Conversion Tracking Setup; Is there a decent guide?
-
Ok, I'm looking into how to set up conversion tracking for our website, and frankly, I'm totally confused. In looking at Google documentation, I'm not sure if I need to use Tag manager, throw some code into the site with jQuery, or sacrifice a goat.
I'd like to implement a variety of tracking goals / events / things on several websites, so I'm really looking for a comprehensive guide. I couldn't find any in depth stuff on google. Help?
-
Hi,
As you have mentioned that you would like to implement a variety of tracking goals/events so Google tag manger would be best for you.
As far as implementation is concern there is an exclusive youtube channel for this that will help you to implement various tracking goals.
Please check this @ https://www.youtube.com/channel/UClgihdkPzNDtuoQy4xDw5mA/feed
Hope this helps.
Thanks
-
There are a few guides out there but Kissmetrics has a video on setting up goals in Analytics. This can be easier to follow along with.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Tracking using Custom URLs - is this viable?
Hi Moz community! I’ll try to make this question as easy to understand as possible, but please excuse me if it isn’t clear. Just joined a new team a few months ago and found out that on some of our most popular pages we use “custom URLs” to track page metrics within Google Analytics. NOTE: I say “custom URLs” because that is the best way for me to describe them. As an example: This page exists to our users: http://usnews.rankingsandreviews.com/cars-trucks/Ram_HD/2012/photos-interior/ But this is the URL we have coded on the page: cars-trucks/used-cars/reviews/2012-Ram-HD/photos-interior/ (within the custom variance script labeled as “var l_tracker=” ) It is this custom URL that we use within GA to look up metrics about this page. This is just one example of many across our site setup to do the same thing Here is a second example: Available page to user: http://usnews.rankingsandreviews.com/cars-trucks/Cadillac_ATS/2015/ Custom “var l_tracker=” /cars-trucks/2015-Cadillac-ATS/overview/ NOTE: There is a small amount of fear that the above method was implemented years ago as a work-around to a poorly structured URL architecture. Not validated, but that is a question that arose. Main Questions: Is the above implementation a normal and often used method to track pages in GA? (coming from an Omniture company before – this would not be how we handled page level tracking) Team members at my current company are divided on this method. Some believe this is not a proper implementation and are concerned that trying to hide these from Google will raise red flags (i.e. fake URLs in general = bad) I cannot find any reference to this method anywhere on the InterWebs - If method is not normal: Any recommendations on a solution to address this? Potential Problems? GA is currently cataloguing these tracking URLs in the Crawl Error report. Any concerns about this? The team wants to hide the URLs in the Robots.txt file, but some team members are concerned this may raise a red flag with Google and hurt us more than help us. Thank you in advance for any insight and/or advice. Chris
Reporting & Analytics | | usnseomoz0 -
Would updating Meta Titles affect Google analytics tracking?
Hi All, I need a little bit of help. We need to optimize our blog's articles Meta titles for SEO which all exceed 100 characters. I was told that if we change the titles, google analytics would split the tracking pages and count the data as 2 pages (old title and new title). Has any of you have this experience before and if so, is there a way to avoid google analytics counting this as two pages? Thanks in advance! Viviana http://analyteguru.com/ http://analyteguru.com/ http://analyteguru.com/
Reporting & Analytics | | mchoi0 -
Difference between Enhance Ecommerce & Event Tracking ?
Hello guys, Difference between Enhance Ecommerce & Event Tracking ? If i implement Enhance Ecommerce then no need to configure event tracking? Thanks!
Reporting & Analytics | | bkmitesh1 -
No paid conversions shown in GA Multi Channel Funnel
For some reason paid conversions are not showing in the Multi Channel Funnel and nothing shows under the adwords tab. What would be the reason?
Reporting & Analytics | | jbk3650 -
Cross Domain Tracking
I want to track across domains, but also track as a virtual pageview anytime someone clicks on the link to another domain. So currently I have, for example: Checkout Now! As per Google's instructions, I need to have the link set to: Checkout Now! But this will obviously get rid of my virtual pageview. Is there a way I can do both?
Reporting & Analytics | | TeachersMutualBank0 -
Goal tracking in Google Analytics
Hi folks I read from various sources that if you setup goals in Google Analytics each of these goals can only be fulfilled once per visit. Also some sources suggesting that only one goal from each goal group can be fulfilled per visit. On our site we have a goal for external links since this provides value to partners. Some users do open an external link in a new tab, then come back to the main site. Any further goal completions would then not get tracked. Since we apply a result based payment model for our work this means we are literally loosing money. Anyone has official info from Google on this? Can it be configured? How long is a visit? Thanks a million and have a great day. Fredrik
Reporting & Analytics | | Resultify0 -
Call Tracking Services - Canada
Does anyone have any recommendations for call tracking services that service Canada? If so, have you used them personally? Was set up difficult?
Reporting & Analytics | | Stevej240 -
Tracking Email campaign
I generated the following URL to track visits from newsletter. http://www.example.com/ ?utm_source=newsletter1&utm_medium=email&utm_campaign=newletter2109 Do i have to use this link in our email ? My question is it looks ugly. How do i shorten this ? Using bit.ly ? But isn't it true that URL shortening services such as bitly, as some can increase the likelihood of email being marked as spam
Reporting & Analytics | | seoug_20051