301 Redirection
-
Hi there guys,
I have a question about redirection.
My boss has just bought a new domain name and he wants it to redirect to our current site when looking for specific products.
www.example.com is our current website
www.productname.com is the new domain
So the new domain would be redirected to example.com.
Would that be considered against Google Policies?
Thanks
-
It's a one off campaign so I won't be spending time ranking for that domain. Or at least not for now.
-
Thank you for your help!
Oscar
-
It sounds like your boss heard something around using EMD's or exact match domain and that it might help with ranking for those keywords. This was a practice that was used for some time, but in 2012 Google rolled out an EMD update that looks for sites that use EMD's and have poor quality content. http://searchengineland.com/library/google/emd-update
If the content on your main domain is solid, and it matches the new domain, it should be okay to do a 301 to the main (old). However, if the new domain name doesn't match the content of the page you will run the risk of not ranking for that domain.
-
yes then, what i wrote i my first message use a forwarding or redirect (what suits you best) will do the trick
i personaly would go for a forwarding in the nameserver at your hostingprovider. Very clean no need to setup a .htacces. on the server of newdomain.
Goodluck!
Leonie
-
There will be no pages related to that domain so I don't think it's important, the only purpose of that domain is to direct people to our current site..just through a different domain.
Correct me if i am wrong
-
Hi, it's allowed to make redirects or domain forwarding. You can forward the new domain to a specific page of your old domain. You will not change the old url.
With redirecting or forwarding the new to the old, the old url will be visible.
do you also want google index your new domain?
Grtz, Leonie
-
My current domain will not be changed..but the new domain will redirect people to my current one.
My current boss wants to promote a specific products and has bought this domain with the product name in it. All he wants to do now is to create a redirect in order to send people to this specific page which is located in our current site.
I am not sure that make sense plus I think it can be seen by Google as a sneaky redirect.
Hope I explained myself
-
Hi, You can forward your new domain to your old domain. This can be done at your webhost. Depending on your webhost you can do it yousrself or just ask them to do it.
When people surf to your www.newdomain.com they will go to www.olddomain.com.
Or you can use a 301 redirect if you like:
To use a 301 redirect put the following code in your .htacces on the server of the new domain:
Redirect 301 /http://www.olddomain.comGrtz, Leonie
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using a Reverse Proxy and 301 redirect to appear Sub Domain as Sub Directory - what are the SEO Risks?
We’re in process to move WordPress blog URLs from subdomains to sub-directory. We aren’t moving blog physically, but using reverse proxy and 301 redirection to do this. Blog subdomain URL is https://blog.example.com/ and destination sub-directory URL is https://www.example.com/blog/ Our main website is e-commerce marketplace which is YMYL site. This is on Windows server. Due to technical reasons, we can’t physically move our WordPress blog to the main website. Following is our Technical Setup Setup a reverse proxy at https://www.example.com/blog/ pointing to https://blog.example.com/ Use a 301 redirection from https://blog.example.com/ to https://www.example.com/blog/ with an exception if a traffic is coming from main WWW domain then it won’t redirect. Thus, we can eliminate infinite loop. Change all absolute URLs to relative URLs on blog Change the sitemap URL from https://blog.example.com/sitemap.xml to https://www.example.com/blog/sitemap.xml and update all URLs mentioned within the sitemap. SEO Risk Evaluation We have individual GA Tracking ID and individual Google Search Console Properties for main website and blog. We will not merge them. Keep them separate as they are. Keeping this in mind, I am evaluating SEO Risks factors Right now when we receive traffic from main website to blog (or vice versa) then it is considered as referral traffic and new cookies are set for Google Analytics. What’s going to happen when its on the same domain? Which type of settings change should I do in Blog’s Google Search Console? (A). Do I need to request “Change of Address” in the Blog’s search console property? (B). Should I re-submit the sitemap? Do I need to re-submit the blog sitemap from the https://www.example.com/ Google Search Console Property? Main website is e-commerce marketplace which is YMYL website, and blog is all about content. So does that impact SEO? Will this dilute SEO link juice or impact on the main website ranking because following are the key SEO Metrices. (A). Main website’s Avg Session Duration is about 10 minutes and bounce rate is around 30% (B). Blog’s Avg Session Duration is 33 seconds and bounce rate is over 92%
Intermediate & Advanced SEO | | joshibhargav_200 -
A Really Specific Question about 301 Redirect Strategies
Hi there: As part of a site redesign project, we've been doing a lot of 301 redirects, as we retire old URLs or rename them. My question is: is it necessary to redirect ALL old URLS? What about URLs with no links and low authority? Are these really necessary to redirect, since they're not referenced on the web and there's obviously a global redirect happening at the level of the root domain? Just curious; I'm not sure I've ever really understood this...
Intermediate & Advanced SEO | | Daaveey0 -
Should we 301 redirect old events pages on a website?
We have a client that has an events category section that is filled to the brim with past events webpages. Another issue is that these old events webpages all contain duplicate meta description tags, so we are concerned that Google might be penalizing our client's website for this issue. Our client does not want to create specialized meta description tags for these old events pages. Would it be a good idea to 301 redirect these old events landing pages to the main events category page to pass off link equity & remove the duplicate meta description tag issue? This seems drastic (we even noticed that searchmarketingexpo.com is keeping their old events pages). However it seems like these old events webpages offer little value to our website visitors. Any feedback would be much appreciated.
Intermediate & Advanced SEO | | RosemaryB0 -
How to 301 redirect old wordpress category?
Hi All, In order to avoid duplication errors we've decided to redirect old categories (merge some categories).
Intermediate & Advanced SEO | | BeytzNet
In the past we have been very generous with the number of categories we assigned each post. One category needs to be redirected back to blog home (removed completely) while a couple others should be merged. Afterwords we will re-categorize some of the old posts. What is the proper way to do so?
We are not technical, Is there a plugin that can assist? Thanks0 -
Big 301 Redirect Help!
Hey guys I need a little help with setting up a big 301. Background: It's a bit of a mess as the old site is a total mess after being online for 10 years plus. It has html and php pages, and a mod rewrite to redirect old html links to the newer php version of those pages. It's now moving to a new site and as the domain name and URL structure has changed we can't use any fancy regex and have to do a page to page redirect. There are 1500 pages to redirect. However, the old site has thousands of linking root domains, and some of these are to the old html pages (which currently redirect to the php pages) and some to the newer php pages. Question: My initial plan was to leave the mod rewrite and only redirect the php pages. That means 1500 individual redirects instead of 3000 if I individually redirect both the php and html pages. I'm not sure what's best to be honest. We don't really want multiple hops in the redirect (html>php>new site), but surely 1500 redirects is better than 3000! Does anyone have any advice on which option may be best, or even a better option? Thanks 🙂
Intermediate & Advanced SEO | | HarveyP0 -
Canonical or 301 redirect, that is the question?
So my site has duplicate content issues because of the index.html and the www and non www version of the site. What's the best way to deal with this without htaccess? Is it a 301 redirect or is it the canonical, or is it both?
Intermediate & Advanced SEO | | bronxpad0 -
301 redirects from old to new pages whit a lot of changes
Hello all, We are going to restyle and change CMS so all the urls will change. We are also updating content, adding much more content to the old pages trying to be more user and SEO friendly. My doubt is about doing 301 redirects from old to new pages when the content has changed a lot. Does it will mantain the ranking of the page or will crawlers thought that is a total diferent page. For example: one page new page will change from the old one the url, title, headers, meta description, content text and images. Should i maintain old content and do the CMS change with the 301 redirects and later change the content, that means a lot of work, or do it all at once? Thanks in advance Tomas
Intermediate & Advanced SEO | | tomas.guemes0 -
Multiple 301 redirects considered a redirection chain?
I need to redirect a ton of duplicate content, so I want to try redirect 301 /store/index.php /store redirect 301 /store/product-old /store/product-new redirect 301 /store/product-old1 /store/product-new1 redirect 301 /store/product-old2 /store/product-new2 redirect 301 /store/product-old3 /store/product-new3 redirect 301 /store/product-old4/file.html /store/product-old4/new4/file.html and then a whole bunch of old dead links to homepage. So we've had /index.php redirected to / on other parts of the site for awhile, and for the most part /store is a friendly URL, but then we have tons of dup content and work arounds that preceded my job here. I'm wondering if those redirects above would be considered a redirection chain? Since the all the redirects below the /index.php -> /store count on that one redirect. Thanks for any insight you may be able to give!
Intermediate & Advanced SEO | | Hondaspeder1