Old domain vs. New keyword domain - Thoughts?
-
Okay. I'd like to get opinions as to what everyone thinks about domains lately. Here is any example:
The current domain is general in nature, in fact, it's a persons name because they are a real estate agent. So the domain is something like JohnDoe.com. Current stats:
- Has approx. 130 linking domains pointing to it.
- Has over 300 incoming links from these linking domains.
- The link profile is clean and not spammy (not to say there are not a few that might be here and there)
- Was bough in 1994
The new domain would have very little value except it would be keyword rich such as PortlandHomesForSale.com (just an example).
What are your thoughts.
Thank you.
-
I might buy or register the domain if it is one that I would like to use.
However, if the agent's current site has really good rankings and is accomplishing goals then I would be very hesitant about changing.
The agent's name as a domain can be a powerful brand. If he uses a different domain for his business it splits his brand.
I really like keyword domains but they are not silver bullets. For your example the loss of effectiveness causesd by redirecting all of the links from an established domain could be a greater loss than the gain offered by the EMD. That means your rankings could DROP!
Also, EMDs usually provide ranking advantage for exact match queries - and little if any advantage for every other query.
Switching makes the most sense for poorly established domains.... much much less sense as the domain is more established.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best tool to find Related keywords with a Keyword provided.
Hi, Best tool to find Related keywords with a Keyword provided. Basically i want to give a keyword and find all related keywords we can use to write articles. Also any way we can find what keyword a page is getting traffic based on? Thanks
Technical SEO | | skandlikp90 -
Updating product pages with new images - should I redirect old images ?
Hello,
Technical SEO | | ninjahippo
We have approx 900 products on our website. Over the coming months we will be replacing the product images. At the moment they have file names like 'green_widget_54eb3a78620be.jpg'
the random jumble at the end of the filename was apparently to keep file names unique. We have removed the jumble part and will have file names like:
'black_widget_with_stripe_001.jpg' The CMS removes the old main image when a new main image is uploaded. But we could change this to leave the old image, but not use it. My question is should we: redirect the old file name to the new file name? upload the new image, and leave the old image in place Or do we just ignore.0 -
Domain change recommendations
We recently migrated one of our websites to a new domain. Obviously we were expecting a decrease in traffic initially, but it has actually gone down by 70% week-over-week since we made the switch. We set up a 301 redirect from the old domain to the new domain, changed all internal links to the new domain and changed all inbound links that we owned to the new domain. Our research suggested the best way to approach a domain change was by keeping it simple and not making too many changes at once. So my questions are: 1. Are these the kinds of results we should expect initially after a domain change? And if not, 2. What are the steps we should take from here? Thanks!
Technical SEO | | gouldtr0 -
Different domains vs subdomains for 6 e-shops
We have to choose to stay working with different domain or move all 6 domains to new domain. Right now we have 6 different brand e-shops with 6 domains that have Domain Authority 30-40. So for example:
Technical SEO | | TauriUrb
e-shop1.com
e-shop2.com
.. And we are thinkig about making brand new domain and move all these domains content and link juice into one domain with 301 redirect. So we would have one e-shop solution with 6 subdomains like: e-shop1.newdomain.com
e-shop2.newdomain.com
... Like gap.com does with their brands or http://www.andotherbrands.com. That each brand has subdomains but they use same e-shop solution. With same domains or new subdomains strategy, we will improve internal linking structure between all these e-shops. We have also considerd that with new domain we don't have good organic search results within few first months. So we try to see the bigger picture and consider SEO future. SO QUESTION IS:
Lets leave brand marketing out, then what would you suggest to do? To stay with 6 different DA 30-40 domains or build one stong domain with 6 different brand subpages? We cant use subcategories. All subpages products will be clothes. Latetly there as beed many news and articles that subdomains are part of main domain and vice versa we are looking suggestions from this board. As we right now think that as we have weak domains righ now it would be better idea to start building one strong domain.0 -
Should this site start again on a new domain
Hi We have not done SEO on this site they have used another company who looks like they outsourced and the links have been built by a third party all blog networks and this company have said they cannot get the links removed. Google flagged artificial links on this web site in February and in April it lost over 10000 visitors in a month and its just free falled ever since. The categories have been recreated and no redirects created due to the amount of backlinks from the blog sites to the original category pages but the site is not recovering its down to 1500 visitors a month and used to get 14000 a month. So should my customer ditch the domain and move this site to fresh domain? http://www.kids-beds-online.com Any answers would really be appreciated. thanks Tracy
Technical SEO | | dashesndots0 -
Domains
My questions is what to do with old domains we own from a past business. Is it advantages to direct them to the new domain/company or is that going to cause a problem for the new company. They are not in the same industry.
Technical SEO | | KeylimeSocial0 -
Delete old site but redirect domain to a new domain and site
I just have a quick query and I have a feeling about what the answer is so just wanted to see what you guys thought... Basically I am working on a client site. This client has a few other websites that are divisions of their company. However these divisions/websites are no longer used. They are wanting to delete the websites but redirect the domains to their name main website. They believe this will pass on SEO benefits as these old division sites are old and have a good PR and history. I'm unsure for DEFINITE, which way is correct?
Technical SEO | | Weerdboil0