What's the latest on Title Tags?
-
What is the latest on what Google is looking for?
Keyword one, Keyword two?
Sentences with the Keyword in them?
-
CTR is a ranking factor in Adwords, but I haven't heard of it being a factor in SEO. I do see they somewhat track that in webmaster tools.
-
Hi Dave,
Just to be on the safe side, i'd advise optimizing each title tag for one keyword. Seen a lot of sites get hit with the overoptimizaiton penalty. You may think that having the keyword twice in the title tag might not do much harm, however when you start couting the # of instances the keyword is used on the page ( in the content, anchor text, image tags etc), it all adds up.
-
Based on what I've seen on Google's guidelines & other research, I think the best strategy is to write them like you would write headline for an Ad. Obviously you get more characters than AdWords, but the principle is the same. Your goal is always to get someone to click. So a headline like "SEO Tools, SEO toolset, Internet Marketing tools" might get a few clicks just by virtue of it's ranking but a title tag like "SEO Tools that make your job easier" would probably receive a higher CTR which is a ranking factor in Google.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Titles tags: Smart to split brand name composed of multiple keywords?
Hello, We've been following the best practices outlined in this Moz article for title tags for a long time, however I have a question about the spelling of the brand name when the brand name is composed of keywords. For example, let's say your company is called FitnessGearUSA and your website url is www.FitnessGearUSA.com. How would you spell the brand name in the title tag? In a single word 'FitnessGearUSA' or in 3 words 'Fitness Gear USA'. We've been using the first approach for a long time, but I am starting to think that the second approach would be better, especially when the customer might include a single keyword that's part of the brane name in his search For example, a product page title tag would then look like this:
Technical SEO | | yacpro13
Model ABC Weight Lifting Bar | Fitness Gear USA I am inclined to think that this page would rank better for a search like:
"Model ABC Lifting Bar USA" Thoughts?0 -
Best practices when merging 2 domains with different themes and CMS's?
I have a client with 2 sites - one for an external audience and one for their ~2,000-3,000 employees. The external site (call it acme.com), built on WP with a custom theme, is pretty small. The internal site (call it acmeinternal.com) has TONS of high quality content with incredible engagement metrics, but it's built on a separate CMS with an entirely different custom theme. The problem we're trying to solve now: Can we bring the internal site over to the external domain (acme.com and acme.com/internal, for example) so that client.com can benefit from the quantity and quality of content and behavioral metrics associated with the internal content? The external and internal audiences, and the corresponding content for each, are both entirely mutually exclusive. A potential client of theirs who would come to acme.com would have no reason to visit acme.com/internal (we'd actually prefer to not provide navigation to it for them), and the internal audience would treat acme.com/internal as their landing page, and all the posts would then live at acme.com/internal/news/post-name. I'm assuming there are reasons why we couldn't have half of the site on one template using one CMS, having certain SEO tags, certain HTML structure, etc where the other half of the site is using a completely different template with a different CMS with different SEO tags, different URL structure etc? To reap the reward of the great content, would we have to essentially recreate the internal site's content on the external site's cms and template? Is it even possible for the domain authority of acme.com to improve based on the engagement on acme.com/internal/_xxxx _if there's virtually zero linking back and forth between acme.com and /internal/? Any advice would be much appreciated!
Technical SEO | | ThinkAOR0 -
How can I get the most out of uploading a print magazine to my client's website?
Hi Mozers, My client is just about to launch a print magazine for her watch business. There is so much valuable content in the magazine and we want to feature it on the website both for SEO purposes and also for those who prefer to read articles online instead of reading a physical magazine. My question is: what is the best method of displaying the magazine to get the most from search rankings and also to capitalise on the beautiful imagery from the magazine. The best option that I can think of is to upload the magazine as a flipbook and create a separate page on the website to display each article so that search engine crawlers can index the content. I do understand that this could be problematic if users are only spending time reading the flipbook and not so much time on the article pages. Do you guys have any suggestions about how to get the most out of this opportunity for my client? THANK YOU IN ADVANCE. Meaghan
Technical SEO | | StoryScout0 -
Page titles in browser not matching WP page title
I have an issue with a few page titles not matching the title I have In WordPress. I have 2 pages, blog & creative gallery, that show the homepage title, which is causing duplicate title errors. This has been going on for 5 weeks, so its not an a crawl issue. Any ideas what could cause this? To clarify, I have the page title set in WP, and I checked "Disable PSP title format on this page/post:"...but this page is still showing the homepage title. Is there an additional title setting for a page in WP?
Technical SEO | | Branden_S0 -
Lots of Pages Dropped Out of Google's Index?
Until yesterday, my website had about 1200 pages indexed in Google. I did lots of changes: removed low quality content, rewrote passable content to make it better, wrote high quality content, got lots of likes and shares on social networks, etc. Now this morning I see that out of 1252 pages submitted, only 691 are indexed. Is that a temporary situation related to the recent updates? Anyone seeing this? What should I interpret about this?
Technical SEO | | sbrault740 -
Duplicate title tags and meta description tags
According to GWT, it seems that some of the pages on my website have duplicate title and meta tags. The pages identified by Google are nothing but dynamic pages: http://www.mywebsite.com/page.php
Technical SEO | | sbrault74
http://www.mywebsite.com/page.php?param=1
http://www.mywebsite.com/page.php?param=2 The thing is that I do use the canonical link tag on all pages. Should I also use the "robots noindex" tag when the page is invoked using a GET parameter? Again sorry for my english. Thank you, Stephane1 -
Unique Title Tags OR Unique Content?
The content management system for my e-commerce site will not allow me to add both: unique content and unique title tags to each of my product category pages. Since I am forced to choose one or the other...which one is more important for rankings? And please dont answer "get a new CM system"...thats not an option. Thanks
Technical SEO | | rcarll0 -
What's the best free tool for checking for broken links?
I'm trying to find the best tool to check for broken links on our site. We have over 11k pages and I'm looking for something fast and thorough! I've tried Xenu and LinkChecker. Any other ideas?
Technical SEO | | CIEEwebTeam0