About how much time should I budget for an adwords audit?
-
Hi,
I'm considering devoting either my time to or jobbing out an adwords audit. The account has about a dozen campaigns and in total about 60 ad groups, 15 landing pages. About 6000 clicks and about 450 lead gen conversions. Conversions are phone and thank you page. The account involves search, display and retargeting. Client is looking for actionable insights about both the account and the landing pages, prioritized, in order to lower cost per lead.
Here are my questions:
-
How many hours of work?
-
How extensive of a deliverable is the result?
-
What might this cost if I hired a knowledgeable individual (not a big firm)?
Thanks!
-
-
I did it myself and went for kind of a top items approach. In the end, it took about 6 hours.
Thanks... Mike
-
Hi,
Time duration would vary from person to person and it totally depends on adwords knowledge and experience of auditor.
IMO it would take 4-5 hrs max because campaign is not very big. I have no idea about the cost but I would suggest you to go upwork.com post your job and defined maximum budget like $30/$40. I hope you will get many proposals.
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to add Adwords rating stars extensions to my ads ?
Hi guys, In trying to add the rating stars extensions to my ads but i have 0 knowledge on this. I triad to so it through the Google plus account, but its not working. Any good instruction on how i can add it to the ads ? Any help are welcome! Thx
Conversion Rate Optimization | | EdmondHong870 -
Tracking Adwords users who sumbit a contact form after clicking through my Landing page.
I have a user, Jane, who comes to my landing page through an AdWords campaign. She click off my landing page, browses the website, then submits a contact form on one of the other pages on the site. My problem is when I receive the email from the contact form, there is no identification that this user came through adwords. If she had submitted the contact form on my landing page this wouldn't be a problem, but she submitted the form from elsewhere on the site. I know that I can see a NUMBER of how many goal conversions were achieved this way in Analytics. This is not what I want. I need something to identify it on the CONTACT FORM so that the intake staff in my office can credit that lead to the correct campaign. Any idea on how to achieve this. Technically, I am using the latest version of Wordpress and the Contact Form 7 plug-in. I can change plug-ins if needed.
Conversion Rate Optimization | | McShaneFirm0 -
Adwords Advice
Hi. I have a few questions regarding Adwords set up. I typically follow a highly targeted model with Ad Groups consisting of a few ads and keywords. I have a client who offers multiple services across multiple towns/cities/counties but what I want to know is the best way to structure this at campaign level. Say they offer carpet cleaning, window cleaning and car cleaning. In cities London, Birmingham and Leeds. Now when setting the campaign up, would I be better served to set up a Campaign at: City Level. Eg London location settings, london keywords, london in Ad copy. Service Level. London, Leeds & Birmingham in location setting. Ad Groups for each city with Ads aimed at each city/keywords. Or City & Service level. Eg. London location settings. London Car Cleaning. The Ad Group, Ads, Keywords. What is the best structure to use? I see location as important but if I restrict settings to 1 city, am I doing myself out of some searches from regions on the border of London that might be interested in the service? I want Ads, Keywords to be highly targeted but the best way to play it. Thanks
Conversion Rate Optimization | | YNWA1 -
Help: Trouble converting customers with new adwords campaign for a new site
I have just launched my brand new e-commerce site www.zenory.co.nz We are wanting to expand global as you can see we have com.au and also .com but due to our min budget we had to start with NZ first for organic search and a min monthly budget on adwords which doesn't come close to what our competitors are paying. Really is it worth paying out our limited budget with adwords? Or should be put that into ranking organic search. While we have only just started our adwords PPC campaign and I think it has only been roughly two weeks - We have had around 18 people sign up, to which we have a 3 step process, however, we are struggling to convert and complete a transaction which customer places credit card details in step 3. Does anyone have any ideas around how we could better optimize or perhaps make any suggestions? Our competitors spend rather large amounts of up to 3000k - 300k per month on adwords, and there is just no competing with that. Any suggestions I would definitely be open to... Thanks alot
Conversion Rate Optimization | | edward-may0 -
Adwords shows clicks but no conversions in GA
Hi Folks, I was wondering if anyone has come across a similar situation, I have setup adwords campaigns and included these in my Google Tag Manager setup and deployed the GTM snippet to a clients site. In adwords I can see clicks (2,000+) however in Google Analytics I can see only a handful ot conversions. Is there anyway I can test/track a conversion to ensure that it is being processed and report correctly? Also within AdWords Conversion Tracking I have noticed that under the "Webpages" tab that pages other than the pages that should have the conversion code on them are listed. Have I setup my Adwords camapign or GTM tags incorrectly? Any and all feedback or insight would be greatly welcomed and appreciated.
Conversion Rate Optimization | | icanseeu
Regards,
Dave0 -
Youtube Adwords click/visit discrepancy
We started a Youtube ad campaign. Over 2 days we got 60 clicks. However on our site we only measured 19 clicks. We used Kissmetrics to do the measurement. We're trying to figure out if the problem is on our end, or whether people are clicking but then closing the tab before the Kissmetrics JS loads. We're going to implement adwords conversion tracking to get a second measurement. But I was wondering if anyone else has experienced big gaps in how many people click a Youtube ad and how many actually visit the site. We got about 40 people who viewed the video 100%. I'm hoping bots aren't an issue with Youtube ads.
Conversion Rate Optimization | | lighttable0 -
Adwords Conversion Optimiser
OK Mozers! Here's the situation (my parents went away on a weeks vacation...) • I am managing an online furniture retail website Infurn .com • Our budget is 500 euro per day and we need basically 20% cost per sale and im hovering at 30 - 35% • I recently was given the opportunity to participate in The Conversion Optimiser which allows you to set a desired CPA and Google works its magic geting you that target by adjusting your bids accordingly using historical campaign data. • Is this something I should use? Or should I continue to hone my ad groups, bids, products, landing pages, and ad copy until I reach my 15 - 20% CPA goal? Thanks!
Conversion Rate Optimization | | TheGrid0 -
How to set an appropriate Adwords max CPC?
How do you gauge setting your initial max cost-per-click for specific keywords? For example, you have a keyword that has an estimated "first page bid" at $6.25. If you are wanted your ad to show competitively with your competition, how much should you start at? Two times the "first page bid?" Three times? I'm working on revamping some ad campaigns to help with our paid marketing expenses. I do have quite a budget to work at, but we are hoping to cut down some of this cost. We just spent the past few months trying to spend our way out of some poor quality scores and CTR's. Our metrics have improved drastically, now I want try and cut down our CPC, which is over $19! Our ROI is hard to calculate due to the fact that it can take a few years to obtain profit from the market we are in. Our conversion rates are over 9% from paid advertisement to leads (which is pretty decent for our market). I am all eyes and ears on this subject... I am ready to start playing around with prices tomorrow to see how we fare, in hopes I get some solid responses before then. Thanks in advance!
Conversion Rate Optimization | | TKIGWebTeam1