Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

Question about remarketing

Local Listings

586

corn2015 last edited by

HI,
Can you please tell me what is remarketing and how effective is it for a local brick and mortar busienss that has a site?
1 Reply Last reply
Reply Quote 0
Andy.Drinkwater last edited by

Hi Cornelius,

Are you referring to remarketing with regards Google Adwords? If so, this is what it is and where you can read more:

Remarketing lets you show ads to people who have visited your website or used your mobile app before. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads as they browse the web, as they use mobile apps, or as they search on Google.
https://support.google.com/adwords/answer/2453998?hl=en-GB

I would also suggest having a read here:

http://www.google.co.uk/ads/innovations/remarketing.html

If this isn't what you thought it was, or not what it refers to, please let me know.

-Andy
1 Reply Last reply
Reply Quote 1

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

Multiple Local Domains and Location Pages Question

Hello Everyone, So we have a priority site (domain.com) but also a geo-specific site for another location we have (domainNYC.com). Assuming both have completely unique content, different contact information and it’s justifiable to have a second domain (i.e. resources, brand/link equity…etc.) would it be recommend to also use the sub-folder approach on our primary (meaning domain.com/nyc)? And then potentially linking to domainNYC.com (just the once, not overdoing it)? Or just play it safe and keep them separate. Our concern is doing both sub-folder and separate domain might cannibalize on local searches resulting in us essentially competing with ourselves for those terms. The benefit would be leveraging the priority domain and driving visitors there. We could always ‘noindex, follow' the sub-folder page so users have access to the address on the primary domain too but wanted to see if anyone had any thoughts or suggestions as well as how it could pertain to linking (scarcely). We have found a lot of information on choosing one over the other but not as much for whether both is recommended so any extra insight would be very appreciated. Looking forward to hearing from all of you! Thank you in advance for the help! Best,
Local Listings | | Ben-R

0
Google My Business Question

I work for a large organization with a number of locations. There is a Google My Business listing for us, under our umbrella name, that lists an old address (building we no longer occupy) and says that we are "permanently closed". I believe this is an unverified listing because there is an "own this listing?" link in it. In order to take control of the listing, Google gives us three options: call, text or snail mail. The number is an automated line so calling and texting aren't going to work and snail mail wouldn't work b/c we're no longer in the building. Anyone know how we can take control of this listing so that it doesn't look like we're "permanently closed?"
Local Listings | | yaelslater

0
NAP Questions

Hello Moz Community, I recently found out that one of my client's actual business name on paper has spacing and does not have that many capitalized words (ex. BlahBlahCity is the current NAP, however on paper it's actually Blahblah City). After readying the guidelines for representing your business on Google I started to worry that this may be holding us back from ranking in the local 3 pack. Here's the blurb from the guideline: Fully capitalized words (with the exception of acronyms) or unnecessary spaces. Not acceptable: "SUBWAY" Acceptable: "Subway", "KFC", "IHOP", "JCPenney" Is this a big issue or can I leave it as is? Another issue that I believe is holding us back was the google my business name he has for his multiple locations. His 2 locations have the city next to the business name. example: BlahBlahCity City#1 BlahBlahCity City#2 I know here I do need to remove the city from the business name, however when it comes to citations can google tell that it is 2 different locations and not think it's duplicate?
Local Listings | | keywordwizzard

0
Yext Power Listings and SEO Question...

Hi, I was wondering if anyone that has used Yext's Power Listings has experienced any negative (or positive) organic SEO results. As you know if you've used Yext, it creates a ton of links from directories. I think they're mainly no-follow links, but wanted to check if anyone has had experience (either good, bad, or neutral) regarding impact on organic results. Thanks.
Local Listings | | mrodriguez1440

0
Local search results question

Hello, I wonder if anyone can help. I have a client who is based outside the main city that he is wanting to rank in. The address on his website is his own home which is about 20 miles from the city. However, he services the city and the surrounding area. His ranking for the very competitive keyword is on page 2 and won't budge. We have made his Google+ page show the servicing area to include the city. We add new content regularly. The onsite SEO is strong and the city name is in the Title and H1 tags. We have lots of local consistent citations for him. This usually results in movement in the SERPS in my experience. But after 3 months this keyword is stuck whilst his other less competitive keywords are moving up. He is ranking 1st for the local area to his home address for the competitive keyword. So my question is - is this purely a result of his local address. Does Google rate him less local than his competitors who have addresses in the city even after we do a lot of citation building etc for him? Will it be possible to rank him for the city? I know 3 months isn't long but still would expect to see some difference. Anyone got any thoughts?
Local Listings | | AL123al

0
Local SEO Brand Name Question

I have a franchisee client where the standard practice is to list their brand name as (ex: "[Brand] of San Diego, CA") on their website. I don't think that's the legal business name of the company, just how corporate chooses to organize the franchisees. The client often uses this name in the offline world so it seems to fall within Google's guidelines for creating a listing on Google My Business. https://support.google.com/business/answer/3038177?hl=en&ref_topic=4540086 I've heard conflicting answers from Google Places reps on whether to use brand + location or just brand. I've also seen articles that state if your business name is greater than 40 characters it can often be shortened if directories choose to pull your business data from a different source and that would make the listing name inconsistent. I'd like the added benefit of keeping the location in but I know large franchises like Subway don't bother adding location though. Anyone have any experience with this?
Local Listings | | GSO

0
Show Address or Not, this is the question

Our physical address is not manned because we primarily go to the customer site either electronically or in person. So technically, we are not supposed to check the box in Google+ " I also serve customers at my business address." Having the box unchecked hides the address on the Google+ page leaving just City and State. Now that we have submitted our location in Moz Local, we see this causes an inconsistent listing issue. The address shows in other listings but not in Google+. On one hand, we do not want people showing up to our location expecting to find us there when we are not. On the other hand, we want our listings to be consistent so that customers can see that we are local and can deliver our services in person when necessary. So what should we do about this? p8A6ZW5 ReWtbOa
Local Listings | | BoundlessData

0
Local Listing Question for Vet Office

We have done the off-page directory listings work for a veterinary office (submitting to the main data-aggregators, as well as sites such as CitySearch/Manta/Yelp) & now want to supplement those with submissions for each individual doctor. There are 8 doctors at their practice. The plan was to submit them to only 3 sites - the main data-aggregators of LocalEze, ExpressUpdateUSA & Factual. They only have one phone number (their main number) to use for listings. So can we submit the doctors all with the same number? Or is that a total waste of time b/c listings will end up being duplicated/merged down the road? What do you recommend that we do?
Local Listings | | JohnWeb12

0