I can't get my page to rank. What am I doing wrong?
-
I'm new to this forum and this is my first question. So if I'm not supposed to ask this type of question, please forgive me. I'm trying my best to get http://www.westcoastflenterprises.com/#!roofing/bbb1e to rank on the first page in Google for "roofing contractors" in the following SW Florida cities: "Naples, Bonita Springs, and Fort Myers."
Our company has a physical address in Fort Myers only so I understand it's going to be harder to get it to rank for Naples and Bonita Springs. But I can't even get this page to rank well for "roofing contractors in Fort Myers." The page authority is 25 and our domain authority is 27. Our home page authority is 39.
Our primary category in Google is building restoration & preservation. But we have divisions in our company:
- Roofing
- Concrete
- Ornamental metals
I would love it if our roofing page could rank higher than the third page, which is where it currently sits. I worked really hard to get each of our roofing-material manufacturers to link directly to our roofing page, not the home page.
My hope is that you can help me because I'm really discouraged. Thanks in advance.
-
hello i would like to show you my case study....
i did a seo service for a website in my country for a really competitive keyword 'wedding dress'. total of 15,000 searches a month!
from checking my competitors (the firsts google result) i found out easily they used wix!!
nice website - not to go crazy about. with really thin content - only big image slider and 5 words on the ranking page
now how did they get there? compering to others who offers much better content!
they did a really good link building. their links are coming from major big websites!
and their on page seo is ... sorry for the word ... !@#$hit
-
Brent,
Thank you for pointing out the two H1 tags. I thought it was one tag, but now I see that it's not.
As for breaking out _flat, metal, tile, and shingle, _that's the way WCFE's previous site was set up but those pages didn't rank well. I figured it was due to them not having enough content to stand on their own. So I decided to combine them into one page, thinking that Google would reward it with a tremendous amount of helpful content. That hasn't been the case, unfortunately.
Thanks for all the other links too. I've got a lot of homework to do!
-
Hey Jake!
My pleasure, and I hear you on trying to compare one client to another. With geography/competition both playing such major factors in how well any given business ranks, it can be like comparing apples to oranges. Wishing you good luck!
-
No worries about the single page site, Miriam.
I have created other websites on the wix platform such as MontessoriAmerican.com and this site ranks fine for preschools in the Chula Vista, CA area. But there are others that aren't ranking as well. So it's been hit or miss.
Thanks for the Moz community article "wix, is it any good for seo?" I have to say that there is much more functionality now than when that thread originated in 2013. Even since 2015, it's gotten better...many of my pages are getting indexed by Google.
Your suggestions for a unique page for each city and a unique page for each service are probably what I'll do. We are a small-to-medium company. Thanks again!
-
Hey Jake!
First, I need to apologize. I misread the # hash bangs in your URLs as skip links and mistook your website for a single page. I'm sorry about that. We've had some good debate on Moz about the pros and cons of Wix sites you might like to look through (https://moz.com/community/q/wix-is-it-any-good-for-seo) to decide whether there are any SEO drawbacks to your platform, but as I've never worked with a Wix site, I can't say first-hand.
That's great that your citations are in such good shape. Super!
No, I'm not suggesting that you make a page for every service/city combo. While that is an approach that can be taken, it's one I'd only recommend if the company has really significant resources for differentiating all of the content this would require. In most cases, small-to-medium businesses will be better off with a unique page for each city and a unique page for each service, rather than trying to make pages for every combo of the two.
Hope those links will be useful to you in auditing your scenario!
-
Jake -
A few recommendations for your http://www.westcoastflenterprises.com/#!roofing/bbb1e (just know there is more you should be doing)...
- There are multiple H1 tags being used on the page. There needs to be only one H1 tag (you can have multiple H2-6). The H tags set the hierarchy of the content. I would recommend adding a variation of your targeted term to the H1 tag. Right now the two H1 tags are, "West Coast" and "Florida Enterprises".
- I would recommend targeting this page for Fort Myers as this is where your physical business is located.
- Create individual secondary pages targeting the other cities. Make sure you are incorporating the city name + service in the H tags.
- I would also break out "Flat Roof", "Metal Roofs", "Tile Roofs", and "Shingle Roofs" into individual topical pages.
Here are some good references...
Wireframe for a "perfectly optimized local page". https://www.youtube.com/watch?v=UDAWyZ4i7ks
The Anatomy of an Optimal Local Landing page http://niftymarketing.com/optimal-local-landing-page-infographic/
How to pick (or improvise) the right Schema.org markup for your local business. http://www.localvisibilitysystem.com/2014/06/30/how-to-pick-or-improvise-the-right-schema-org-markup-for-your-local-business/
34 Experts Share Their No. 1 (Actionable) Local SEO Tip http://seosherpa.com/local-seo/
-
Here are some other folks having issues with their WIX SEO.
https://moz.com/community/q/wix-is-it-any-good-for-seo
http://soundwebsolutions.net/2016/01/why-web-designers-wont-touch-wix-seo/
http://mmthomasblog.com/wix-review/
And I can vouch that many CMS aren't going to give you the kinda control you want and you'll often end up having to " hack " things together to get desired results.
On Bigcommerce I've found a good amount of issues I need to work around just to get basic SEO on point. When I brought these things up to BG, it was either it's not that big an issue for your SEO or we're working on it.
-
Oh I see. I've been wondering a bit if that was the case. Has anyone else had the same issues with their Wix websites that you know of?
-
Thanks for the feedback Miriam.
-
I'm a little unclear as to what you mean when you say a "one-page website." WestCoastFLEnterprises.com has approximately 31 pages. Do you mean platforms such as Wix?
-
Our company has 4 main services with 4 dedicated pages to them:
- Roofing - http://www.westcoastflenterprises.com/#!roofing/bbb1e
- Concrete - http://www.westcoastflenterprises.com/#!concrete/ui78c
- Steel trusses - http://www.westcoastflenterprises.com/#!steel-trusses/vtsgi
- Custom welding - http://www.westcoastflenterprises.com/#!custom-welding-ornamental/lc1tj
Our main service area is Naples, FL with secondary emphasis in Bonita Springs, Fort Myers, and Cape Coral. Do you mean I should create a separate page for each service in each city in this fashion? "Roofing Naples", "Concrete, Naples," "Steel trusses, Naples," and "Custom Welding, Naples?"
-
Thank you for these links. I'll check them out.
-
YES!! I put a ton of effort into the content on this page and I almost feel as though Google might be penalizing it.
-
We scored 97% on Moz.com/local! Woo hoo!
Thank you again for your help.
-
-
Hey Jake!
I'm so sorry to hear you're feeling discouraged. That can be tough, when you work hard but aren't seeing results. Now, my main advice to you here is that you're going to want to consider having a really good Local SEO firm audit your entire situation, but in the meantime, I'm going to give you some cursory feedback on this.-
I am really not a fan of the one-page website approach. I know, these have been trendy for the past couple of years, but given the SEO limitations inherent in them (no title tags, fewer link opportunities, difficult to grow content, etc.), they are simply not an approach I would recommend to my own clients.
-
My preferred approach would be to go with a more traditional structure, with an excellent, unique page on the website for each service you offer an each city you serve.
-
Yes, the core of your Local SEO will be anchored to your physical location and you'll put a major focus on this on the website, understanding that it's for your physical location that you'll be trying to rank in the local packs, but as mentioned in point 2, you can also build out great pages for your additional service cities. Here are 2 links that should help you get the gist of this approach:
https://moz.com/blog/local-seo-checklist
https://moz.com/blog/overcoming-your-fear-of-local-landing-pages
-
I know, it can be tough when you've put a lot of effort into a website to reevaluate whether it's the right vehicle for success or is holding you back. In this case, I'd start with very careful consideration of all of the above.
-
From there, you're going to want to move on to the other things covered in the above checklist. It's believed that several hundred factors contribute to local rank (see: https://moz.com/local-search-ranking-factors). And you'll definitely want to audit your citations. Our free Check Listing tool (moz.com/local/search) is a good place to start.
I hope this feedback is helpful. It's just at-a-glance and can't replace a professional audit, but I hope it provides some good context for evaluating the efforts you are making to meet your goals.
-
-
Not to throw WIX under the bus, but I've heard not so great things about them, in regards to changing code and so forth. That alone would hinder your SEO prospects, not to mention if they're hindering you with code, what else on the backend are the hindering you with?
You can only optimize onpage SEO so much before there simply isn't much more to do. After that, it's left to tweaks on the backend, content creation and backlinks.
You might only be able to get so far with wix and might need to look at another cms at some point.
-
Thank you for your suggestions.
Actually, it is mobile friendly. I built it in Wix which creates both desktop and mobile versions of the site.
Nope, it's not secure yet. Wix doesn't offer this functionality yet.
You're right about the page source. For some reason, Wix only shows the source code for the home page even when I try to view the source code for all of the inner pages. They explain a little more here: https://www.wix.com/support/html5/article/viewing-your-sites-source-code. So here is the actual source code: view-source:http://www.westcoastflenterprises.com/?escaped_fragment=roofing/bbb1e
Yes, I've fetched and rendered through Google Search console but it doesn't really do anything.
- It never seems to save the full url after the domain name. I think there must be an issue with the hashbang (#!).
- There's just a checkmark under the Render Requested column.
- It simply says "partial" under the Status column.
-
Some issues you might want to look into:
Not mobile friendly.
Not secure (https).
When I view page source, I'm not seeing any of the copy that I see when the page loads. Is Google seeing this? Have you tried fetching and rendering the page using Google Search Console?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sudden drop across all rankings
Hi There, I have experienced a strange and sudden drop in rankings for main keywords for a website that has not been penalized (that I am aware of), has a great site speed, does not contain duplicate content and has not had a sudden drop in links. I can't explain this sudden drop in rankings. The site was ranked between #1 - #6 across: Custom Mouthguards Brisbane, Dentures Brisbane, Denture Implants Brisbane, and Brisbane Denture Clinic to name a few. https://denturehaus.com.au/ Not only was this a drop in regular SERPs but also local Google Map listings, where the website was previously #1 - #3, and now never comes up. I can't figure out what has gone wrong with the website to completely lose all rankings. Any troubleshooting or help would be greatly appreciated! Thanks,
Local Website Optimization | | Kim_Lazaro
Kim0 -
What's the current best practice for URL structure?
We’re really confused about the current best practice of URL structure. For example what would anyone advise to rank for luxury hotel rooms? name.com/luxury-hotel-rooms/
Local Website Optimization | | SolveWebMedia
name.com/hotel/luxury-hotel-rooms/
name.com/hotel/luxury-rooms/
name.com/hotel/luxury/
name.com/luxury-rooms/ Or do we add location? name.com/luxury-hotel-rooms-location/
name.com/hotel/luxury-hotel-rooms-location/ name.com/hotel/luxury-rooms-location/ They also do cottages name.com/cottages/sea-view-holiday-cottages/0 -
Rankings conundrum
I have a website that is much better optimized than its competitors, but the competitors rank much higher for the keywords I'm going for! This site: https://carlsbadchiropractic.com/ Has errors and all sorts of issues but it ranks in the top 10 for all the keywords I'm trying to rank for in Carlsbad, CA. chiropractor, chiropractic, carlsbad chiropractor, and chiropractor near me. My site: https://www.gohlclinic.com is much better optimized for a year now and it still ranks extremely low for these keywords. Not to mention, I was #1 for chiropractic and then it suddenly dropped to #97 and all I did was optimize some images. It's now back up to #17 but I'm seriously confused. Does anyone have any thoughts on this? I'd really appreciate it.
Local Website Optimization | | Jarod45451 -
Difficulty Ranking Two Locations in the Same City
We are in the self-storage business and have locations through the Pacific Northwest. As we grow, there are cities where we've added multiple (2-3) locations. But we're discovering that we're having a great deal of difficulty ranking for all of these. For instance, we have two locations in Vancouver, WA. One is West Coast Self-Storage Vancouver, and the other is West Coast Self-Storage Padden Parkway. Both are in Vancouver, WA, but for the most part, only West Coast Self-Storage Vancouver is getting ranked. In fact, on those searches where Vancouver ranks, Padden Parkway doesn't show up anywhere. Not in the top 10 pages anyway. Each location has an outer landing page and an inner details page. On each page, we've placed unique, city-optimized keywords in the URL, Page Title, h1s, content. Of course each location has a separate NAP. Each location also has its own GMB page. Each location has a decent amount of reviews across multiple sites (Google, Yelp, GetFiveStars.) Both locations were previously on their own domain until a year ago when they were redirected to their current URLs. Both of those original domains were close to the same age. With the Padden Parkway location, we've tried to be even more hyper-local, by including the address in the URLs and in the h1 of the outer page. We've also created an h2 that references local neighborhoods around the business. We're also running into this situation in at least one other city, so I'm wondering if this has something to do with our url structure. Other businesses in our space use the URL structure of domain.com/state/city/location. We only go down to the state level. What are we missing?
Local Website Optimization | | misterfla0 -
Service Location links in footer and on the service page - spamming or good practice?
We are are a managed IT services business so we try and target people searching for IT support in a number of key areas. We have created individual location pages (11) to localise our service in these specific areas. We put these location links in the footer which went to the specified IT support pages respectively. Now we have created a general 'managed IT services' page and are thinking of linking to these specific pages on there as well as it makes sense to do it. Would having these 11 links in the footer as well as on the 'managed IT services' page be spamming? or would it be good practice? If this is spamming, which linking location should hold preference. Would appreciate the feedback
Local Website Optimization | | AndyL93
Thanks
Andy0 -
What is the SEO effect of schema subtype deprecation? Do I really have to update the subtype if there isn't a suitable alternative?
Could someone please elaborate on the SEO effect of schema subtype deprecation? Does it even matter? The Local business properties section of developers.google.com says to: Define each local business location as a LocalBusiness type. Use the most specific LocalBusiness sub-type possible; for example, Restaurant, DaySpa, HealthClub, and so on. Unfortunately, the ProfessionalService page of schema.org states that ProfessionalService has been deprecated and many of my clients don't fit anywhere else (or if they do it's not a LocalBusiness subtype). I find it inconvenient to have to modify my different clients' JSON-LD from LocalBusiness to ProfessionalService back to LocalBusiness. I'm not saying this happens every day but how does one keep up with it all? I'm really trying to take advantage of the numerous types, attributes, etc., in structured data but I feel the more I implement, the harder it will be to update later (true of many things, of course). I do feel this is important and that a better workflow could be the answer. If you have something that works for you, please let us know. If you think it's not important tell us why not? (Why Google is wrong) I understand there is always a better use of our time, but I'd like to limit the discussion to solving this Google/Schema.org deprecation issue specifically.
Local Website Optimization | | bulletproofsearch0 -
Need an Local SEO's expert opinion regarding a client trying to improve their rankings.
I have a business i'm working with right now who wants to improve their rankings in a very competitive legal niche. Are there any Local SEO gurus out there that would be willing to explain in a paragraph or two what's going wrong? Let me know if you'd like to help and I'll PM you the domain.
Local Website Optimization | | BrianJGomez0 -
Accurate rankings data? software? tools?
Hello, While I am aware that Google rankings are subject to a number of variables, I still need to be able to provide the most accurate rankings data for my clients in their reports. Most recently, I have been using the Google Adwords Planner and modifying by location and/or device. Now, having found discrepancy in the MOZ rankings, I started trying to again find the most accurate tools or software. Could someone please suggest the most accurate tool, and also how the accurate rankings are achieved? Any help would be greatly appreciated!!!! Thanks
Local Website Optimization | | lfrazer0