually reads them.
Hope this helps!
-- Jeff
-
I keep our privacy policy indexed. I figure that if someone is thinking about interacting with us in some way and doesn't happen to notice the link in the footer or the call-to-action boxes, it should be findable in search so that we don't look like we are hiding something. And for the second part of your question, I think having your privacy policy readily accessible helps users feel more secure and that is a good thing, so I would still have it in the footer.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Having a Subfolder/Subdirectory With a Different Design Than the Root Domain
Hi Everyone, I was wondering what Google thinks about having a subfolder/subdirectory with a different design than the root domain. So let's say we have MacroCorp Inc. which has been around for decades. MacroCorp has tens of thousands of backlinks and a couple thousand referring domains from quality sites in its industry and news sites. MacroCorp Inc. spins off one of its products into a new company called MicroCorp Inc., which makes CoolProduct. The new website for this company is CoolProduct.MacroCorp.com (a subdomain) which has very few backlinks and referring domains. To help MicroCorp rank better, both companies agree to place the MicroCorp content at MacroCorp.com/CoolProduct/. The root domain (MacroCorp.com) links to the subfolder from its navigation and MicroCorp does the same, but the MacroCorp.com/CoolProduct/ subfolder has an entirely different design than the root domain. Will MacroCorp.com/CoolProduct/ be crawled, indexed, and rank better as both companies think it would? Or would Google still treat the subfolder like a subdomain or even a separate root domain in this case? Are there any studies, documentation, or links to good or bad examples of this practice? When LinkedIn purchased Lynda.com, for instance, what if they kept the https://www.lynda.com/ design as is and placed it at https://www.linkedin.com/learning/. Would the pre-purchase (yellow/black design) https://www.linkedin.com/learning/ rank any worse than it does now with the root domain (LinkedIn) aligned design? Thanks! Andy
Web Design | | AndyRCWRCM1 -
Have Your Thoughts Changed Regarding Canonical Tag Best Practice for Pagination? - Google Ignoring rel= Next/Prev Tagging
Hi there, We have a good-sized eCommerce client that is gearing up for a relaunch. At this point, the staging site follows the previous best practice for pagination (self-referencing canonical tags on each page; rel=next & prev tags referencing the last and next page within the category). Knowing that Google does not support rel=next/prev tags, does that change your thoughts for how to set up canonical tags within a paginated product category? We have some categories that have 500-600 products so creating and canonicalizing to a 'view all' page is not ideal for us. That leaves us with the following options (feel it is worth noting that we are leaving rel=next / prev tags in place): Leave canonical tags as-is, page 2 of the product category will have a canonical tag referencing ?page=2 URL Reference Page 1 of product category on all pages within the category series, page 2 of product category would have canonical tag referencing page 1 (/category/) - this is admittedly what I am leaning toward. Any and all thoughts are appreciated! If this were in relation to an existing website that is not experiencing indexing issues, I wouldn't worry about these. Given we are launching a new site, now is the time to make such a change. Thank you! Joe
Web Design | | Joe_Stoffel1 -
NO Meta description pulling through in SERP with react website - Requesting Indexing & Submitting to Google with no luck
Hi there, A year ago I launched a website using react, which has caused Google to not read my meta descriptions. I've submitted the sitemap and there was no change in the SERP. Then, I tried "Fetch and Render" and request indexing for the homepage, which did work, however I have over 300 pages and I can't do that for every one. I have requested a fetch, render and index for "this url and linked pages," and while Google's cache has updated, the SERP listing has not. I looked in the Index Coverage report for the new GSC and it says the urls and valid and indexable, and yet there's still no meta description. I realize that Google doesn't have to index all pages, and that Google may not also take your meta description, but I want to make sure I do my due diligence in making the website crawlable. My main questions are: If Google didn't reindex ANYTHING when I submitted the sitemap, what might be wrong with my sitemap? Is submitting each url manually bad, and if so, why? Am I simply jumping the gun since it's only been a week since I requested indexing for the main url and all the linked urls? Any other suggestions?
Web Design | | DigitalMarketingSEO1 -
Any risks involved in removing a sub-domain from search index or completely taking down? Ranking impact?
Hi all, One of our sub-domains has thousands of indexed pages but traffic is very less and irrelevant. There are links between this sub-domain to other sub domains of ours. We are planning to take this subdomain completely. What happens if so? Google responds for this with a ranking change? Thanks
Web Design | | vtmoz0 -
How to prevent development website subdomain from being indexed?
Hello awesome MOZ Community! Our development team uses a sub-domain "dev.example.com" for our SEO clients' websites. This allows changes to be made to the dev site (U/X changes, forms testing, etc.) for client approval and testing. An embarrassing discovery was made. Naturally, when you run a "site:example.com" the "dev.example.com" is being indexed. We don't want our clients websites to get penalized or lose killer SERPs because of duplicate content. The solution that is being implemented is to edit the robots.txt file and block the dev site from being indexed by search engines. My questions is, does anyone in the MOZ Community disagree with this solution? Can you recommend another solution? Would you advise against using the sub-domain "dev." for live and ongoing development websites? Thanks!
Web Design | | SproutDigital0 -
Spanish website indexed in English, redirect to spanish or english version if i do a new website design?
Hi MOZ users, i have this problem. We have a website in Spanish Language but Google crawls it on English (it is not important the reasons). We re made the entire website and now we are planning the move. The new website will have different language versions, english, spanish and portuguese. Somebody tells me that we have to redirect the old urls (crawled on english) to the new english versions, not to the spanish (the real language of the firsts). Example: URL1 Language: Spanish - Crawled on English --> redirect to Language English version. the other option will be redirect to the spanish new version, which the visitor is waiting to find. URL1 Language: Spanish - Crawled on English --> redirect to Language Spanish version. What do you think? Which is the better option?
Web Design | | NachoRetta0 -
How to split organic traffic for A/B testing
This might be a silly questions as I may be missing something completely obvious here, but we are completely new to A/B testing. Our site doesn't receive a phenomenal amount of traffic although we are looking to set up some A/B testing for our popular products. Is there a way to split organic traffic for a specific product page. I'm aware that we need to experiment which one performs better in Analytics but I'm unsure how to redirect 50% of the organic traffic.
Web Design | | Jseddon920 -
Is it cloaking/hiding text if textual content is no longer accessible for mobile visitors on responsive webpages?
My company is implementing a responsive design for our website to better serve our mobile customers. However, when I reviewed the wireframes of the work our development company is doing, it became clear to me that, for many of our pages, large parts of the textual content on the page, and most of our sidebar links, would no longer be accessible to a visitor using a mobile device. The content will still be indexable, but hidden from users using media queries. There would be no access point for a user to view much of the content on the page that's making it rank. This is not my understanding of best practices around responsive design. My interpretation of Google's guidelines on responsive design is that all of the content is served to both users and search engines, but displayed in a more accessible way to a user depending on their mobile device. For example, Wikipedia pages have introductory content, but hide most of the detailed info in tabs. All of the information is still there and accessible to a user...but you don't have to scroll through as much to get to what you want. To me, what our development company is proposing fits the definition of cloaking and/or hiding text and links - we'd be making available different content to search engines than users, and it seems to me that there's considerable risk to their interpretation of responsive design. I'm wondering what other people in the Moz community think about this - and whether anyone out there has any experience to share about inaccessable content on responsive webpages, and the SEO impact of this. Thank you!
Web Design | | mmewdell0