How to perform Keyword Research for the e-commerce website which has more than 20,000 products
-
Hello,
I want to work on keyword research for one of our e-commerce website - http://www.grandcrayon.ca which provides office supply products in canada. I am targeting only canada and keyword research will be based on Canada Search results.I would like to know how i will start targeting keywords in organic way for this website. I am using keyword planner tool and get results some how. But should i start keyword research by filtering with different categories or any other easy way that i can give me the keyword results for this site.
I want to know which are the main keywords or the list of keywords on which i should work.
Your valuable inputs will help me a lot!
Thanks
-
Absolutely agree. Dealing with 20k keywords is something that is almost impossible to do manually. In this case I would personally turn up to http://keywordtool.io/api. This is basically an API for Google autocomplete. I'd use the API to get first 10 results from Google autocomplete for every keyword. Usually the first 10 results from Google autocomplete are the most relevant keywords anyway.
-
Start with Google Analytics and separate out by landing page - find out what you're already getting the most traffic on and start with those pages/keywords.
Then get some sort of crawl (Screaming Frog, personally) and start with the "levels" from home. Start with homepage targeting, move out to the ones that are "1 level away" and then "2 levels from home."
Add that to your top selling products and categories around them - should get you started.
It's not going to be an easy go, just have to start and keep cranking through it. Run each category through Adwords tool as well and you should get great lists to download & start from.
-
I would immediately start looking into any solutions that offer an API to make sure you can pull keywords at a fast pace for the 20k products that you offer. By doing this you can cross examine them to make sure you have all the right data sets to make good decisions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Test my website
I have a website. I need to test this onpage. I do not know where to start. Please help me! My web site: United Airlines Thanks you!
Link Building | | tunguyen1108940 -
Different URL (not homepage) showing up for main keyword
Hello, When we search for 'boutique hotels' the following URL appears on first page in Google UK: https://www.i-escape.com/united-kingdom/boutique-hotels While we're pleased to be ranking on first page, I was wondering why it hasn't picked up our homepage, as it has for our competitors. Does this simply mean Google deems this page more worthy of first page SERPs? Thanks again for your help Moz community!
Link Building | | iescape0 -
Starting SEO For My E-commerce Site?
Hey guys, So I'm starting SEO for my e-commerce furniture store and I'm a little confused. Right now the only links I have are from sponsored posts. How do I get links from other sources? What other sources are there besides sponsored posts? I submitted my site to Dmoz.org and I was also going to submit it to the Yahoo directory. I have contacted a few personal home decor blogs but have not heard back from those people. Could someone steer me in the right direction. Thanks a ton!
Link Building | | The_Kiwi_Man0 -
Simple Question Regarding Keyword Landing Page
Hi guys, I run a small online business in Singapore want to try to DIY SEO. Been doing alot of reading and using the wonderful tools at Seomoz. This might be the first dumb question here. Its very basic but i cant seem to find anything on it (maybe its too simple). Let's say i want to rank 3 keywords - A, B & C. Do i use homepage as landing page for all 3 or do i use 3 separate pages? ( i tend to think the latter is correct). If I use 3 pages and do all necessary optimization and start a link building campaign, do i get backlinks to point back to homepage or the kw targeted page? Eg. an article submission exercise (not the best thing to do i know but i promise ill only submit to good sites). Are these the right things i should do? Keyword: car horns. landing page: carshop.com/car-horns write a 400 word article about car horns and use as content on carshop.com/car-horns write another 400 word article about car horns and post to say carhornarticles.com at the end of article mention a line about my business dealing with car horns and hyperlink 'car horns' pointing back to ??? (carshop.com or carshop.com/carhorns) repeat, writing unique articles each time but changing anchor text to something different each time, maybe 'purchase car horn' etc. Or should links be divided between both carshop.com& carshop.com/carhorns? I swear i used the search function before asking this question. Hope it's not so silly i dont get any help. Thanks guys!
Link Building | | babooni0 -
Pagerank sculpting best practices for e-commerce websites
What is currently the best practice to not let pagerank flow to policy, contact and other less important pages on an e-commerce website? Pages have to be visible on the home page, (currently in the footer) so unfortunately they cannot be moved to a "single" url. How likely is that a PR5 home page can sculpt PR4 first category pages if the # of outgoing links are at a reasonable number and structured well? Currently the home page is PR5, but category pages are only PR3 - and not structured properly...
Link Building | | DancingWebmasters0 -
Paid Directories and On-page Keyword SEO
I have a new website and I am getting ready to submit to a few paid directories to get my links started. I wanted to optimize my domain name/keywords for those directories and also for my on page SEO. My domain contains my keywords. For example "www.horsebuggy.net Questions: #1 Should I target the horsebuggy.net in my on-page SEO or just target horse buggy? #2 When I submit to a paid directory which should I choose for my company name. (I currently have a DBA for each term....for ex.. horse buggy and horsebuggy.net . Thank you, Boo
Link Building | | Boodreaux0 -
Submitting to directories all at once? i.e. within the same week or 2?
I have found a bunch of around maybe 20-30 directories that we seem not to be in, and that seem like they might be worth it from what I am reading… My question is - is it a problem to submit to this number of directories all at once – i.e. within the same week or 2? Or should I think about spreading the submissions around a month or 2? Just worried that Google etc might through a flag with a bunch of submissions all at once… Thanks
Link Building | | inhouseninja0 -
One keyword per page?
I have a health insurance lead gen domain. One of the keywords I want to rank for are "student health insurance". If I have a related keyword like "aetna student health insurance", is it better to include that keyword and backlinks with that anchor text to my "student health insurance" page or do a separate page for that keyword?
Link Building | | yougotmymoney10