SEO for E-Commerce Sites
-
Hi Everybody,
I have two e-commerce sites just launched with not much content at the moment just user login pages for the clients to avail the service. The management is not interested to put much content there i think. Maximum what they will be putting only 5 pages of content in total, not more than this. Any practical tips how to optimize such sites especially when there is not much content.
Best
-
Hi Folks,
Thanks for generously responding to my query. Yeh I feel there must be some more information about the sites I am talking about.
Sites are actually web-based applications to be used by our existing clients and will be completely available to search engines for indexing except the applications.
Login areas and the applications onward have different urls not for search engine consumption but for the users only.
Each site has only one product (application) to be sold/used by the clients. Rests of the promotional pages are very few and available to search engines. And I expect management is not interested to add up any more pages, even the one site has not even a single page so for except the application and login area.
Hope this information is enough to help you frame you response to this specific situation.
The sources you suggested I am consulting and in the meantime hoping to listen from you.
Thanks
-
I agree with Christy - it'd be nice to have a bit of background for what's happening.
In the meantime, you can check out the following:
Thin & Duplicate Content: eCommerce SEO
7 Critical SEO Errors of E-commerce Websites
The Ultimate Guide to SEO for E-commerce Websites I would also suggest looking into Google's duplicate content resources as there are tons of great tips for you to look into, including pagination, parameters, and canonical tags.I would make sure that your on-site SEO is unique for each product, as well as your information architecture.
Keep us posted! Thanks so much.
-
Hi Tanveer,
Thanks for reaching out to the community with your question! You've already been asked some important questions, and I have one of my own: What is the purpose of each site? That is, what kinds of products/services are these eCommerce sites selling?
Please fill us in with some details on these sites so we can help. Thanks!
Christy
-
Tanveer, forget it.
Let them know - Google's job is to find relevant, useful content and provide that to the consumer.
One of the best tactics to implement with an E-Commerce is provide 150-200ish of useful content about the product on unique pages for each which will increase the amount of "indexed" pages on the site which will in turn increase the sites value.
You have to get them to also consider producing AT LEAST an article once a week catering to their audience which then ties in their social media which I sure do hope they are at least investing in that as well.
Your pal,
Chenzo
-
Hi Tanveer,
When you say there is login areas, how much of the site will be publicly (and therefore Search Engine) accessible?
If the content level is low, then it will be easy to keep things compliant, and the many guides on here will help with that, heading tags, meta tags image alt tags and all the good stuff etc.
Moz's new cheat sheet is a great starting point: https://moz.com/blog/seo-cheat-sheetIs your client base already established? Or are you looking for these sites to help build it?
If content such as a blog is not available to you from management then a PPC campaign might be more suitable?
Kind Regards
Jimmy
-
Good Morning,
I'm a little confused. So, if I'm understanding this there are a handful of pages, and a user login page. After a client logins in they can make purchases of products? Or are you selling the service of being able to log in?
Regardless, without content there are some basic website strategies for SEO best practice when setting up a site etc, however I personally feel like I need to know more before I can give a sufficient answer.
Kiss Metric wrote a great piece on the 7 Critical Errors of e-commerce, and the number one is not having content, I feel like management may be setting you up for failure.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
From an SEO perspective, which is preferable in the URL for a non-English site: local language or English?
For example, the article is titled ' गर्मी में त्वचा की देखभाल कुछ यूँ करें' (English Meaning: Skin Care Tips for Summer), which one of these three URLs is best for SEO purpose? 1. example.com/ गर्मी-में-त्वचा-की-देखभाल/ (URL in local language, Hindi in this case) 2. example.com/summer-skin-care-tips/ (URL uses English words with English translation) 3. example.com/garmi-mein-twacha-ki-dekhbhaal/ (Hindi words, but written in Roman English) A response will be much appreciated, Amit
On-Page Optimization | | DusBus0 -
Duplicate content on events site
I have an event website and for every day the event occurs the event has a page. For example: The Oktoberfest in Germany the event takes 16 days. My site would have 16 (almost)identical pages about the Oktoberfest(same text, adres, photos, contact info). The only difference between the pages is the date mentioned on the page. I use rich snippets. How does google treat my pages and what is the best practice.
On-Page Optimization | | dragonflo0 -
Help! A site has copied my blog!
My site tanked on July 21 and I have been working so hard to bring it back up but nothing is working. Today I looked at "Links to Your Site" on Google Webmasters and I see a copy of my site on another URL. mysite.eemovies.org/mycategory/mypost The domain name is eemovies.org and then all my stuff is wrapped around it and all my content is there! How do I stop this?!
On-Page Optimization | | 2bloggers0 -
A good SEO praxis?
Hi all, having a worpress site with 10 DIFFERENT pages (each with its own different content) and consequently 10 DIFFERENT keywords to optimize......Can somehow Google penalize me for having such a number of different keyowrds? I guess sometimes there no way to avoid it. It depends on the content of each page. You'll need a keyword to optimize them (if you consider they are relevant enough). Thanks.
On-Page Optimization | | juanmiguelcr0 -
E-commerce site product descriptions and duplicate content
Hi everyone. I'm developing an e-commerce site using Prestashop and concerned about the issue of duplicate content among product descriptions. My main concerns are: If there are 500 or more products and those product descriptions are obtained from a manufacturer or supplier's website hence running into external duplicate content issues. Internal duplicate content is also an issue, if there are multiple similar products and each product has the same description across several pages. What would be the best approach to eliminate the possibility of incurring a duplicate content penalty due to similar product descriptions? I've already considered the suggestion of noindex-ing the complete range of products to help protect from duplicate content penalties and having unique articles written in the site blog discussing products instead linking to certain products on the site. Another consideration I had was noindex-ing all product pages except pages for featured products in the store and rewriting descriptions for a set amount of those featured products regularly (this will still have the problem of internal duplicate content across pages if similar product descriptions are rewritten). The product range is intended to be very large so I'm really seeking an alternative solution from the insane task of rewriting many product descriptions. Any suggestions to make SEO work efficient are very much welcome and appreciated. Thank you!
On-Page Optimization | | valuepets0 -
Competitor Out Ranks My Site
Hi This is my first question on SEOMoz and I am confused how a competitor can out rank me for a local search term SEO Tamworth. I have a higher Page Authority, Domain Authority, Number of links etc.. Would this be down to the quality of the links to my site or could it be down to the structure. I score an A for SEO on the on page analysis. Regards James
On-Page Optimization | | Cocoonfxmedia0 -
Wordpress SEo Plug In
Hi, I am researching SEO plug ins for Wordpress - WordpressSEO by Yoast and All-In-One SEO Pack - and I have a question about implementation: In general, what is the impact these plug ins have on blogs with a large archives? Will they make any changes to old posts that may break incoming links or require me to go back and make edits to each of the old posts? Also, the main thing I want to do is allow for custom total tags. Is there another way to get this functionality? Or should I stick with a plug in because of all the other SEO benefits? Thanks
On-Page Optimization | | AmyLB0 -
Domain registered location - SEO
Hi, I just read if you are targeting a location specific term, it can help SEO if the registered address of the domain is in the same location as the location term your going after. erm, Really?
On-Page Optimization | | activitysuper0