Our PPC UTM URLs Aren't Registering In GA Properly
-
Hi,
We recently ran a few ads on Facebook and Reddit for a campaign of ours. Each of the URLs were properly attributed UTM links. Some of them register properly in campaigns, but the vast majority aren't.
I can only find the attribution by checking All Traffic and displaying the landing page and the source/medium. Our Facebook Ad Manager reports MANY more clicks than our Campaign section in GA is for the campaign name.
Here's the URL I receive for the landing page: /?url=http://www.ourwebsiteurl.com/our-landing-page?utm_source=facebook.com&dm_redirected=true
Is Facebook writing over our UTM with their own so all I receive is that it came from Facebook? The URL we used was complete with utm_source, utm_campaign and utm_medium, yet these aren't fully reported.
Any ideas?
-
Hello Kirmeliux!
Josh is correct. The redirect is likely causing your issue, especially if you are only seeing the issue on mobile traffic.
One fix would be to create two versions of your ad, one targeting the Desktop Right Column & Desktop News Feed with your desktop URL & another targeting the Mobile News Feed with your mobile URL. GA will still combine these data sets into one campaign assuming those UTM parameters match.
Also, check to make sure you're using Facebook's new URL tags feature at the bottom of the ad creation page to ensure your tagging is correctly appended.Hope that helps!
Trenton -
Yes, unfortunately that would do it. The original UTM is lost in the hand-off it appears. There are cases where vendors, similar to DM, can account for both the incoming UTM and their own parameters but in your case that doesn't appear to be the case. I am not familiar with their product, but may be worth asking their Support folks if this is something they have, maybe buried in advanced settings, or are working on.
Good luck!
-
Hi Josh,
Thanks for the response.
The URLs were built through Google's URL builder and I believe they're valid. Thee view in GA is definitely raw. The only filters I have are to ignore the common spam bots like all-buttons and such.
I believe the dm_redirected is due to our mobile site being configured by a service called DudaMobile. So it looks like mobile users clicked the Facebook ad and were redirected to our mobile version, which Duda apparently tags themselves in the redirect? Would this wipe out the original UTM?
-
Were the UTM tagged links built at scale (spreadsheet), or with a tool (Google's own URL Builder)? Creating links without some sort of process will commonly introduce mistakes.
Also, are you utilizing a 'raw' View within GA? Doing so would allow for easy troubleshooting of many issues; including this one. A raw View is exactly what it sounds like...a view with no rules, no filters, nothing. If in this View the links showed up as desired under Campaigns, then you would know a filter or view setting was the culprit in your 'main' View.
Good luck
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does having redirects in a Adwords text ad destination URL hurt quality scores?
I recently noticed that one of my clients had several redirects in their Adwords text ad destination URLs. I updated the destination URLS to land on the final location (thereby losing all the text ad history). However I'm wondering if this could have any impact on the text ad quality scores (none of them were disapproved).
Paid Search Marketing | | RosemaryB0 -
How to find a good PPC firm
Hi guys, I'm completely new to PPC. I want to hire a firm to help drive PPC traffic to credit card landing pages. Our starting budget is limited ($2,000/month for everything) but can grow to about $5,000 if we see results. My questions are: Where can I find a list of good PPC firms that fits my vertical (credit cards) and budget? What are the key questions I should ask a PPC firm before I hire them? Is there a "Beginner's Guide to PPC" type of whitepaper, ebook, article, or course I can take to educate myself? Thanks in advance!
Paid Search Marketing | | Brand_Psychic0 -
PPC Adwords Trademark Protection
Hi Wheres the form for filling in/registering your brand with Google for trademark protection in adwords ? I can only find an infringement/complaint form, which given no one currently infringing i imagine will be pointless filling it in. I understand its possible to register trademark with Google in the first place If someone can direct me to the exact page will be much appreciated ? Many Thanks Dan
Paid Search Marketing | | Dan-Lawrence1 -
Will PPC elsewhere on my domain help my organic SEO?
I have an e-commerce site with a small product line which an on-going organic SEO campaign. As a side project, I'm planning on doing some PPC testing with a highly converting product squeeze page, which I'll run Google ads to gain traffic. (this is PPC only and for this page I am not concerned with organic SEO traffic - although of course the page itself will be fully optimized). I am wondering whether to run this squeeze page on a sub-domain or sub-directory of the existing site, OR to host it on a completely fresh domain? I would like to know if as side-effect my existing Website benefit 'organically' from some of the PPC traffic, helping with it's domain authority, etc.,? or could this possibly do any harm? p.s. Bear in mind this is not going to be a page visible on the on the main site itself, it's a separate entity for PPC. Would be great to have some expert Moz eyes on this and opinions. Thanks!
Paid Search Marketing | | GregDixson0 -
Best UK PPC management company
I'm looking to outsource my PPC management and would love some feedback on which companies are worth paying for this service? I'm worried as there are so many cold calling scam artists out there and I want to choose the best company for the job. I have been considering "Adrac" as they only charge when they save you money! Sounds too good to be true so I'm automatically sceptical. Can anyone vouch for Adrac or suggest a better/different company?
Paid Search Marketing | | niallfred0 -
Yahoo Showing Adwords URLS in Organic Results
a client is getting adwords campaign url's showing up high in the SERPs, like 2 spots under the original page. The actual unique page is number one, and number three is the same page except the url is pulled from and adwords click My guess is that yahoo is crawling adsense and mistakenly following it as a link. It's crazy that it ranks on the 3rd page though... At the same time I have recently seen 25 pages deindexed in Google! How could this happen - could these two be related. I read this forum post about similar things happening in yahoo to their site Could this be a duplicate content issue (copyscape is showing no duplicate content) or are my pages getting indexed for some other reason?
Paid Search Marketing | | imageworks-2612900 -
Can I pass keyword match type through the Adwords dest URL?
Hi guys, I'm currently using duplicates of the same keyword with different match types, and I'd like to pass the keyword match type through the query, the same way I can pass the keyword and creative. ie. http://my.site.com/?kw={keyword}&kwmt={matchtype}&aid={creative} As far as I can tell, Google allows you to pass the keyword, creative (ad id), network and a mobile flag. Microsoft allows you to pass the match type and and ad id, and I want to be able to do the same in my Adwords. Is this is possible, or is the only way to create different ad groups for each match type and pass a custom query? Cheers, Jez
Paid Search Marketing | | jez0000 -
Recommended tools for PPC competitive intelligence?
Do you guys have any tools you recommend for spying on your PPC competition? Trying to figure out which competitive intelligence tool offers the most value. http://searchengineland.com/tips-for-spying-on-your-ppc-competitors-89988
Paid Search Marketing | | qlkasdjfw0