Mismatch between analytics and webmaster tools
-
Hi,
I've noticed that the Queries report in analytics gives a completely different answer (for impressions, clicks, CTR, Avg. position) to webmaster tools. What gives?
Which would you use?
Thanks,
Amelia
-
Oh absolutely. I never take any data as being 100% accurate. I was just surprised by the huge difference in both places - I thought they would be the same and I wonder why Google doesn't just pull webmaster tools data into analytics (which is what I assumed they were doing)...
Curiouser, and curiouser!
-
I find it odd that Google use two different methods for generating these figures, particularly when you consider how large their data set is and how many customers they serve. It is always worth taking any metric data with a pinch of salt as it can clearly be skewed. I think that many see Google's data as absolute but this discrepancy clearly demonstrates that it isn't.
-
Thanks for answering
-
I would also try StatCounter - it's Free and always provides slightly different data compared to Analytics.
-
Hi there!
There are some differences in how both tools handle the different metrics. I think this article will help you understanding some of the differences.
Hope this helps,
Sander
-
I'd use clicky. I find it superior to GA.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics - Events impacting session data
Hi Mozzers, Has anybody ever experienced event tracking significantly impacting session data? Here's a summary of what I'm finding: When I measure sessions to a particular hostname (a subdomain) in my Google Analytics report, sessions dropped by over 100% when I removed some event tracking on that subdomain (an event was triggered when a user clicked on a particular button). When I reinstate that event tracking, sessions go back up to around where they used to be. Can anybody understand why this might be happening? Thanks!
Reporting & Analytics | | A_Q0 -
Google Analytics global page empty
Hello, I don't know what happened with my Google Analytics initial page. For around a week I have there all my websites, but they show no results on global page. If I enter on any property I can see everything as normal, just not on the initial page. Screenshot: http://imgur.com/JKFVIh4 For sure I changed anything that I shouldn't. Perhaps you know what's wrong? Thank you in advance.
Reporting & Analytics | | prozis0 -
Funnel Problem in Google Analytics - Please help
Hello, I did set up a several funnel steps in my analytics account to get the funnel visualization report. But it's look fishy, something's clearly wrong that it shows only 10 visitors at the first step but actually more than 5k visitors has visited first goal page and followed through the another all steps. Everyday we are receiving 5k to 10k goal conversions but it not showing in the entire funnel steps through first step to last step. Please see the attached screenshot URL for funnel setup (Admin) and funnel visualization report comparing last two months traffic. Total goal conversions received 3,605 in last two months but in funnel chart (report) it showing only 2% conversions in last step. Anybody can tell me what is the problem with that or analytics not tracking properly?si65Y
Reporting & Analytics | | flightcentre200 -
Bing Webmaster Tools data discrepency on traffic
Hi, For a given time period in Bing Webmaster Tools it says that combined clicks from Bing and Yahoo organic search are about 4,700 total, for the same time period in Google Analytics, combining sessions for Bing and Yahoo Organic comes out to about 8,900 total. Has anyone else experienced this discrepancy? Is this common? How can I get 8900 visits from 4700 clicks?
Reporting & Analytics | | IrvCo_Interactive0 -
Linking My Google analytics with visual.ly
Hello, I have a quick question: Is it secure and safe to link my Google Analytics account with Visual.ly here's the link: https://create.visual.ly/graphic/google-analytics I want to create easy-to-understand report from Google Analytics and if you have any experience with this service can you share it with me please. Thanks.
Reporting & Analytics | | JonsonSwartz0 -
Google Analytics Goal Tracking Not Working
I am trying to install goal tracking for a client to measure leads from SEO, and I'm running into problems with the Google Analytics goal tracking not working. The only thing that I can think of that is preventing goal tracking from working is that the URL confirming page request URI looks like "contact/#contact-form-4475" and perhaps the hashtag is causing problems. I wanted to ask the community if any of you have run into basic conversion tracking problems like this, where you need to track form fills on a website via a confirmation URL/destination URL goal, and what you did to solve it? I appreciate any input on how to get data on conversions either by fixing the goal in GA or using a different tracking tool. Thanks!
Reporting & Analytics | | williammarlow0 -
How to link Analytics to Webmaster Tools at the profile level?
What do you do when you have a few profiles under one property in analytics (for subdomains etc) but you want to link each one of them to webmaster tools? Far as I know, you can only link them at the property level. Thanks! -Dan
Reporting & Analytics | | evolvingSEO0 -
Google Analytics/ Contact 7 Plugin
I have a site that uses the contact 7 plugin for its contact form sitewide in a sidebar and on a contact us page. I've set up a goal in analytics and tracked using the "on_sent_ok" hook but the number of goals GA is creating is far outweighing the number of times the form is actually completed. I figured my initial mistake was to use the contact-us page as the page tracker variable for the goal but wondered if it was counting all form completions AND anyone who went to the contact page. So I amended it to a contact-us/thank-you page that no site visitor could navigate to, and since I have no goals completed, even though we're getting enquiries through the form. Am I being dumb here and missing something quite simple?
Reporting & Analytics | | PerchDigital0