About how much time should I budget for an adwords audit?
-
Hi,
I'm considering devoting either my time to or jobbing out an adwords audit. The account has about a dozen campaigns and in total about 60 ad groups, 15 landing pages. About 6000 clicks and about 450 lead gen conversions. Conversions are phone and thank you page. The account involves search, display and retargeting. Client is looking for actionable insights about both the account and the landing pages, prioritized, in order to lower cost per lead.
Here are my questions:
-
How many hours of work?
-
How extensive of a deliverable is the result?
-
What might this cost if I hired a knowledgeable individual (not a big firm)?
Thanks!
-
-
I did it myself and went for kind of a top items approach. In the end, it took about 6 hours.
Thanks... Mike
-
Hi,
Time duration would vary from person to person and it totally depends on adwords knowledge and experience of auditor.
IMO it would take 4-5 hrs max because campaign is not very big. I have no idea about the cost but I would suggest you to go upwork.com post your job and defined maximum budget like $30/$40. I hope you will get many proposals.
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Day of Week & Best Time of Day for B+B Email
For business to business email, should we avoid sending on Mondays and Fridays? The nature of the service is commercial real estate brokerage for office space in New York City. We are mailing to corporate decision makers in various industries (technology, finance, law). Should we avoid mailing during certain times of day? Or is there a best time of day to send the email. Thanks,
Conversion Rate Optimization | | Kingalan1
Alan1 -
Adwords Advice
Hi. I have a few questions regarding Adwords set up. I typically follow a highly targeted model with Ad Groups consisting of a few ads and keywords. I have a client who offers multiple services across multiple towns/cities/counties but what I want to know is the best way to structure this at campaign level. Say they offer carpet cleaning, window cleaning and car cleaning. In cities London, Birmingham and Leeds. Now when setting the campaign up, would I be better served to set up a Campaign at: City Level. Eg London location settings, london keywords, london in Ad copy. Service Level. London, Leeds & Birmingham in location setting. Ad Groups for each city with Ads aimed at each city/keywords. Or City & Service level. Eg. London location settings. London Car Cleaning. The Ad Group, Ads, Keywords. What is the best structure to use? I see location as important but if I restrict settings to 1 city, am I doing myself out of some searches from regions on the border of London that might be interested in the service? I want Ads, Keywords to be highly targeted but the best way to play it. Thanks
Conversion Rate Optimization | | YNWA1 -
Modified broad match vs phrase match strategy - Google Adwords
Hi All, I am looking through a client account that is very mature (10+ years running) on Google AdWords. As soon as it became available, this client adopted a modified broad match (MBM) strategy and has removed all phrase match and exact match keyword types. The account has hundreds of thousands of active keywords. Over the past few years, the CPCs have been rising. While I know that market values of keywords in general have risen consistently year after year, I speculate that this client is actually causing their own prices to go up faster than they should. I have a couple of questions regarding strategy that I am considering that I want to know if anyone else has any experience with... by having many MBM versions of the same keyword, is it possible for cannibalization to occur for most of the variations? Example query: new red running shoes
Conversion Rate Optimization | | dsinger
variations Ad group 1: +red running shoes, +red +running shoes, red +running +shoes, red running +shoes
variations ad group 2: +blue running shoes, +blue +running shoes, blue +running +shoes, blue running +shoes based on the logic of MBM, the possible matches to this query from the available variations are +red running shoes, +red +running shoes, red +running +shoes, red running +shoes, blue +running +shoes, blue running +shoes. So, if the performance of those blue variations trump the more closely related red variations, this searcher may actually see an ad about blue running shoes, even though they have indicated they are more interested in red. in terms of cost, I would anticipate that MBM keywords are more expensive than their phrase match counterparts. can anyone confirm or deny this? My thoughts are that with several years of actual search terms being collected, this client should be able to do a great job of covering almost every variation of keyword that customers have used and create a strong list of phrase match keywords to satisfy all relevant queries. MBM keywords seem like they are a lazy way of getting traffic at a higher cost that can actually cannibalize close variations that exist in the account, causing the wrong ad to be shown based on matching/relevancy and a higher price CPC in the long run. Thoughts?1 -
Outsourcing Adwords
I want to outsource my Adwords campaign and I have a few questions. I have been playing with it for a few days-weeks but didn't have enough time to fully engage. Where would I start?
Conversion Rate Optimization | | echo1
What questions should I ask?
Are there any general goals before setting specific ones?
How would I know their price is right?
How to measure what they do? Thanks!0 -
Conversion Report in Adwords
I would like to create a report that shows Campaign-Ad Group-Ad-Keyword but only for items that have conversions. Anyone know a way to do this? Thanks
Conversion Rate Optimization | | EcommerceSite0 -
Google Adwords Quality Score Driving me I-N-S-A-N-E
Here's my issue, I have an Air Conditioning client for whom I've been managing their SEO and Adwords PPC for the past year. The SEO is going good, we are seeing tangible results every month will soon be on page 1 for their most competitive keyword. On the adwords side, we are having some major issues though and I'm racking my brain. We are somehow getting quality scores in the 2's and 3's on the regular. I've streamlined my campaigns down to the city and within those I've streamlined my keyword groups into the following groups: City (Campaign) - AIr Conditioning (keyword group) - AC Repair (keyword group) - Fix AC (keyword group) - Contractor (keyword group) - Air Conditioner (keyword group) Every keyword we're bidding on falls nicely into one of these keyword groups and we're putting about 10 key words in each. Landing pages have exact phrase match in page title, h1, bold words, contact form and a coupon image with all the meta tags indicating the image offer matches the offer in our ads. We are running 3-4 ads in each keyword and testing new ads almost daily. Still getting 2s and 3s on the highest trafficked keywords (air conditioning & ac repair). I've read everything out there, I signed up for wordstream which had some decent recommendations (basically break your ad groups into smaller verticals) which I've implemented to no avail. I'm beginning to think Google is just hustling all these companies in service industry who they know rely on adwords to get phone calls in the summer - especially the HVAC industry. I'm running out of ideas here other than just going to Vegas and putting all my client's on black at the roulette wheel. Seems like a much more fun way to piss away thousands of dollars and at least they'll give me some cocktails.
Conversion Rate Optimization | | BrianJGomez0 -
Adwords Question
Hi, Not your standard SEO question, but I need expert advice all the same! I am looking to set up an adwords campaign to track several things. I need to track the initial page the click lands on from the PPC advert I then need to track this click to see if they click to register on the site I then need to track if they fill out the registration form and complete The aim of this is to measure just how many people click the PPC advert, then drop off the site as they go through the sign up process. Can this be done on adwords PPC tracking with the code adwords generates? and if not has anyone done something similar? many thanks all!
Conversion Rate Optimization | | theconstructioncentre10_gmail.0