Complete loss of Organic visits within Google Analytics??

[Webrevolve]

Hey guys,

I have a pressing query that's really puzzled me!

I've just been going through Google Analytics and noticed that there has been a complete drop off of all my organic visitors from May 7. All other traffic mediums are unaffected so there is no issue with the Analytics code recording visits.

I haven't received any penalty and my rankings have actually improved in the last month. This is proper bizarre. Any ideas?

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[Webrevolve]

You think it would be worth setting up a new Analytics code?

[Webrevolve]

Just found this in the landing pages...

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[Webrevolve]

Thanks for the response, Matt.

Any idea how I can correct this then?

[MattAntonino]

I think you're probably looking at something like this then: http://searchengineland.com/60-direct-traffic-actually-seo-195415

"Back in September 2012, when iOS 6 was released and suddenly lots of sites lost organic search traffic but gained an equal amount of direct?"

"Apple fixed it in July 2013, and the shift from Organic to Direct largely corrected itself within about a week."

Attribution isn't working - but if it's a bug in someone else's system, I would expect more widespread alarm. I will look around.

[Webrevolve]

Hmm. You could be onto something. Direct traffic has definitely increased in the last month. Although, it spiked before May 7.

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[MattAntonino]

That's odd. Did direct traffic or referral traffic increase over that same time period? It may be wrongly attributed somehow.

I've never seen anything like that without a drop in other channels at the same time so I'm more curious than helpful this time, sorry. But yeah ... super interested in what caused that!