Press Page Best Practices?
-
Hey Mozzers! I have a question that I haven't found a perfect answer to yet. The company I work for has built a press/awards/news article page and I'm trying to determine the best format to showcase the information in. (You can take a look at the page here: https://www.webpt.com/about/press
Should I have our team copy and paste the press releases onto our site and rel canonical that post to the original article?
Or would it be better to just have a short intro paragraph and then have a read full story link at the bottom of that paragraph.
Final question--should I make these pages noindex, nofollow?
Looking forward to hearing everyone's answers!
-
Appreciate the response and that is was what I was leaning towards. Thanks for taking time to answer this question!
-
Awesome--thank you so much for your help with this!
-
A lot of big companies (Engadget, Forbes, etc) handle this by showing the full article, and then stating "This article was originally posted on XYZ.com" and then linking to the original source. I doubt you will see any issues using the same format.
-
I would be inclined to copy and paste the full article with a rel canonical pointing to the original source. That should handle any duplicate content issues that may arise.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Search Console issue: "This is how Googlebot saw the page" showing part of page being covered up
Hi everyone! Kind of a weird question here but I'll ask and see if anyone else has seen this: In Google Search Console when I do a fetch and render request for a specific site, the fetch and blocked resources all look A-OK. However, in the render, there's a large grey box (background of navigation) that covers up a significant amount of what is on the page. Attaching a screenshot. You can see the text start peeking out below (had to trim for confidentiality reasons). But behind that block of grey IS text. And text that apparently in the fetch part Googlebot does see and can crawl. My question: is this an issue? Should I be concerned about this visual look? Or no? Never have experienced an issue like that. I will say - trying to make a play at a featured snippet and can't seem to have Google display this page's information, despite it being the first result and the query showing a featured snippet of a result #4. I know that it isn't guaranteed for the #1 result but wonder if this has anything to do with why it isn't showing one. VmIqgFB.png
On-Page Optimization | | ChristianMKG0 -
What is the best SEO Plug-in for Wordpress?What is the best SEO Plug-in for Wordpress?
I manage a Wordpress site and I am interested to get the community's views on the best SEO plug-ins around? We are looking at using Yoast. Should I be looking at anything else?
On-Page Optimization | | cbarron0 -
Optimizing pages for keywords
I have a couple of websites for retailing the western chaps manufactured by my company. I have recently tried to increase my learning for SEO since one of my main sites (started in 2006) just lost about 45% of it's organic search volume since the end of May. It seems my search to learn just creates more and more questions. I have been using google adwords for several years now and have used that information to find the most searched keywords. There are some general keywords like western chaps and cowboy chaps that receive decent search volume. If I get more specific to a certain type of chap, chinks for example, the popular high volume keywords are chinks, chinks chaps, western chinks, and cowboy chinks. These all relate to one type of chap...the chink. I want to be visible for these keywords, but how does one optimize for more than one without diluting? Should I also try to optimize on the homepage of my sites for the general terms like western chaps and cowboy chaps? Can I optimize for both? I could really use some help. Any experts out there up to the job of consulting for me, some with extensive knowledge and experience? I'm not looking for the SEO giants with hundreds of clients. I don't feel that I will get the proper value from those types. My company is small and spending is an issue, that's why I would like someone to consult with. I should be able to do most of the labor, I just need the knowledge.
On-Page Optimization | | Kelly_S0 -
Google Indexed = 35, 445 pages, Bing Indexed = 243 pages... Why?
Dear MozSquad, Can anyone check our site and let me know if there's anything super apparent that would cause Bing to treat us like a bum on the street? I recently made some structural changes which really helped with Google, but Bing didn't even budge. It's a lot harder to keep up with all the SEO initiatives I have in mind with it being a small start-up where I'm responsible for planning the entire Internet Marketing campaign, giving constant input on UX and site design, etc on top of 900 other things, so I figured it'd be a good time to use The Moz to help a brother out. Ideas? Domain: homeandgardendesignideas.com (yeah, I know it's a little long =P)
On-Page Optimization | | zDucketz0 -
Dupelicate content home page and custom page question
I am working on a website that got hit by the penguin update. Didn't get hit terribly bad, but dropped from number one to number 9. As I'm going through the pages, the theme and content is a mess. To give an example, say the site is about custom colored marbles. The main page content covers custom colored marbles, custom promotional marbles, custom glass marbles, etc. Custom colored marbles is mentioned and covered on all pages, which I am going back and trying to make each page theme specific. There is also a custom page, so I am at a cross roads on how best to employ the focus of the custom page and the home page. I am thinking the home page should emphasize colored marbles, and the custom page should emphasize custom colored marbles. My fear is that making such a drastic change will bounce the site completely off front page and that it will take time for the custom page to come up in rankings. AS it stands now I am confused as to how it even ranks on first page as there's two pages with custom colored marbles emphasis. Id like to clean this up as much as possible so there are no big hits with future google updates, but I don't want the site to drop off either as that would be hard to explain to the owner. Yeah, we are cleaning up your site and making it google compliant and in so doing you no longer rank on first page. That won't put food on the table. Thanks for any advise on this.
On-Page Optimization | | anthonytjm0 -
XML sitemap latest best practices?
If anyone optimised their sitemap recently and would like to share some tips it would be much appreciated:-) Cheers
On-Page Optimization | | dublinbet0 -
Home page ranking dropped below internal pages
The index page for a site I manage has dropped significantly - internal pages rank above it. It's a new site, 2 months old but was ranking at 1st. Any suggestions as to how I can debug this?
On-Page Optimization | | OptioPublishing0 -
Page Authority
I have recently optimised a set of images for a client of ours: I'm looking through all the PA of these newly optimised images, and have varying PA {from SEOmoz toolbar} I understand that internal linking will pass link juice, and obviously external links will add to the overall PA. I have several pages with a PA of 36: { Fairly deep pages} Yet they have no external or internal links going to them. My question is "How can a page gain any authority when it has no visible links pointing at it?" Obviously there must be a link pointing at it {internally} as Google wouldn't have crawled the page right? Also lets say all the keywords are of equal competitiveness would the keywords with highest PA rank higher than those on O PA pages. Many Thanks
On-Page Optimization | | Yozzer0