How to write blogs around a page you want to rank
-
Hey Moz Crew!
So I'm not necessarily looking for the answer here but more of a where do I begin to learn more. If you guys could point me in the right direction or even just help me ask the question in a better way, I would be so thankful.
Ok so there is page on my website that lives on the second page of Google. The page could be modified and I could add content to it if I wanted to, but let's just assume that this page is perfectly optimized with absolutely wonderful content and a great user experience.
Now of course I would like to get a bunch of links to that page, but If I can't write anymore content on that page or update it, It will be harder to convince people to link to it (does that even make sense?).
But if I can write blogs about really good subjects around that page, and those blogs do very well, how can I make sure that the actually page is getting all the juice that it can. And will it even get juice?
Is this just a simple internal linking question?
Am I tapping on the door of micro sites or landing pages?
Oy vey where do I start!?
Much love guys
-
I don't use social. If you make content like what is described above, the visitors to your website will share it on social for you.
It is easy to describe what is above, but difficult to pull it off. If you want to see examples of this type of content just visit the Moz.com blog. It takes this type of content to be published there.
Again, these links are valuable....
https://moz.com/blog/why-good-unique-content-needs-to-die-whiteboard-friday
https://moz.com/blog/how-to-create-10x-content-whiteboard-friday
-
Gahhhhhh!
I'm excited.
Thank you!
How can I follow you on social??
-
Would I then 301 it to the new page?
No. This page will require a heap of hard work and you will probably spend some money making it. It will be the best article on the internet for the SERPs that you are attacking. It will be a big, carefully written, extensively researched, substantive article. It might contain several great images, include quotes from expert people, photos that you travelled to get, maybe a video and more. This isn't something that you throw away. Articles like this might cost $500 to $2000 or more to produce.
This is the article that is going to go to #1 in the SERPs. The link in it to your original page will pass some power. Then both of these pages will shoot to the top of the SERPs and put you into the domainant position at #1 and #2. You will then be the authoritative author for this subject and produce more content around it that will dominate all of the secondary keywords.
-
Wow, I love it.
'Then, instead of trying to create microsites or landing pages I would simply put serious work and resources into a new page on that website designed to absolutely defeat what you already have and the pages that are ranking above it.'
Would I then 301 it to the new page?
-
If this was my site, I would start by creating internal links to this page from relevant pages on the website that already exist. That is an easy thing to do to help this content - if you have not done it already.
Then, instead of trying to create microsites or landing pages I would simply put serious work and resources into a new page on that website designed to absolutely defeat what you already have and the pages that are ranking above it.
Microsites and landing pages are weak efforts that Google has seen over and over for the past 20 years. They know not to count them.
If you want to defeat something or take difficult SERPs, it usually takes the difficult effort of building a fantastic website or a piece of 10x content.
See these.....
https://moz.com/blog/why-good-unique-content-needs-to-die-whiteboard-friday
https://moz.com/blog/how-to-create-10x-content-whiteboard-friday
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog article cannibalizes our home page
Hello there, We're having a rather big SEO issue that I’m hoping someone here can help us with, perhaps having experienced the same thing or simply understanding what's going on. Since around June, our website's home page has lost the majority of its most important rankings. Not just dropping, but losing them entirely and all at once. We think it was self-inflicted: Almost at the same time, a blog article of ours (which we had recently updated) started ranking for almost all the same keywords. While our home page is a commercial page highlighting only our own product, the article that usurped the position is a comparison article, comparing our own solution to competitors. The reason we created that article is because we noticed a trend of Google increasingly favoring such comparison articles over dedicated product pages. But of course we didn’t plan to cannibalize our own home page with it. My question is whether anyone has experience with such a case? Is there a way to "tell"/influence Google to rank our home page again, instead of ranking that article? Thanks a lot, Pascal
Technical SEO | | Maximuxxx1 -
[Organization schema] Which Facebook page should be put in "sameAs" if our organization has separate Facebook pages for different countries?
We operate in several countries and have this kind of domain structure:
Technical SEO | | Telsenome
example.com/us
example.com/gb
example.com/au For our schemas we've planned to add an Organization schema on our top domain, and let all pages point to it. This introduces a problem and that is that we have a separate Facebook page for every country. Should we put one Facebook page in the "sameAs" array? Or all of our Facebook pages? Or should we skip it altogether? Only one Facebook page:
{
"@type": "Organization",
"@id": "https://example.com/org/#organization",
"name": "Org name",
"url": "https://example.com/org/",
"sameAs": [
"https://www.linkedin.com/company/xxx",
"https://www.facebook.com/xxx_us"
], All Facebook pages:
{
"@type": "Organization",
"@id": "https://example.com/org/#organization",
"name": "Org name",
"url": "https://example.com/org/",
"sameAs": [
"https://www.linkedin.com/company/xxx",
"https://www.facebook.com/xxx_us"
"https://www.facebook.com/xxx_gb"
"https://www.facebook.com/xxx_au"
], Bonus question: This reasoning springs from the thought that we only should have one Organization schema? Or can we have a multiple sub organizations?0 -
How to safely syndicate blog posts in LinkedIn Company page
We currently post our new blog post on our company profile (in Linkedin) immediately after publishing on our company blog. Is this running the risk of duplicate content? My colleague pastes the new posts URL into (I've given an example using my own site - ironically about Panda)! Does this run the risk of creating duplicate content? I've tried searching for indexed pages in Google for past posts and only find the originals (no URLs for the LinkedIn domain). I've got a bit confused about the whole subject having read Neil Patel's excellent article on "...syndicating content without screwing up you seo"! Thank you 🙂 10FpxLP 10FpxLP
Technical SEO | | Catherine_Selectaglaze1 -
Pages not indexed
Hey everyone Despite doing the necessary checks, we have this problem that only a part of the sitemap is indexed.
Technical SEO | | conversal
We don't understand why this indexation doesn't want to take place. The major problem is that only a part of the sitemap is indexed. For a client we have several projects on the website with several subpages, but only a few of these subpages are indexed. Each project has 5 to 6 subpages. They all should be indexed. Project: https://www.brody.be/nl/nieuwbouwprojecten/nieuwbouw-eeklo/te-koop-eeklo/ Mainly subelements of the page are indexed: https://www.google.be/search?source=hp&ei=gZT1Wv2ANouX6ASC5K-4Bw&q=site%3Abrody.be%2Fnl%2Fnieuwbouwprojecten%2Fnieuwbouw-eeklo%2F&oq=site%3Abrody.be%2Fnl%2Fnieuwbouwprojecten%2Fnieuwbouw-eeklo%2F&gs_l=psy-ab.3...30.11088.0.11726.16.13.1.0.0.0.170.1112.8j3.11.0....0...1c.1.64.psy-ab..4.6.693.0..0j0i131k1.0.p6DjqM3iJY0 Do you have any idea what is going wrong here?
Thanks for your advice! Frederik
Digital marketeer at Conversal0 -
All rankings lost from page 1 to 5+
Hello, all my keywords are dropped on Google from 1. st page to page 5+. Is these Penguin 3.0 problem? What to do now? Register new domain and move website? I loose 1 year:( Details: PA: 53 DA:46 (backlinks from 110 domains), domain old: 3 years I didnt recived any message in Google webmaster. Sorry for my english. Please help me! Thank you!
Technical SEO | | cerar0 -
If I want clean up my URLs and take the "www.site.com/page.html" and make it "www.site.com/page" do I need a redirect?
If I want clean up my URLs and take the "www.site.com/page.html" and make it "www.site.com/page" do I need a redirect? If this scenario requires a 301 redirect no matter what, I might as well update the URL to be a little more keyword rich for the page while I'm at it. However, since these pages are ranking well I'd rather not lose any authority in the process and keep the URL just stripped of the ".html" (if that's possible). Thanks for you help! [edited for formatting]
Technical SEO | | Booj0 -
Best way to handle pages with iframes that I don't want indexed? Noindex in the header?
I am doing a bit of SEO work for a friend, and the situation is the following: The site is a place to discuss articles on the web. When clicking on a link that has been posted, it sends the user to a URL on the main site that is URL.com/article/view. This page has a large iframe that contains the article itself, and a small bar at the top containing the article with various links to get back to the original site. I'd like to make sure that the comment pages (URL.com/article) are indexed instead of all of the URL.com/article/view pages, which won't really do much for SEO. However, all of these pages are indexed. What would be the best approach to make sure the iframe pages aren't indexed? My intuition is to just have a "noindex" in the header of those pages, and just make sure that the conversation pages themselves are properly linked throughout the site, so that they get indexed properly. Does this seem right? Thanks for the help...
Technical SEO | | jim_shook0 -
Has Google stopped rendering author snippets on SERP pages if the author's G+ page is not actively updated?
Working with a site that has multiple authors and author microformat enabled. The image is rendering for some authors on SERP page and not for others. Difference seems to be having an updated G+ page and not having a constantly updating G+ page. any thoughts?
Technical SEO | | irvingw0