How does one submit data to the Knowledge Graph?
-
I'm working with a very reputable open source civic data compiler who'd like to give their data to the knowledge graph for it to be used. Does anybody know where I should start with this?
Or, do you think it's possible to e-mail Google and ask to be included in the Knowledge Graph? The company that owns this compiler will likely have connections to them.
Thanks!
-
That's true. This compiler is very reputable as well, but it's in a not super popular niche, so bloggers aren't going to be writing about it a ton. It's reputable, but undiscovered.
From my understanding, Google would like all sorts of reputable information for the KG. The question is, with things that aren't as popular, how does one achieve this?
Thanks.
-
Wiki didn't call up Google and ask to be there, they earned it by proving their authority - links, citations, etc.
-
Right, but the Knowledge Graph already leverages authoritative sources, such as Wikipedia, so why can't this be one more source?
-
Not a chance. This works the same way as other organic rankings, strictly based on the algorithm.
-
Do you guys think it's possible to e-mail Google and ask to be included in the Knowledge Graph? The company that owns this compiler will likely have connections to them.
-
Months ago it was still possible to create entries in Freebase ( https://developers.google.com/freebase/ ) that could be reuse in Google Knowledge Graph. Now it's completely closed and you have to create webpages, perhaps with schema in order to be added to Knowledge Graph.
-
Hi,
There's no way to simply submit content to the knowledge graph. For content to achieve knowledge graph status, it has to have proven to be a reputable, trustworthy source of said info. This is usually accomplished by the same methods you would use for typical SEO efforts; prove your content's worth with social proof, attract high quality links, become a thought leader in your niche, etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Www PA is 29\. Http version is PA of 21\. Should I start using the WWW one?
I think I know the answer but i need to ask anyway in case i am wrong. The www PA is 29. Http version is PA of 21. Should I start using the WWW one? A number of years ago, they hired an agency that built a ton of links to the WWW version. I should also point out that most of the site urls are for the http, so i would have to redirect all the other pages. Advice? Thanks, Nails
Intermediate & Advanced SEO | | matt.nails0 -
Is it better to optimise for several keywords/keyword variations on one page, or create sub categories for those specific terms?
I've done a fair of research to try to find the answer to this, but different people seem to give very different opinions, and none of the info I could find is recent! I'm working with a company that produces a range of industrial products that fit into 6 main categories, within this categories, there are types of products and the products themselves. Prior to my involvement most of the content was added to the product pages and very little was added to the overall category page. The structure works like this: Electronic devices > type of device > products The 'type of device' category could be something like a switch, but within that category are 3/4 different switch types...leaving me with 11 or 12 primary keyword/phrases to aim for as each switch is searched for in more than one way. Should I try to rank for all of those terms using that one category page? Or should I change the structure to something like: Electronic devices > type of device > sub-category/specific variation of device > product This would mean creating a page for each variation to have a more accute focus for a small number of phrases..but it also means I've added another step between the home page and the products. Any advice is welcome! I'm worried I'm overthinking it!
Intermediate & Advanced SEO | | Adam_SEO_Learning0 -
Did We Implement Structured Data Correctly?
Our designer/developer recently implemented structured data on our pages. I'm trying to become more educated on how it works since I'm the SEO marketing specialist on the team and the one that writes and publishes the majority of our content. I'm aware it's extremely important and needs to be done, I just don't know how to do it yet. The developer was on our team for over a year, we recently let him go. Now, I'm going through all the pages to make sure it's done correctly. I'm using the structured data testing tool to look at the pages and have been playing with the structured data markup helper. I would REALLY appreciate it if one of my fellow MOZ fans & family can help me determine if it's done correctly. We do not currently have any schema plugs installed that I know of. So I'm not sure how he implemented the Schema code. I would like to know what I need to do moving forward to the additional content we publish as well as what to do to correctly implement Schema if not already. When I manually look at one of our FAQ pages I see multiple schema data formats detected... I'm not sure if we're supposed to have multiple or just one----> https://www.screencast.com/t/TjHphL7jsI I also noticed in the Question schema data for that same page... the accepted answer is empty. I would image that should have the short version of the answer to the question in it?--->https://www.screencast.com/t/e6ppXkhXd7QS Here's a screenshot of our structured data info from Google search console---> https://www.screencast.com/t/KHj4BGgdrZ4m HELP please! Our website consists of 25-30 "product" pages https://www.medicarefaq.com/medigap/ https://www.medicarefaq.com/medicare-supplement/ https://www.medicarefaq.com/medigap/plan-f/ https://www.medicarefaq.com/medicare-supplement/plan-f/ We currently have about 75 FAQ pages and adding 4-6 per month. This is what brings in most our traffic. https://www.medicarefaq.com/faqs/2018-top-medicare-supplement-insurance-plans/ https://www.medicarefaq.com/faqs/2018-medicare-high-deductible-plan-f-changes https://www.medicarefaq.com/faqs/medicare-guaranteed-issue-rights We have 100 state specific pages (two for each state) https://www.medicarefaq.com/medicare-supplement/florida/ https://www.medicarefaq.com/medigap/florida/ https://www.medicarefaq.com/medicare-supplement/California/ https://www.medicarefaq.com/medigap/California/ We have 20ish carrier specific pages https://www.medicarefaq.com/medicare-supplement/humana/ https://www.medicarefaq.com/medicare-supplement/mutual-of-omaha/ Then we have about 30 blog pages so far and are publishing new blog posts weekly https://www.medicarefaq.com/blog/average-age-retirement-rising/ https://www.medicarefaq.com/blog/social-security-benefit-increase-announced-2018 https://www.medicarefaq.com/blog/new-california-bill-force-drugmakers-explain-price-hikes
Intermediate & Advanced SEO | | LindsayE0 -
Is the image property really required for Google's breadcrumbs structured data type?
In its structured data (i.e., Schema.org) documentation, Google says that the "image" property is required for the breadcrumbs data type. That seems new to me, and it seems unnecessary for breadcrumbs. Does anyone think this really matters to Google? More info about breadcrumbs data type:
Intermediate & Advanced SEO | | Ryan-Ricketts
https://developers.google.com/search/docs/data-types/breadcrumbs I asked Google directly here:
https://twitter.com/RyanRicketts/status/7554782668788531220 -
Changing domain names but still ranking as old one
Hi there, I have a client who changed domain names back in November 2015 but is still coming up in search engines with their old domain name not their new one. For example, I search for my clients name, let's call them Example B. So I search for "Example B" and within the search results they come up top and the title tag is correct as it says something along the lines of "Welcome to Example B". However the URL underneath is actually their old name which is Example A. When you click on the link, it redirects over to the new name so thats fine, but it's just annoying that Example A is still appearing when it should be Example B now. I don't think they have a new Webmaster Tools account setup for their new domain (I need to check still), but they do still have their old one setup. Is there something I can do within Webmaster Tools to tell it that Example A is now gone and to start indexing and referring to them as Example B? What else should I do to make sure their new name is coming up not their old one anymore?
Intermediate & Advanced SEO | | Virginia-Girtz1 -
I need thoughts on how to chase a suspected Hosting Issue with Simple Helix and 524 errors, also some site speed data mixed in...
So the back story on this project is we've been working as PPC and SEO managers with an ecoomerce site (Magento Enterprise based) that crashed in April. After the issue they fired their developer and switched hosting to Simple Helix at the recommendation of the new developer. Since the change we have seen a plummeting ecommerce conversion rate especially on weekends. Every time something seems really bad, the Developer gives us a "nothing on our end causing it." So doing more research we found site speed in GA was reporting crazy numbers of 25+ seconds for page loads, when we asked Simple Helix gave us answers back that it was "Baidu spiders" crawling the site causing the slowdown. I knew that wasn't the issue. In all of this the developer keeps reporting back to the site owner that there is no way it is hosting. So the developer finally admitted the site could be slowing down from a Dos attack or some other form of probing. So they installed Cloudflare. Since then the site has been very fast, and we haven't seen turbulence in the GA site speed data. What we have seen though is the appearance of 524 and 522 errors in Search Console. Does anyone have experience with Cloudflare that seeing those types of errors are common in usage? Is there any other thought what might be causing that and what that means from the servers, because the developer reports back that Simple Helix has had no issues during this time. This has been a super frustrating project and we've tried a lot different tests, but there is really abnormal conversion data as I said especially during peak times on the weekend. Any ideas of what to chase would be appreciated.
Intermediate & Advanced SEO | | BCutrer0 -
Knowledge Graph Quick Answer Box: Is there anything we can do to get our content to appear there?
Hi everyone, The quick answers box can be really helpful for searchers by pulling through content which answers their question or provides a clear description of an item or entity. Our client appeared in the quick answer box for a period of time with their description of a product, but have since been replaced by one of their competitors. Previously, the answer was provided by Wikipedia. Is there anything we can do to help get our client's content back in there? We've been looking at possible structured data we can use but haven't found anything. Also suggesting our client ensures they have a paragraph within their copy which is a clear, concise description of the product that Google can pull. Can anyone give any suggestions? Thanks Laura
Intermediate & Advanced SEO | | tomcraig860 -
I want to Disavow some more links - but I'm only allowed one .txt file?
Hey guys, Wondering if you good people could help me out on this one? A few months back (June 19) I disavowed some links for a client having uploaded a .txt file with the offending domains attached. However, recently I've noticed some more dodgy-looking domains being indexed to my client's site so went about creating a new "Disavow List". When I went to upload this new list I was informed that I would be replacing the existing file. So, my question is, what do I do here? Make a new list with both old and new domains that I plan on disavowing and replace the existing one? Or; Just replace the existing .txt file with the new file because Google has recognised I've already disavowed those older links?
Intermediate & Advanced SEO | | Webrevolve0