Adwords - Mobile Checkbox
-
Hi Everyone,
I am looking to optimize my adwords campaigns and have been pondering how to handle the checkbox for "Mobile" on the standard Text Ads. (My ecommerce website is fully responsive.)
If i want to create 1 Ad for each ad group and have that ad displayed on desktops as well as mobile devices, should i be checking the "Mobile" checkbox?
Is it best practice to create 2 ads per ad group that are identical except have 1 with Mobile checked and 1 without?
Please let me know how you guys typically set this up.
Thanks
-
Hi,
An update on this since it came up in a recent conversation. Google reps seem to be saying now that for best performance it is wise to have two text ads in each group one with the mobile checkbox enabled and one without (assuming a single campaign / ad group aimed at all devices). They can be identical in all other aspects, although they do not have to be.
The reasoning being that the adwords system will give a kind of 'bonus' to mobile specific text ads for searches done on mobile devices which may result in better position, reduced cpc etc for mobile searches. If you do not set up ad groups like this then your non mobile ads will continue to show on all devices but it is worth testing to see if the above setup brings better results for mobile queries!
-
Hi,
I'm completely agreed with what Google adwords specialist suggest you. I'm using the same technique for my campaign and it works perfectly fine.
If you don't have mobile specific url like m.example.com and your site is mobile responsive as you mentioned I would suggest you to do the same . I also have mobile responsive ecommerce site and following the same.
Thanks
-
i happen to agree with you!
-
Really?? Well their documentation in the link above says the opposite and all text ads I have ever set up without the mobile box checked have shown just fine across all devices. I am going to stick with my answer anyway, but what can I say if a google rep says otherwise!
-
Thanks Lynn - I just did a live chat with a google adwords specialist and they said that i should check "Mobile" for every ad if it is meant to be displayed on all devices...
Are you sticking with your answer even though Google disagrees?
Thanks for your help
-
Hi,
If you want to have one ad that displays on both desktop and mobile do NOT check the mobile box. This check box is used to indicate that the ad is to be 'preferred' for mobile devices in relation to other ads of the same type (ie text ads) in the same ad group. Google does not recommend having ad groups with only mobile optimized ads in them saying they may show up on desktop and tablet searches anyway.
So if you want to create text ads that show across all devices simply create them as normal and do not check the mobile box. If you want to have a text ad that has different wording for mobile users (lots of reasons why you might want to do this) then best practice is to create at least two text ads, one for desktop/tablet and one for mobile (with the mobile box checked). You can see what devices each ad has been shown on by selecting the 'Device' option from the Segment drop down in the ads tab to get exact numbers of impressions, clicks, CTR etc for each ad.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords Duplicate Keywords with Different Match Types - Good or Bad?
If you have the following keywords in an Ad Group advertising for a product, let's for example call it "target" product [target product] "target product" +target +product I've found that the exact match keyword has the highest conversion rate in almost all circumstances. So it would make sense to have a higher max bid on the exact match then phrase or broad batch. Even with lots of negative search terms to maximize conversion on the broader matches, if the bid is the same as exact match, the cost per conversion will be much higher (too high.) However in chatting with an Adwords Support Rep (on a different matter) they stated after looking through my account at the end of the chat: " duplicate keywords will impact on quality score. your all keywords will compete with each other" However many of the ad groups in question these duplicate keywords have quality score of 9 and 10. So obviously if there is an effect it seems it may be minimal. I thought it was pretty common for people to bid higher on more exact match and lower on more broad match. What's the real story here? Was this support rep not seeing the big picture?
Paid Search Marketing | | JCCMoz1 -
Google Adwords Clicks not registering properly???
Hello Moz World, I am running a Google Adwords campaign utilizing Google Search and Search Partners only. These are traditional text ads. When I look at the analytics through Google Adwords, I am seeing 60 clicks. Great! However, when I look through the keywords in the ad groups, none of my keywords are registering clicks. I also checked search terms under the keyword tab, and no keywords are populating. Where are my ads being clicked, and how can I view information on these clicks. This is a relatively new campaign, and I am still trying to figure out if I am targeting the right keywords. Thanks ahead of time for all the great responses! B/R Will H.
Paid Search Marketing | | MarketingChimp100 -
Adword San Francisco Reach number
Hello, I have noticed in Adwords, when I select San Francisco or San Francisco county as a location for the campaign, it shows the reach as 7,220,000 Now I know that reach may be different from census data and depends largely on number of google signed-in users. But this number is waaay of. According to census there are only about 850,000 people in SF county, lets add as much that commute to SF for work, then we still have only 1,700,000 - not even close to 7,220,000 google is reporting. Also note that for the rest of the Bay Area counties the Adwords reach numbers match very closely census data. Any ideas?
Paid Search Marketing | | SirMax0 -
Adwords & Bingads? How to link?
Hi all! I am new to MOZ and i am trying ot set up my first client: bingadsm, adwords, social and google analytics. Only problem i am having is to link bingads and Adwords, anyone has an idea on how to solve this? Thanks in advance! Sandra
Paid Search Marketing | | EyeonResponse0 -
2 websites, similar content, adwords placement
Hi - I have 2 sites in a clients adwords account which are based on the same subject, with unique content on the same subject. We're using 2 unique ads, each using the same keywords, 1 bidding fractionally lower than the other, and are trying to do is get them appearing 1 & 2, but at the moment I I can't even get them to appear on the same page. Are we competing against ourselves or is Google seeing the content as too similar to show both?
Paid Search Marketing | | agua0 -
What is a good CTR for a Google AdWords Remarketing banner campaign?
Hello there, given that in the banners we offer a promotion with "some bonus if you sign up", what is from your experience a good CTR for a Google AdWords Remarketing banner campaign? Many thanks to everyone that answers. YESdesign
Paid Search Marketing | | YESdesign0 -
Wordwatch Software: PPC Adwords campaign managers heard of, tried, or actively using this?
I've been trialing WordWatch for about a month. I'll admit I've been skeptical from the start. I don't quite understand the results they're delivering or how it works. So I did a search for "Wordwatch review" hoping someone out there could shed some light or help me decide whether this software was worth keeping. But all I can find are two suspicious and badly written posts, immediately raising red flags. (Penuguin should have eliminated crap sites using the Flesch-Kincaid reading level, but I digress.) **Wordwatch premise: **They take over keyword bidding to maximize budgets and clicks. They monitor the Adwords campaign to find an "optimal" bid price. Two questions about this premise: How is it different than using the Google settings for optimize for clicks or conversions? Since Google Adwords is based on a Vickery auction, wouldn't lowering my bid only lower my position? Bearing everyone has the same QS, then lowering my bids to the range between 2 positions does not increase my actual cost. I have Wordwatch enabled for a few of my campaigns. Their interface leaves a lot to be desired. They don't report the activity or the changes they make to the campaigns from the dashboard. I had to go into my Adwords Change History to track what they were doing. And lo and behold they're also adding long tail keywords to my ad groups. Bottom line I didn't notice any huge impact, and I don't see how it's better than Google's own version of campaign settings. I don't know that they're really legit. But their marketing was so convincing, and they raised $1.4M that I need other opinions. Any one with some pro/cons, or yay/nays?
Paid Search Marketing | | flowsimple0 -
Adwords how to's and tools
Hi mozzers. I have questions. 1. Can you Share tools for google and msn adwords,example templates,etc.. 2. Any project Management Software or Template for ppc 3. The Best Book from A to Z about ppc advertisement 4. Share your MOS Importanz Stepps to Build really competitive campaign and to Be Number 1 on pair Search results. Thanks
Paid Search Marketing | | leadsprofi0