Over Optimization and how to fix it
-
Hey Y'all,
I had a question about over-optimization. So if I'm targeting "Social Security Lawyer Allen, TX" on the home page, then "SSDI Lawyer Allen, TX," on another page, could that be hurting my efforts on Google?
Should I remove all of the efforts targeted toward Allen, TX on the other page, or should I maybe target like a different city?
-
There is a new Doorway pages algorithm coming that could potentially catch this kind of optimization out. Unfortunately, until it is released it is difficult to say how severe it will be.
You can read more here:
http://googlewebmastercentral.blogspot.co.uk/2015/03/an-update-on-doorway-pages.html
https://www.besthostnews.com/google-updates-doorway-pages-algorithm-march-2014/
-
Could I try to target a different city for the landing page in question? Do you forsee that causing any issues?
Thanks!
-
There are no issues with targeting two different keywords to two different pages on your site. However in this case it seems to me that they are so closely related even synonymous, that targeting two different pages with what essentially is the same search intent but with a different keyprhase that you might have better luck only optimizing one page. That way any link equity is being directed towards one page rather than split between two. All on-page content would be completely unique rather than closely related to the other page, internal links would all be directed to one landing page etc....
From a user perspective I would think that when using either search they are looking for the same thing which is a Lawyer in Allen Texas who specializes in Social Security Disability. IMO I would optimize one page to meet both searches and then 301 redirect the other page to it.
-
Hi,
No IMO Its absolutely fine you can target different keywords on different pages .That is not called Over Optimization.Please feel free to ask if you have any follow up question.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Many of my pages are showing up as 4xx errors because they require a login/subscription to view. How can I fix this?
Should these pages be redirecting to a login page? Or does there need to be something other than an Access Denied message? I feel like these are bringing the overall site score down.
On-Page Optimization | | CaraMc0 -
Help optimizing website for speed
Hello, My website is www.likechimp.com and is a University project. I need to optimise the website for speed as the bounce rate is fairly quick - I feel this could be due to how long it takes web site to load? Any tips in increasing internet speed. I am willing to higher someone if they feel they can help! Thanks, L
On-Page Optimization | | xlucax0 -
Optimize URL
Hello, My website have been running over five years. I have just reviewed and seen some URLs had not good. It is http://www.vietnamvisacorp.com/faqs/who-need-visa-to-vietnam---1.html, containing characters "---1". Should I remove unnecessary characters "---"?. Thanks for any advice!
On-Page Optimization | | JohnHuynh0 -
Need to hire an SEO consultant to fix my website
Just started using SEOmoz and discovered lots of issues with my site. Need some help. Obviously the person could access my SEOmoz account and make sense of all that is needed. Then either go to my website and fix or tell me what to do. Thanks, Scott
On-Page Optimization | | ecoscott0 -
Word structure on page optimization
My question is this. I have a scrabble dictionary site and I list a ton of words on the page. I removed then as links just in case Google might be thinking i am spamming, but could there be a difference in listing words like this word1, word2, word3, word4, word5 and instead like this word1 word2 word3 word4 word5 could the first way trigger Google that I am spamming?
On-Page Optimization | | cbielich0 -
Home Page Optimization For Wordpress Blog
Hi, I'm developing a wordpress site and currently confused over home page optimization. I'm planning to use excerpts of posts on home page so that users can glance over all recent posts and at same time avoid content duplication. But I'm not sure how to optimize the home page for couple of targeted keywords . How can i make sure that there is enough content, proper H1, title tag etc on home page for target keywords even by using excerpts of different posts on home page with Read more links to complete posts? Should i use some sticky post on home page to take care of all onpage requirements for required keywords or there are some other better ways to do it? Regards, shaz
On-Page Optimization | | shaz_lhr0 -
Does anyone have any experience with using Altruik for optimizing a retail site?
Greetings - can anyone offer an opinion on the services of http://www.Altruik.com/? They claim to be able to effectively optimize the deep pages of online retailers. I welcome any and all feedback! Eric
On-Page Optimization | | Ericc220 -
Optimizing for Date Sensitive Products/Services
We have a product that we currently rank number one for, but would like to capture the date modified variations of the term (such as event 2011 or product 2012). My question is - what would be the best way to optimize for a date senstive product/service? Would it be better to include the date variation of the term on the main page for the product? Or should we create a new page entirely to capture this variation? I lean towards optimizing the existing page because the intent is the same whether a user is searching for product or product 2012. I should mention that the previous year versions of the product are not available. Merci. Chris Thompson
On-Page Optimization | | GroupPublishing0
