Measuring ROI pre-campaign
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I have a potential client who wants to know what ROI would be on a SEO campaign as opposed to Adwords. Their budget for Adwords is $20.00 per day. So I want to get this down to around $10.00-$15.00
I've had a look through their market in adwords and there seems to enough low/medium results which aren't being targeted by others in the niche for organic search.
Obviously I can't guarantee people will click on their links when we get to first page but wondering if there is any sort of standard to make it tangible in the first instance? Any help appreciated.
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It is always tricky
You question is quite dangerous to SEO world as it is something that is varies from case to case. As far we don't know the product, targeted market (luxury, high street?), analytic data (conversions,sales funnels?) and can't compare it - there is no clear answer to your question.Conversion rate in organic search usually depends on the social activity, referral/quality traffic that converts, brand awareness and reputation of the brand. So, it is constantly varies even in seasons!
As far we don't know your situation we can't share our experience with you. And even if we would know - there is newer precise guarantee on anything as Google changing rankings/algo constantly and even if you can predict something you will be lucky if that will actually take place.
Instead to be magician and predict something I would investigate analytic account closely, pull data out of organic search from previous months, compare it and then show the owner this data and tell him possibility to increase the conversions via keyword visibility boost.
Hope this helps,
regards,
Jungles
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