Specific Industry Website Conversion Rates: Lighting
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Hi All,
There's loads of info around on general retail conversion rates, but does anyone have any experience with online lighting shops and typical conversion rates? This is a highly price driven shopper, and from my experience so far they bounce around looking for the best price... We've recently taken ownership of this new site, and I'm not sure I can relate general metrics to this site... although there is lots of work to do on here!
Cheers in advance.
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Hi Umar, thanks for the reply. By 'general metrics' I was referring to the retail conversion rate of 3-6%. Cheers,
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Hi,
Yes, I have worked with the client that in the lighting business. Could you please elaborate what do you mean by general metrics here? As far as I know, the general metrics of conversions always remain the same for every site/industry but the ways of achieving targeted results are different.
Thanks,
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