Local food delivery SEO strategy
-
Hey guys,
I'm working with a new company that doesn't have a brick and mortar storefront, they deliver.
They basically deliver pre packaged smoothies in a VERY localized area (Vancouver, BC). I'm wondering how grandiose their goals should be re ranking for keywords that have non localized authority.
What do I mean?
Lets say their marketing pillars are "health education related to smoothies" "convenient veggies for smoothies" "(insert health benefit here) for smoothies". Should they be trying to compete for these keywords? Or should they really be trying to rank with keywords especially to Vancouver?
Side note: What kind of effect does Country and Locality have on keywords that are generally used by content providers and not service related companies building out an inbound strategy?
Thanks in advance!
-
Hey Alex,
Exciting to work with a new company! As they are new, I would suggest:
-
For the first X number of months, you focus solely on Vancouver-related content. This would include basic info about the company and its products/services + an on-site blog where you'd start writing about Vancouver-oriented topics relating to your smoothies, health, convenience, customers, etc.
-
Once you've got this rolling well, then, I would say you could perhaps split this 80/20 Vancouver content/national content. So you'd continue to focus largely on Vancouver, but might also write some posts that would be of national interest whether they particularly apply to your city or not. This might be things like 5 best fruits for better skin, 5 best vegetables for better digestion, 5 best smoothies for a chest cold (by the way, the answer here is pineapple/almond milk) etc. These posts, if good enough, could earn wider interest in your brand, and as EGOL mentions, possibly pave the way for future expansion of the business beyond Vancouver.
-
-
If there is search volume for these keywords and they can pull traffic from outside the service area of this business, then that traffic can be monetized. All you have to do is to learn to use Google's Double Click ad server and you can show adsense ads to anyone outside of your targeted area and "we deliver a smoothie" ads to everyone in your service area.
If in the future you decide that you want to franchise across Canada, then you can show franchise opportunities ads to Canadian traffic and adsense ads to everyone else. You can also offer to sell them smoothie mixes by mail or blenders or recipes or a million other things.
Lots of websites that sell a product or a service make more money from ads or other forms of secondary revenue than they make from the original product that launched their business.
-
Hi Alex,
There is certainly some merit in ranking for the more generic terms, it just depends on time/budget and the aim of their SEO.
If they're just looking to drive direct sales, the Vancouver terms are obviously going to be the way to go. If they want to grow their brand strength, spread their reach and ultimately become synonymous with the industry then going for the broader terms is a better option.
One is a low effort, low reward campaign while the other is the exact opposite - which one to choose becomes a business decision for them to make, really. That industry is a gold mine for great, educational content so developing a strategy for the broad terms would be a breeze, it will just be very time consuming to do right.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do Nation wide business win Local?
For example, this site https://www.kvetinyhned.cz for selling flowers is ahead of the sales of local stores that have a site but aimed only at sales in a certain area of the store
Local Website Optimization | | Martin11Martin0 -
Even after doing every possible thing required for SEO my client's website is not coming on top.can you tell me where i am lacking?
_ Hi team_ I have been working on a website called signboards.co.in since 4 months.it was not in top 100 but now below 50 for 2-3 keywords.even after submitting in many directories after competitor analysis moz shows only one external link in its link metrics.apart from this every possible thing required for SEO is done in a proper way,but still it is not giving results.can you help me out?all my other clients work is going good except this one.can you please let me know what is going wrong with my project?As the project submission date is near i need your help as soon as possible. Thanks Najia jehan
Local Website Optimization | | Najia-ali0 -
Call Tracking Best Practises for General SEO
Hey folks, So I'm aware of the importance of consistent citations, and the mayhem call tracking numbers have been known to cause in regards to that in that past. So just wanted some up to date clarification on these two things: Local SEO isn't strictly speaking a big deal for us as we supply a software and as such are technically global. I'm presuming consistent citations are still worth aiming for though, and will help increase general authority as well? Let me know if I'm totally wrong about that! What's the best practise set up for call tracking, given that your main NAP number you'd obviously want hardcoded somewhere, alongside showing your dynamic numbers to relevant visitors. Apologies for any ignorance, as always any help and advice is muchos appreciato.
Local Website Optimization | | Zoope1 -
Local SEO - Multiple stores on same URL
Hello guys, I'm working on a plan of local SEO for a client that is managing over 50 local stores. At the moment all the stores are sharing the same URL address and wanted to ask if it s better to build unique pages for each of the stores or if it's fine to go with all of them on the same URL. What do you think? What's the best way and why? Thank you in advance.
Local Website Optimization | | Noriel0 -
Ranking for similar local keywords
Hello All, It's my first day using a Moz Pro account and it all seems really good so far! Our business has 26 stores throughout the UK so I created a store locator page that has a page for each store. Inside here, I've created unique content for the same products for each store and it's really working wonders. The problem here though is one of my locations (Rotherham) contains two stores - so I feel that they'll both be fighting for the position all of the time. Would a canonical tag be suitable for this? I do need both pages to appear in Google's map results but as for organic rankings of keywords - it shouldn't matter too much if just one page appears. Thanks! Liam
Local Website Optimization | | LiamMcArthur0 -
Call Tracking numbers effect on Local SEO
Hello Mozzers! With the importance of homogeneous NAP information on Local SEO, could using Call Tracking numbers have a negative effect? Is it better to use Javascript to place the number, or to hard code it? Thanks in advance!
Local Website Optimization | | FrankSweeney0 -
Local site went from dominating first page - bad plugin caused duplicate content issues - now to 2nd page for all!
I had a bad plugin create duplicate content issues on my Wordpress CMS - www.pmaaustin.com I got it fixed, but now every keyword has been stuck on page 2 for search terms for 4 months now, where I was 49 out of 52 keywords on page one. It's a small local niche with mostly easier to rank keywords. Am I missing something? p.s. Also has a notice on the Dashboard that says: "404 Redirected: There are 889 captured 404 URLs that need to be processed." Could that be a problem? Thanks, Steve
Local Website Optimization | | OhYeahSteve0 -
If I mention a client in a blogpost about SEO, do I have to use a rel= no follow link?
I do SEO and webstuff (obviously, that's why I'm here). I want to write a blog post congratulating my client for getting to #1 in the local listings for a search for "plumber". When I include my link to my client's site, should it be rel=no follow? Could they be penalized if I don't? Thanks,
Local Website Optimization | | aj613
Adam0