Value of Outbound Links
-
I have read through the information on Link Building and I understand the importance of Inbound Links. Turning it on it head, how useful is it to provide outbound links on my web pages? And, do links from domains with higher domain authority get weighted higher?
I have thousands of pages that I could add new articles to which I think would add value, but I want to know whether it will help for SEO.
-
I'll add to this that generally you're adding keyword rich anchor text to these links. If I was Google, this is something I would look for when determining if a site is relevant. It likely is 1 of the 200+ factors and likely what site you are linking to and how relevant is are other factors.
-
Thank you for the reply. I had tried searching for the topic before posting but did not find anything. The post is a little short of detail but it is helpful.
-
No, i meant other domains linking your site.
About outlinks, try to link domains that are "healthy" and use "nofollow" attribute if you are not sure
-
Reviewing old content is always a good idea as you can trigger positive signals like freshness of content, higher specificity towards searches, and better linking. Too many people think of links as a one way street, trying to gain links to their site without giving much thought to who they should link out too. For example, let's say you have two articles on two site, both are identically the same (forget about duplicate content for a moment) and have the same numbers when it comes to inbound link strength, PA, DA, etc. The article that links out to better resources (high trust sites, specific examples, sites with frequently updated information) is going to rank higher than the article that does not link to any external resources. In other words, Google can understand the content of your page, but also the quality of that content by its two way link associations.
-
HI Troller
Outbound links are important. Eric Enge wrote a post for the Moz Blog here
What it comes down to is the way the interwebs where originally envisioned and how page rank is passed between sites. When you speak about a topic and you link to authoritative sites, this provides your USERS more information on the subject and you are doing them a service. As such the algorithms that assign page rank pick up on your link and pass some juice to your link(ee).
But it isn't just a juice leak, it actually helps your site become associated with more authoritative sites. It is natural for web developers and industries to link to similar sites when those sites provide more information than themselves. The idea is for it to be natural, I wouldn't recommend a strategy that links to authoritive sites on every page or even most pages. Rather consider yourself as a reader when do you appreciate a link to a more authoritative site? That is where your outbound FOLLOW links should be.
Hope this helps,
Don
-
I don't know that outbound links can help you in SEO. Outbound links can definitely hurt you, especially if Google detects that you have too many links or thinks your links are low quality (i.e. link farm).
Links tend to benefit the site you're linking to, provided you're not penalized for the reasons above
-
Thank you for the reply.
Just to be clear, these are links to other sites that I include on my site. Correct?
-
Hello,
the true is that google is against link building strategies, they follow it and penalize your website is they find out that you generated links in an "articial" way.
But it´s a fact that link building still works, very good to be honest
But before you start any link building strategy i would recommend you to read a lot about it, because if you don´t do it properly you are going to be for sure penalized.
Some link building tips i wrote somewhere last week, they may help you
- Anchors: Do not use the exacly keyword you want to rank as anchor, instead use long sentences including your kw.
- Variety: Do not get just "keyword" links, links with url, branch are also important.
- Nofollow: It´s very important to include nofollow links in your link profile.
- **Footer/sidebar: **Avoid links from footer/sidebar, specially if they are nofollow.
- **Variety of domains: **Get your links from different domains.
- Avoid links fromk penalized websites: It´s also very important to analyze the domains your site is going to be linked are healthy enough.Good luck
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Spam links - what would you do?
Hello, A few months back our website was hacked which we noticed quickly and got fixed. However, there still is a lot of dodgy backlinks, linking to the spam pages. They come up in Webmaster Tools, Moz and SEM rush. According to the Moz Spam tool, a few of them have been given 7 flags which Moz suggests gives a 30% chance of being penalised by Google. The website has great rankings (position 1-3 in most targeted keywords) so I am scared of doing something that will harm the rankings, however I also aware that Google may do an update which could take these spam links into account. I have no experience of using the disavow tool but from reading up about it, it should only be used as a last resort. So my question is - what would you do?
Link Building | | N2Digital0 -
When we use 'link:' for who get the link, how come google show us the same domain as a link.
the search result show the domain of its own. what is is? and is it meaningful as a link?
Link Building | | onedaykorea0 -
Value of links within related articles sidebar
Hello, We have recently developed a related articles shortcode which we use on our wordpress sites. It allows editors to pull in links to x 3 related articles within their article which then appear to the side. I wondered if anyone is able to help advise about the link value of the links included within the related articles widget - i.e. will it carry the same link value as links within the copy? All I can see that's different is that the links are in an <aside>tag - is this going to make a significance difference do you think? Thanks for any help, Rachel </aside>
Link Building | | ChrisTalin0 -
Why does my website have 2,000+ links, but only 16 linking root domains?
Why does my website have 2,000+ links, but only 16 linking root domains?
Link Building | | thestudio40 -
What are the new ways of Link Building which will get quality links?
Hi We are doing following kinds of Link Building: 1. Article marketing 2. Directory Submission 3. Guest Blogging 4. Press Release submission 5. Infographics (Viral Marketing) I know blog commenting and links from discussion forums are considered as greyhat / blackhat by google. So I want suggestions on some other ethical(Whitehat SEO) ways of Link Building to get quality Links. Also suggest me some Free article submission sites which give " dofollow-links" Thank You
Link Building | | Virrtuo0 -
SEOs and web developers frequently leave links to their site in the footer of their clients' sites. Does this negatively impact the site with the links?
Does this provide any SEO value to the receiving site? Has anyone experienced problems doing this?
Link Building | | KatMouse2 -
Porn link ...
I just ran https://www.majesticseo.com report for back links and showed me that I have one link at porn site ... not sure if it will be appropriate to post it here. The link was discovered on 03.05.11 and when I visited today link is not there... I dont know who put that link there. Can I get penalty for that from google? Can it be a mistake?
Link Building | | DiamondJewelryEmpire1 -
Link Frequency
I understand that good link building is all about the quality of the link / the anchor text attached to it. But, what about frequency? Should I build until I can't build anymore? or create a plan to submit links to a certain # of sites per week/month?
Link Building | | pricefutures0