Grade F page on Moz positions No 1 on Google Keywords not contained
-
Hi
I am trying to understand why a page list in position 1 on Google despite the fact it does not include the search terms anywhere in the page source. One of our sites has been in that position for years has great content and links for the key word terms so how can the other page overtake it and all of the other keywords without so much as a sniff of the keyword in the URL, Meta, content or images. It grades F on Moz!
How can I discover the technique that has been used. This really is black art stuff or do Google accept payment from major corporations to list their pages irrespective of content?
-
Thank you Patrick
that was a great and very thorough response. I have worked through the page improving links and key word popularity this has caused three of our pegs to move overnight to take P1,2 & 3.
the major corporation we are battling do not have the key word we are promoting in their page. It is a registered trademark so we assume they are promoting off page and feeding links. How can we search for links to their page to understand what they are upto? Any ideas welcome.
Thanks
peter
-
Hi there
I would check out Rand's Whiteboard Friday called How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names. There is some great information in there.
You could also dive into your backlinks to see if you have a healthy backlink profile from relevant sources and also take a look at your content to see if you are providing what users want in their searches.
Have you ran your keywords through the Keyword Difficulty tool to see how you square up with different domain and page authorities for those ranking? This is a good time to an unbiased look at your site and see how you square up in your industry.
Hope this all helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Combining products - edit existing product page or 301 redirect to new page?
We want to combine existing products - e.g. 'hand lotion' and 'body lotion' will become 'hand & body lotion'. As such, we'll need to combine the two product pages into one. What would be the best route to take in terms of SEO to do this? My initial reaction is to create a new product page and then 301 or 302 redirect the old products to the new product page depending on if the change is permanent or temporary. Would you agree? Or am I missing something?
On-Page Optimization | | SwankyApple1 -
Question about creating content pages for keywords
Good morning, We are trying to rank our India based company which provides the following services
On-Page Optimization | | harshal.khatavkar
Engineering Design Services
Architectural Design Services
MEP Design Services Our target audiences are in the US and UK. Offcource, we are targetting above services keywords on most of our main pages and created dedicated services pages too. But lately, we found out that we are ranking well for keywords like Outsourcing Engineering Design Services, Outsourcing Architectural Design Services, etc... which are actually very very good keywords in terms of closing the leads/inquiries as people are actually looking out for outsourcing but the search count for those keywords is low. (though we closed 2 inquiries from those keywords). These pages we created in past just to increase the content of the website. I really want to give it a try to target those keywords by creating more pages, blog posts, backlinks, etc... My question is if we create more and more pages around those keywords then will it affect the rankings of the pages which are already ranking for those keywords or will the new pages compete against those pages or the new pages will help to boost current pages? We can write good content and blog posts on the outsourcing topic but not sure if we should create new pages or increase the length of the existing pages. Can you guys please help with some directions on this as I really don't want to take the wrong route. Look forward! Regards0 -
Should I optimize my home-page or a sub-page for my most important keyword
Quick question: When choosing the most important keyword set that I would like to rank for, would I be better off optimizing my homepage, or a sub page for this keyword. My thinking goes as follows: The homepage (IE www.mysite.com) naturally has more backlinks and thus a better Google Page Rank. However, there are certain things I could do to a subpage (IE www.mysite.com/green-widgets-los-angeles ) that I wouldn't want to do to the homepage, which might be more "optimal" overall. Option C, I suppose, would be to optimize both the homepage, and a single sub-page, which is seeming like a pretty good solution, but I have been told that having multiple pages optimized for the same keywords might "confuse" search engines. Would love any insight on this!
On-Page Optimization | | Jacob_A2 -
Keyword density or No. of Time keyword used
Now, I know that there is no set figure to be used here, whichever metric you are using and it will depend on the article and what is natural. However, lets suppose for a minute that we are taking a keyword in isolation, and I have a 2000 word article using the keyword 17 times and rank no. 3 in Google SERPS. The no. 1 slot uses the keyword 8 times but only has a 800 word article and only a B grade on the onpage ranker. Of course, there are off page factors as well, but just wondering what your thoughts are on whether you look at density or total keyword usage. It is easy to just write without think about keyword density or usage, but occasionally you end up using the keyword about 50 times, and it is then I have to actually think about it. Other articles I barely use the keyword because the article just writes itself and it works out fine, but these are generally shorter. With longer articles on my best converting pages, I can't help but think about it more and it ends up a little hit and miss.
On-Page Optimization | | TheWebMastercom1 -
Moz showing 384 description duplicates on my ecommerce store.... when I download CSV, most pages are coming from my WordPress Blog, why?
Hi, I am trying to investigate why I am getting 384 description duplicates on my ecommerce store (www.doggie-diva.com)? When I download the CSV file from MOZ, the majority of the pages they refer to are pages from my Word Press blog, which is hosted on a different server (blog.doggie-diva.com). I do have a link from my website to my Word Press blog and vice versa. Can you please explain to me why this is happening when I don't have duplicate content? Example of a page flagged from www.doggie-diva.com with duplicate content (http://blog.doggie-diva.com/tag/dog-gymnastics. Thanks, Rachel <colgroup><col width="549"></colgroup>
On-Page Optimization | | doggiedivalicious
| |0 -
On page "F" and I changed my tags long ago to match everything and still F?
My on-page analysis shows that my title tags are not supporting my keyword..........but they are! My title tag has my EXACT keyword phrase. What gives? Keyword is "San Diego Party Bus" Title is "San Diego Party Bus | xoxoxox | xoxoxoxo" F grade! ????????
On-Page Optimization | | DrewSpinoso0 -
Should H1s be used in the logo? If they are and it is dynamic on each page to relate to the page content, is this detrimental to the site rather than having it in the page content?
On some sites, the H1 is contained within the logo and remains consistent throughout the site (i.e. the company name is in the of the logo). If the h1 in a logo is dynamic for each page (i.e. on the homepage it is company name - homepage) is this better or worse to have it changed out on the logo rather than having it in the page content?
On-Page Optimization | | CabbageTree0 -
What are the benefits of targeting one keyword phrase per page vs. multiple keywords per page
What are the benefits of optimizing a page for one keyword phrase versus a group of similar keywords, like this one that Rand posted on another blog entry http://bit.ly/7LzTxY: Ted Baker Ted Baker London Ted Baker Clothing Ted Baker Mens Ted Baker Mens Clothing Ted Baker Mens Collection
On-Page Optimization | | EricVallee340