Best practice for multilanguage website ( PHP feature based on Browser or Geolocalisation)
-
Hi Moz Experts
I would like to know what does it the best practice for multilanguage website for the default language ?
There are several PHP features to help users to get the right language when they come from SEO and direct; present the default language by browser language, by gelolocalisation, etc. However, which one is the most appropriate for Quebec company that try to get outside Canada ? PRO and CONS.
Thank you in advance.
-
I love it Kate Moriss. it make it simple with the small questions.
-
Thank you. So, I will need to add the hreflang for the first strategy.
For the Webmastertool, I'm not so sure, because we didn't have subdirectories. We have www.mycompany.com and www.mycompany.com/fr. So, actually, I have webmastertool for www.mycompany.com. However, we have a Google plus page, but we didn't have a Content marketing strategy.
that's all we have for the moment in place?
-
I built a tool to help people understand how to best go about international expansion. It's here: katemorris.com/issg
-
Not sure if you could really call it a best practice - but in Belgium (3 different languages) the normal configuration is not to determine the default language automatically but rather to present a first time visitor a "choose language" page and store the choice in a cookie for future visits. This is mainly for direct visits.
People coming in via search engines use queries in one of the languages, so normally Google will direct them to pages in that language. Again, on first time visit, the implicit choice of language is stored in a cookie.
All pages contain a link to switch to the other language(s) - which also changes the choice stored in the cookie.
Disadvantage of this system is that you add an additional layer to the site (choice of language) - advantage is that error margin is zero.
Systems which are based ip, browser language, ...etc are not 100% reliable - which could lead to unwanted results (in Belgium quite a sensitive issue if you server a Dutch page to a French speaking person - idem for French & Dutch speaking).
Hope this helps,
Dirk
-
Hi there
Look into hreflang attributes - if you have the same site with multiple languages, this is a best practice.
You can also look into setting up Webmaster Tool accounts for different sites (if they have different country codes or subdirectories) and geotarget those for the country they are supposed to appear to.
Does this help? Let me know - good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can a cloud based firewall affect my search ranking?
Hi, I recently implemented a firewall on my website to prevent hacking attacks. We were getting a crazy amount of people per day trying to brute force our website. I used the sucuri cloud proxy firewall service which they claim because of the super fast caching actually helps SEO. I was just wondering is this true? Because we're slowly falling further and further down the SERPS and i really don't know why. If not, is there any major google update recently I don't know about? Thanks, Robert
Web Design | | BearPaw880 -
Best SEO-friendly CMS platform?
I have been tasked with rebuilding a small e-commerce website using a CMS, but I'm not sure which one has the most SEO compatibility. One SEO company recommended Squarespace. Another warned me against Squarespace because of its limited SEO features and instead recommended Wordpress with the WooCommerce toolkit. I've also heard Drupal and Joomla mentioned. Are certain CMS platforms more SEO-friendly? If so, what are the best ones that can also handle e-commerce? Thanks!
Web Design | | businessimagesolutions1 -
Best practice for product detail when all products are onepage
HI there,
Web Design | | Hephey
I have a page utilizing isotope with multiple products with small text excerpts and when you click an item i opens a detailed view without requiring a new page load. I've read some of the one page posts but can't get my head around what's best SEO wise when dealing with possible duplicate content. I guess one method could be to have the product list with small excerts of text and all the details hidden in some json and then when the user clicks it, it will open the product and fill with details from inline json. The click action is overring the a tag action e.g. with jquery, so the the a tag has a clean url to a proper subpage with meta, h1 and all that stuff so google can follow it. The jquery thing enables the navigation without a page reload and I can update the document url with pushState.
The subpage, if visited directly, includes the same animation stuff as the master but now has h1, p meta specific to that product but still with same effect, navigation and layout as the master page. Does anybody know if there is a better way to do this with one page sites when wanting to seo optimize detailed contents?0 -
Website Drops Some Traffic after Redesign. What's Happening?
What it is NOT: No Link was broken. I have used Moz, Screaming Frog, Excel, etc - there are not broken links. We have not added spammy links. We kept the same amount of links and content on the homepage - with an exception of 1 or 2. All the pages remained canonical. Our blog uses rel=prev rel=next, and each page is canonicalized to itself. We do not index duplicated content. Our tags are content="noindex,follow" We are using the Genesis Framework (we were not before.) Load time is quicker - we now have a dedicated server. Webmaster tools has not reported any crawl report problems. What we did that should have improved our rankings and traffic: Implemented schema.org Responsive design Our bounce rate is down - Average visit length is up. Any ideas?
Web Design | | Thriveworks-Counseling0 -
Can the website pages have the site name like Title of the page | Sitename.com
Hi, Can the website pages have the site name like Title of the page | Sitename.com I have a site with 50K pages and all pages have | Sitename.com mentioned would that be a good practice or bad? Thanks Martin
Web Design | | mtthompsons0 -
How Important is Title Tag while viewing in browser's tab
Hi SEOmozer,I have a dumb/silly question. Ok, I know Title tags are important for SEO and users and it shows up in the SERP and all that. My question is that, using a weird CMS, I have the title tag implemented and it appear in the SERP the way I want it. However, the problem is that when I hover over the tab on the browser, it doesn't appear the same way it is in the SERP. Does that really matter that it appears differently? I checked the HTMl and this what I got<title>Example Keywordtitle><meta name="layout" content="main"/><meta name="description" content="Keyword 1 | Keyword 2 | Company Name"/>So whats within the "content" is showing in the SERP and what is in "title" tag is showing in the browser tab. Shouldn't they be the same?
Web Design | | TommyTan0 -
Redirect From .aspx to .html if already indexed - Website Redesign
Hi Guys I would like to know if somebody could possibly shed some light on this for me. We are in the process of re-designing our site, but we are keeping all of our content in terms of site structure, internal linking etc. the same. Now we were wondering if it would be a SEO best practice for us to change our pages' extension from .aspx to .html and just put a re-direct from the aspx to the html pages. Or should we keep everything as is, and maybe just revise our on-page seo efforts as well as do some more link-building. I just have to note that we are currently ranking very well for top positions and obviously all these pages are already nicely indexed. And then another question I have is with regards to our mobi site of this same website.Our dev team created it using Responsive Web Design, but they decided to implement techniques that show and hide content based on what device you are viewing it on. So when viewing it on your desktop, it will show content as per normal, but when viewing it on a mobile device it will hide this content and show the content formatted for that specific mobile device. So we are obviously sitting with a case of dup content here.Is this technique acceptable, or is there a workaround/different way of implementing this? Thanks In Advance Dave
Web Design | | DavidZA10 -
What pluggin translator is the newest and the best to install on wordpress. Thank you very much
What pluggin translator is the newest and the best to install on wordpress. Thank you very much
Web Design | | maestrosonrisas0