Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Backlinks from old domain
-
Hi,
We have gone through a change of company brand name including a new domain name.
We followed google recommendations at: https://support.google.com/webmasters/answer/83106?hl=en and it seems to have worked really well, the new domain has replaced the old in the google search results.My question: Still most of our backlinks, both anchor text and links use the old brand name and domain and it´s a slow process trying to update all references.
Although they get redirected fine to the new domain (also following google recommendations), I wonder if the current scenario is doing any harm, SEO wise (other than the missed visual exposure of the new brand name) ?
...since the old brand name is not present at the new site I´m thinking of including "New brand name - previously old brand name" somewhere just to provide some sort of connection to all old backlinks, would that be unnecessary?
I should mention that the old brand name actually includes our most important keyword but the new brand name does not.
Thanks!
-
Thank you Chris!
Yes, I think it would make sense include the old brand name for some time.
"I can't imagine that it would do any harm so long as you do not change your new title tags also. This might become confusing in terms of branding for SEO."
...Not sure how you mean here? It´s a completely redesigned site
-
Hi, glad to hear your rebranding is going well. I think it would be appropriate to mention your previous brand name briefly within the page content. Because of the backlinks with anchor text to the old name this may allow you to continue to rank for that name.
I can't imagine that it would do any harm so long as you do not change your new title tags also. This might become confusing in terms of branding for SEO. Overall, I don't think it is necessary or a concern, but it could provide you additional exposure if people are looking for the old name.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing Url Removes Backlink
Hello MOZ Community, I have question regarding Bad Backlink Removal. My Site's Post's Image got 4 to 5k backlinks from unknown sites and also their is no contact details on their site so that i can contact them to remove. So, I have an idea for which i want suggestion " If I change the url that receieves backlinks" does this will remove backlinks? For Example: https://example.com/test/ got 5k backlinks if I change this url to https://examplee.com/test-failed/ does this will remove those 5k backlinks? If not then How Can I remove those Backlinks? I Know about disavow but this takes time.
Intermediate & Advanced SEO | | Jackson210 -
Legacy domains
Hi all, A couple of years ago we amalgamated five separate domains into one, and set up 301 redirects from all the pages on the old domains to their equivalent pages on the new site. We were a bit tardy in using the "change of address" tool in Search Console, but that was done nearly 8 months ago now as well. Two years after implementing all the redirects, the old domains still have significant authority (DAs of between 20-35) and some strong inbound links. I expected to see the DA of the legacy domains taper off during this period and (hopefully!) the DA of the new domain increase. The latter has happened, although not as much as I'd hoped, but the DA of the legacy domains is more or less as good as it ever was? Google is still indexing a handful of links from the legacy sites, strangely even when it is picking up the redirects correctly. So, for example, if you do a site:legacydomain1.com query, it will give a list of results which includes pages where it shows the title and snippet of the page on newdomain.com, but the link is to the page on legacydomain1.com. What has prompted me to finally try and resolve this is that the server which hosted the original 5 domains is now due to be decommissioned which obviously means the 301 redirects for the original pages will no longer be served. I can set up web forwarding for each of the legacy domains at the hosting level, but to maintain the page-by-page redirects I'd have to actually host the websites somewhere. I'd like to know the best way forward both in terms of the redirect issue, and also in terms of the indexing of the legacy domains? Many thanks, Dan
Intermediate & Advanced SEO | | clarkovitch0 -
Targeting different countries with domain name
Hi currently have a eCommerce store .com.au targeting Australia. We want to start targeting the US market with the same products. I guess what would be the top choice in this case since our domain is location-specific to Australia and not a generic top-level domain (gTLD)? Cheers, Chris
Intermediate & Advanced SEO | | jayoliverwright0 -
Multiple Landing Pages and Backlinks
I have a client that does website contract work for about 50 governmental county websites. The client has the ability to add a link back in the footer of each of these websites. I am wanting my client to get backlink juice for a different key phrase from each of the 50 agencies (basically just my keyphrase with the different county name in it). I also want a different landing page to rank for each term. The 50 different landing pages would be a bit like location pages for local search. Each one targets a different county. However, I do not have a lot of unique content for each page. Basically each page would follow the same format (but reference a different county name, and 10 different links from each county website). Is this a good SEO back link strategy? Do I need more unique content for each landing page in order to prevent duplicate content flags?
Intermediate & Advanced SEO | | shauna70840 -
Changing domain for a magento store
Hi all, wondering if i could gather some views on the best approach for this please... We currently have a magento site up with about 150,000 pages (although only 9k indexed in Google as product pages are set to no index by default until the default manufacturer description has been rewritten). The indexed pages are mainly category pages, filtering options and a few search results. While none of the internal pages have massive DA - seem to average about 18-24 which isn't too bad for internal pages, I guess - I would like to transfer as much of this over to the new domain. My question is, is it really feasible to have an htaccess with about 10,000 301 redirects on the current domain? The server is pretty powerful so could probably serve the file without issue but would Google be happy with that? Would it be better to use the change url option in WMT instead. Ive never used that so not sure how that would work in this cause. Would it redirect users too? As a footnote, the site is changing because of branding reasons and not because of a penalty of the site. Thanks, Carl
Intermediate & Advanced SEO | | daedriccarl0 -
When should you redirect a domain completely?
We moved a website over to a new domain name. We used 301 redirects to redirect all the pages individually (around 150 redirects). So my question is, when should we just kill the old site completely and just redirect (forward/point) the old domain over to the new one?
Intermediate & Advanced SEO | | co.mc0 -
Different domains for multilingual website
Hey guys, A site that I'm currently working on as different domains for each website language. So for example: word1word2.com for the english version word3word4.com for the french version word5word6.com for spanish version .... Is it better to move all of the different languages to the same domain and use subfolders for each language /fr/... Please note that the domains being used bring in organic traffic as well as they are EMDs. Thank You.
Intermediate & Advanced SEO | | BruLee0 -
Buying a banned domain
Hello all, I've found a exact match keyword domain that I'm able to buy. Problem is that I'm under the impression it might have been banned by google, currently it is only showing adsense without content. The site can't be found using the cache: or site: parameters in Google and the PR is 0. What are your experiences on buying a banned domain and how can I double check if the domain is banned? This blogpost suggests I should not buy it, any other opinions? Thanks. Hellemans
Intermediate & Advanced SEO | | hellemans0