Adwords inital offer / plan towards a client
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This must have beeen asked before, but I have been Googleing all day to find a sample offer made by some premium agency.
I am working on my very first Adwords offer and although I certainly have my own ideas what to include, I would love to see an offer that has a great flow and layout.
Could somebody please give me a link where I can find something?
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We have found proposals to be a waste of time. We charge flat rates that are on our website. We have no contracts. We send them a 1-page summary that outlines the monthly fee, a recommended budget, and a blurb about how we work. And that's pretty much it.
Someone is either sold or not sold on the idea of paid search and Adwords. And a proposal from an agency will not change that. A conversation can. Same goes for whether they want to work with you. It boils down to price, and most importantly trust.
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Unless an angry client posted a proposal online, I don't know where you would be able to find proposal flow outside of a typical sales proposal sheet.
Typically the proposals I composed followed this vague outline:
- Key Objective of the proposal
- Restatement of the client's needs
- Case Studies that support these needs
- High Level list of urgent tasks
- Service Costs & Inclusions
- Potential overspend in the account
- About My Company
But this is entirely separate from the SOW. Please consult your lawyer on this contract addendum.
There's significant value in finding friends in the industry who work at this level (hint, hint, hint, hint) because it's hard to get people to talk about their prices and proposal tactics in semi-anonymous forums.
But Good Luck!!!
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Totally agree w/David. Make sure to include a min spend/maintenance amount for each month and charge variable (%) over that to help defray cost on small pcc amounts. If you charge 15% of a $1000 account every month, that may be not worth $150 to you.
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Although I'd rather not upload our actual document that we send to clients, I will tell you what we include. First, we do not charge based upon setting up the campaign, we charge based upon spend. Generally, higher spending accounts wil require more maintenance and time, especially if they have a large keyword range. This helps tie into our existing business model of charging over time, rather than large bulk sums.
Also, we include links to our developer profiles, that have links to their Adwords certifications, etc so potential clients can see that they are qualified.
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